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この調査レポートは、フェムトセル市場について調査し、モバイルオペレータ戦略やビジネスモデル、市場を予測しています。 フェムトセルの展開が遅れている要因や将来性を理解するにあたり、有用な情報を提供しています。

主な調査内容 (目次より抜粋)

• フェムトセル市場概観
• フェムトセル導入までの課題と成長要因
• オペレータ戦略とビジネスモデル
• 技術概観と動向
• ベンダ戦略
• フェムトセル市場予測

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Overview

Although still in its infancy, the market for femtocells has evolved rapidly over the last two years, moving from a compelling concept but one without clear commercial viability to a reality which could fundamentally alter the mobile telecoms landscape. However, despite its prospects, the industry has been slow to embrace and deploy femtocells, and although Sprint in the US and Starhub in Singapore have dipped a toe in the water, most femtocell deployments are still at trial stage.

Nonetheless, ARCchart anticipates the first large-scale femtocell deployments will arrive in Q2 2009, with the market ramping in 2010. With increasing user demand for mobile broadband data, operators will look to femtocells to improve indoor coverage whilst easing capacity requirements and backhaul costs in their marco-network.

Topics of coverage include: 

• Understanding the femtocell business case
• How a femtocell works
• The femtocell vendor investment landscape
• Mobile operator strategies
• Femtocell deployments in the enterprise
• Barriers and driver to femtocell adoption
• Technology overview and trends
• Profiles of femtocell equipment vendors
• Interpretability and standardisation
• Femtocell market forecasts

Companies mentioned, discussed or reviewed include:

3 Aglient Airvana Airwalk Alcatel-Lucent Alpha Networks AT&T AT4 Wireless Atlas Ventures Bouygues Telecom BT Cable & Wireless China Mobile Cisco Clearwire Dell DesignArt Deutsche Telekom Ericsson Femto Forum Fujitsu Goolge Hay Systems Hitachi

HP Huawei Intel Inventel ip.access Kineto Wireless Lenovo Linksys mimoON MobileOne Mobilkom Motorola NEC NETGEAR NextPoint Nokia Siemens Networks NTT DoCoMo O2 Option Orange Percello picoChip Qualcomm RadioFrame

Scottish Equity Partners Sequans SFR ShoZu Sierra Wireless SK Telecom Softbank Sprint Nextel StarHub Telecom Italia Telefonica Telstra Tesco Thomson T-Mobile Toshiba Ubiquisys Verizon Vodafone Willtek Xinwei Xohm ZTE Zyxel

Answers and opinions are provided with respect to the following essential questions: 

• Why has the take-up of femtocells been so slow?
• How big will be the femtocell market opportunity?
• How is the femtocell unit price expected to drop over the coming years?
• Who are the femtocell vendors leading the cause?
• What are the likely femtocell deployment strategies to be adopted by fixed and mobile operators?
• How are femtocell expected to be rolled-out across operators and across regions?
• What threat do competing technologies like UMA and VCC pose to the femtocell business case?
• What if ISPs decide to block femtocell traffic? 
• How can femtocells help reduce operator churn? 
• How will the arrival of WiMAX influence the femtocell market? 

TOP

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Table of Contents

A. FEMTOCELLS MARKET OVERVIEW

A.1 | Drivers for in-building transmitters

| Surge in mobile data traffic
| Infrastructure cost saving
| Defence against disruptive technologies
| Increased ARPU through new revenue channels

A.2 | Negative perceptions and market challenges

A.3 | How a femtocell works

| Communication with the core network
Standardisation efforts
| 3G indoor performance

A.4 | Femtocell investment landscape

RadioFrame
Percello
Kineto Wireless
ip.access and Airvana
Investment summary

A.5 | Fixed Mobile Substitution (FMS)

A.6 | Fixed Mobile Convergence (FMC)

| Fixed-line carriers versus mobile operators
| Integrated operators
| The benefits femtocells bring to FMC
The rise of mobile broadband
WCDMA and HSPA
HSPA or WiMAX?
WiMAX
LTE
CDMA UMB

A.7 | Mobile operator strategies

| LTE Deployment
LTE femtocells
| PC and Laptop based connectivity
Growth of the data card market
Sizing the data card market

