アジア太平洋地域の新興国のスマートフォン:動向と予測 2015-2020年Smartphones in emerging Asia-Pacific: trends and forecasts 2015-2020
PPTX and PDF ; Excel サマリーEmerging Asia-Pacific will provide the largest increase in smartphone sales between 2015 and 2020 compared to all other regions in the world. This report provides forecasts for smartphone sales in the region and an explanation of key trends that affect these projections. 目次Table of contents 5.Executive summary 6.Executive summary: First-time buyers will drive smartphone sales growth 7.Worldwide trends 8.Worldwide: Smartphone markets are saturating - operators and vendors must reassess their priorities 9.Worldwide: Growth in unit sales will depend on emerging markets and will come mostly from emerging Asia-Pacific 10.Worldwide: Operators are key sources of smartphones in most regions, but they lost some ground to other channels in 2015 11.Worldwide: Vendor financing is the end-point of gradual shifts in operator device strategies rather than an abrupt change 12.Worldwide: Vendor financing plans are most likely to succeed in countries where users are ready for SIM-only contracts 13.Worldwide: Operator bundles are in demand and play a role in 14.Worldwide: Apple leads the high-end market and Chinese vendors are capturing demand at the low end 15.Worldwide: iOS’s market share of unit sales will remain stable at around 15% until 2020 16.Regional trends 17.Emerging Asia-Pacific: Low penetration rates and demand for mobile data usage will boost smartphone sales 18.Emerging Asia-Pacific: Key regional trends 19.Emerging Asia-Pacific: Operators have a peripheral role as smartphone distribution channels in Southeast Asia 20.Country-level trends 21.China 22.India 23.Indonesia 24.Malaysia 25.Forecast methodology and assumptions 26.Forecast methodology and assumptions 27.About the authors and Analysys Mason 28.About the authors 29.About Analysys Mason
List of figures Figure 1: Smartphone unit sales and smartphones' share of mobile handset unit sales, emerging Asia-Pacific, 2012-2020
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