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In 2009, AT&T's network problems received considerable press coverage, yet its mobile data network traffic is not the highest. This study provides a step-by-step analysis of the factors driving mobile data network traffic for Verizon Wireless, AT&T, Sprint, T-Mobile and the combination of all other US carriers. Factors quantified as contributing to mobile operator data traffic levels include total data devices by operator, total data-activated devices by operator, and total data consumption by device type by operator. What Questions Does This Report Answer?
Who Needs This Report?
Table of Contents Executive Brief: Top-Line Forecast Executive Brief: Mobile Data Traffic Drivers Executive Brief: US Mobile Operator Traffic Drivers Executive Brief: Recommendations Section 1. Executive Summary 1.1. Mobile Data Traffic Summary Section 2. Trends and Recommendations 2.1. Trends 2.2. Recommendations 2.2.1. Pricing 2.2.2. Monetizing Data Traffic - Mobile Advertising and Search 2.2.3. Networks Section 3. Mobile Data Traffic Forecasts 3.1. Forecast Methodology 3.2. Operator Device Distribution Differences 3.3. Operator Data Plan Activation Distribution 3.4. Operator Data Traffic Consumption Differences 3.5. Business and Consumer Activated Device Distribution 3.6. Operator Data Traffic Consumption Differences Section 4. AT&T 4.1. What Is Causing AT&T's Network Capacity Problems? 4.1.1. Device and Data Services Adoption 4.1.2. Networks 4.1.3. Traffic and Utilization Section 5. Company Directory Section 6. Acronyms Scope of Study Sources and Methodology Notes Tables
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Verizon Wireless and Sprint Each Carried Over 16 Billion More Megabytes of Mobile Network Data than AT&T in 2009 NEW YORK - April 12, 2010 In 2009, AT&T’s network issues may have led some to conclude that its network was carrying the most data traffic. But according to ABI Research, Verizon Wireless carried the most, followed by Sprint. Customers of these two operators generated 63% of the US market’s mobile network data traffic. Says practice director, Dan Shey, “Interestingly AT&T had the most activated data devices in 2009. But it is laptop mobile data connections that have the most impact on operator data traffic levels. Mobile broadband laptop connections to Verizon and Sprint each far exceed AT&T’s laptop connections.” A high proportion of Sprint’s and Verizon’s laptop connections are to lower data-consuming business customers, as well as expansive 3G coverage areas, which helps moderate their network traffic loads across any cell sector. Verizon will maintain the top data traffic position over the next five years. AT&T’s share of mobile data traffic will increase and by 2012 AT&T will take the number two position. The final three spots for top mobile data traffic levels will be held by Sprint, T-Mobile and then all other operators. However, even though operator traffic distribution share will change, nearly all operators will see mobile data traffic levels increase eightfold from 2010 through 2014. Shey quips that operators can glean two different messages from these results. “Verizon Wireless and Sprint can claim that data network coverage is as important as data network speed. But AT&T can claim that it makes the most money per MB!” ABI Research’s “US Mobile Operator Traffic Profiles: Verizon Wireless, AT&T, Sprint, T-Mobile” provides a step-by-step quantification of the factors creating mobile network data traffic for each operator through 2014. Factors quantified by operator include total data devices, total data devices with activated data plans, and total data traffic consumed by device type. Traffic distribution is also provided by device category and by operator for the consumer and business segments. Analysis includes traffic adjustment for operator 3G and 4G network deployments. The report concludes with an examination of the factors which drove AT&T’s mobile network capacity issues. This study is included in two ABI Research Services, The Mobile Consumer and Business Mobility. |
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2009年、AT&Tのネットワークに関する問題は、大きくマスコミの報道をにぎわしたが、モバイルデータネットワークトラフィックは最高ではない。この調査レポートは、Verizon Wireless、AT&T、Sprint、T-Mobileやすべての米国キャリアの組合せによる、モバイルデータトラフィックを促進する要因をそれぞれ分析している。事業者毎の総データデバイスと総データ活用デバイス、事業者毎とデバイスタイプ毎のデータ消費などの、携帯事業者のデータトラフィックレベルの数値を記載している。