世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

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新興経済市場の低収入の消費者向けの、低価格や超低価格のデバイスによる入門レベルの携帯端末市場は、ますます拡大している。経済危機後の世界の携帯電話の販売が再浮上する際にも、低価格や超低価格のデバイス市場は力強く成長するだろう。入門レベルの携帯端末の価格引下げ圧力はますます強くなっている。関連企業の協力の下、携帯電話の価格は下がり、同時にユーザの需要に見合うデバイスが生産されるようにもなってきた。低価格携帯端末とは60ドル以下で、超低価格携帯端末は25ドル以下である。低価格帯の携帯端末の市場は、価格の下落以外にも、機能の革新や競争の激化などの様相を呈し始めている。

The entry-level handset market, which is comprised of low-cost and ultra-low-cost devices targeted at the lowest-income consumers in developing economies, continues to gain momentum. As worldwide mobile phones sales begin to rebound after the economic downturn, the low-cost and ultra-low-cost segments of the market are expected to see strong growth.

The downward price pressures on entry-level devices continue. Cooperation among ecosystem players has driven down the cost of mobile phones, while at the same time producing devices that better meet the needs of the user base. The low-cost sub-segment is now defined as devices that cost less than $60, and the ultra-low-cost sub-segment is comprised of phones with a price tag of $25 or less. Aside from falling prices, this segment of the mobile phone market is also characterized by feature evolution and increased competition.

What Questions Does This Report Answer?

• How is the entry-level handset market defined?
• What are the differences between low-cost and ultra-low-cost handsets?
• Where are the growth markets for entry-level devices?
• What features and capabilities do LC and ULC handsets have?
• What are the trends in LC and ULC handsets?
• What are the drivers and barriers in the entry-level market?
• How big is the LC and ULC handset market now and what will it be in the years to come?

Who Needs This Report?

• Handset OEMs and ODMs that sell devices in emerging markets, and those considering entering this space
• Mobile operators, particularly those in emerging markets
• Semiconductor companies

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