A.8 | Mobile broadband reality check

| Embedded Wireless
Qualcomm’s Gobi
Intel’s Echo-Peak
| The challenges of embedding
Barriers affecting rollout of embedded products
WiMAX
Intel’s Atom platform

A.9 | Femtocell deployments in the enterprise

| Challenges to enterprise deployments
Handover
Connecting to the core
Signal leakage
Distributed Antenna System (DAS) Deployment

B. BARRIERS & DRIVERS FOR FEMTOCELL ADOPTION

B.1 | Barriers to femtocell adoption

| Handset Customisation
| Health fears
| Standards issues
| Cost of deployment
Lowering costs through semiconductor innovations
picoChip
Cost outlook
| Competing technologies
UMA
UMA service models
UMA outlook
VCC
VCC Outlook
| Blocking femtocell traffic by DSL providers
| Inter-cell interference and frequency planning
picoChip
| Improved macro-cellular coverage and capacity
| Inappropriate business models

B.2 | Drivers to femtocell deployment

| Adoption of LTE
| Increased use of mobile broadband data cards
| Poor in-building coverage
| Billing consolidation
| Anti-churn
| Femto 2.0 services
ShoZu and Ubiquisys
| Reduced backhaul costs

C. OPERATOR STRATEGIES AND BUSINESS MODELS

C.1 | First to market strategy
C.2 | Pure-play mobile operator strategies
C.3 | Integrated operator strategies
C.4 | Fixed operator strategies

C.5 | The private femtocell network

| Hay Systems
Outlook

C.6 | Paying for enhanced coverage

C.7 | Wi-Fi operator strategies

D. TECHNOLOGY OVERVIEW AND TRENDS

D.1 | Form factor

| Integrated design

D.2 | Standards

| Interoperability standards
| Interface standardisation
| Handset standards
| CPE Standards

D.3 | Mobile backhaul challenge
D.4 | The UMA approach
D.5 | WiMAX deployment opportunities
D.6 | Location sensitive femtocells

D.7 | Handover

The Sprint deployment

D.8 | Home installation

| Open and closed access

D.9 | Scalability and use of concentrators

E. VENDOR STRATEGIES

E.1 | Infrastructure vendor attitudes

| Outlook

E.2 | Product differentiation among femtocell vendors
E.3 | Value chain

E.4 | Vendor profiles

| picoChip
Outlook
| RadioFrame
| Airvana
| ip.access
| Ubiquisys

F. FEMTOCELL MARKET FORECASTS

F.1 | Regional analysis

| Europe
| Asia
| North America

F.2 | Technology
F.3 | Revenues

List of Figures

Figure A-1: Typical femtocell network deployment
Figure A-2: Femtocell investment landscape
Figure A-3: Forecast LTE subscriber growth, 2010 - 2015
Figure A-4: Forecast LTE subscriber growth by region, 2010 - 2015
Figure A-5: Mobile broadband USB dongle sales for Western Europe
Table B-1: Summary of barriers to femtocell deployment
Figure B-1Price per femtocell unit forecast,
Table B-2: Summary of drivers for femtocell deployment
Figure D-1: Ubiquisys 3G Femtocell
Figure D-2: Motorola’s picture frame femtocell (VIDEO)
Figure D-3: 3GPP femto home Node B architecture
Figure D-4: Decoupling of cellular operator network traffic and revenue
Figure D-5: 3GPP UMA/GAM Interface
Figure E-1: Femtocell Value Chain
Figure E-2: RadioFrame’s Omnicell@Home femtocell
Figure E-3: Airvana’s HubBub CDMA Network Architecture
Figure E-4: Overview of the NEC/Ubiquisys IMS femtocell solution
Figure F-1: Global femtocell unit shipment forecast, 2008 - 2013
Figure F-2: Regional breakdown femtocell unit shipment forecast, 2008 - 2013
Figure F-3: N. America, W. Europe & Developed Asia femtocell unit shipment forecast, 2008 - 2013
Figure F-4: Technology breakdown femtocell unit shipment forecast, 2008 - 2013
Figure F-5: Global femtocell revenues

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