アジア太平洋地域の新興国のスマートフォン：動向と予測　2015-2020年

サマリー

Emerging Asia-Pacific will provide the largest increase in smartphone sales between 2015 and 2020 compared to all other regions in the world. This report provides forecasts for smartphone sales in the region and an explanation of key trends that affect these projections.

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• モバイルデバイス - 消費者&中小企業向けサービス（アナリシスメイソンの年間サービス）

目次

Table of contents

5.Executive summary

6.Executive summary: First-time buyers will drive smartphone sales growth

7.Worldwide trends

8.Worldwide: Smartphone markets are saturating - operators and vendors must reassess their priorities

9.Worldwide: Growth in unit sales will depend on emerging markets and will come mostly from emerging Asia-Pacific

10.Worldwide: Operators are key sources of smartphones in most regions, but they lost some ground to other channels in 2015

11.Worldwide: Vendor financing is the end-point of gradual shifts in operator device strategies rather than an abrupt change

12.Worldwide: Vendor financing plans are most likely to succeed in countries where users are ready for SIM-only contracts

13.Worldwide: Operator bundles are in demand and play a role in
prepaid-to-postpaid migration

14.Worldwide: Apple leads the high-end market and Chinese vendors are capturing demand at the low end

15.Worldwide: iOS’s market share of unit sales will remain stable at around 15% until 2020

16.Regional trends

17.Emerging Asia-Pacific: Low penetration rates and demand for mobile data usage will boost smartphone sales

18.Emerging Asia-Pacific: Key regional trends

19.Emerging Asia-Pacific: Operators have a peripheral role as smartphone distribution channels in Southeast Asia

20.Country-level trends

21.China

22.India

23.Indonesia

24.Malaysia

25.Forecast methodology and assumptions

26.Forecast methodology and assumptions

27.About the authors and Analysys Mason

28.About the authors

29.About Analysys Mason

 

List of figures

Figure 1: Smartphone unit sales and smartphones' share of mobile handset unit sales, emerging Asia-Pacific, 2012-2020
Figure 2: Mobile handset unit sales by type, and smartphones' share of unit sales, worldwide, 2012-2020
Figure 3: Smartphone unit sales by region, 2014 and 2020
Figure 4: Percentage of respondents who bought their most recent handset from an operator, 16 countries, and averages for 2014 and 2015
Figure 5: Device bundling and financing plans by type
Figure 6: Seven areas of consideration for operators when assessing the potential impact of SIM-only and vendor financing take-up
Figure 7: Choice of next mobile tariff by type among those who plan to change their tariffs, by current tariff type, 6 European countries, US and South Korea
Figure 8: Choice of next mobile tariff by type among those who plan to change their tariffs, by current tariff type, 8 countries in MEA and emerging APAC
Figure 9: Smartphone unit sales by manufacturer, worldwide, 2012-2020
Figure 10: Smartphone unit sales by operating system, worldwide, 2012-2020
Figure 11: Mobile handset connections by type, and smartphones' share of connections, emerging Asia-Pacific, 2012-2020
Figure 12: Smartphone unit sales and smartphones' share of mobile handset unit sales, emerging Asia-Pacific, 2012-2020
Figure 13: Key regional trends in handset markets, emerging Asia-Pacific
Figure 14: Operators as a channel for most recent handset purchase, by country, 2015
Figure 15: Intention to replace current smartphone within 1 year, by device age and country
Figure 16: Smartphone unit sales and smartphones' share of mobile handset unit sales, China, 2012-2020
Figure 17: Smartphone unit sales and smartphones' share of mobile handset unit sales, India, 2012-2020
Figure 18: Smartphone unit sales and smartphones' share of mobile handset unit sales, Indonesia, 2012-2020
Figure 19: Smartphone unit sales and smartphones' share in total handset sales, Malaysia, 2012-2020
Figure 20: Main enablers and constraints for our smartphone forecasts