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世 界のセットトップボックス市場は、北米や西欧諸国でのデジタル移行がほぼ完了し、いまだクリティカルマスに達していないその他の国々でも小康状態にあるこ とから、2012年には小さく下落することが予測されており、全体としては2011-2016年に2億2100万から2億4200万へと緩慢に成長すると みられている。北米や西欧諸国のセットトップボックスの出荷数は、特に飽和状態のケーブルプラットフォームから電話会社や衛星などへの加入者の移行によっ て、同期間に下落するが、有料テレビプラットフォームへの新規加入が増加しているアジア太平洋地域やラテンアメリカでは、力強い成長が継続しするだろう。 この調査レポートは、セットトップボックスの世界の出荷数と収益をプラットフォーム毎(ケーブル、衛星、地上波デジタル放送、IPテレビ)と地域毎(北 米、ラテンアメリカ、西欧、東欧、アジア太平洋、中東・アフリカ)に記載している。地上波デジタルへの移行、デジタルケーブルへの移行、高画質サービス製 品、ハイブリッドセットトップボックス(CATVとIPテレビ、DBSとIPテレビ、DBSと地上波デジタルテレビ)、ケーブルビデオゲートウェイなど の、セットトップボックス市場の質的・量的な傾向を記載している。

The worldwide set-top box market is expected to grow slowly, from 221 million in 2011 to 242 million in 2016, with a small dip forecast in 2012 as a lull exists between North American and Western European digital transitions (which are largely complete), and those in other parts of the world (which have not yet reached critical mass). Set-top box shipments through the period decline in North America and Western Europe (especially in saturated cable platforms that are losing subscribers to telco and satellite alternatives), while they grow strongly in Asia-Pacific and Latin America, where subscribers are gaining access to pay-TV platforms for the first time.This report provides worldwide shipments and revenues of set-top boxes segmented by platform (cable, satellite, DTT, IPTV) and geography (North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, and Middle East-Africa). It describes quantitative and qualitative trends in the STB markets, including digital terrestrial transitions, digital cable transitions, HD service offerings, hybrid (CATV-IPTV, DBS-IPTV, and DBS-DTT) set-top boxes, and the adoption of cable video gateways.

What Questions Does This Report Answer?

• How large are free-to-air satellite markets worldwide?
• How far has each region progressed in its digital transition?
• What percentage of set-top boxes are high definition?
• What percentage of set-top boxes have DVRs?
• What are strategies for leveraging online and over-the-top content into the set-top box?
• How are set-top box architectures evolving?
• What do the Asian and Latin American set-top box markets look like?
• How rapidly will operators move to video gateways?
• What roles do hybrid (multi-tuner) set-top boxes play, and how fast will they be adopted?

Who Needs This Report?

• Executives
• Product marketing managers
• Technology developers
• Content providers
• Investment and finance professionals in digital video markets

• Executive Brief

• Top Line Forecast
• Drivers
• Inhibitors
• Market Share
• Summary and Strategic Recommendations

目次

Cable Operators to Deploy 10 Million Video Gateways in 2016 to Save Cost and Enhance User Experience

SCOTTSDALE, Ariz. - October 28, 2011
Cable video gateways, devices that integrate the functions of a broadband router with set-top box functions, will grow from less than 700 thousand units in 2010 to over 10 million in 2016. Cable operators in North America and Europe are looking at advanced gateway products from vendors including Pace, Samsung, and Technicolor to deliver advanced services and content to every device in the home, including TVs, media tablets, and smartphones. Meanwhile, operators in Asia are looking at the gateway as a low-cost way to get triple play to new audiences.

“Cable gateway boxes can be more cost-effective, especially in homes with three or more TV screens, compared to traditional set-top box architectures,” explains Jason Blackwell, practice director, digital home. Cable gateways, used in conjunction with IP-only thin-client set-top boxes, give operators the ability to centralize costly cable tuners, hard drives used to offer DVR functions, and network processors at one location in the home. In addition, these centralized architectures help to provide operators with a migration strategy from traditional QAM broadcasting to IP video.

“Surprisingly, the feature-rich devices that many manufacturers are showcasing today account for only 30% of the total market – with low-cost devices used to deliver triple play services in an integrated fashion in Asia accounting for a larger component of the video gateway forecast,” says Sam Rosen, senior analyst. “The set-top box market today is showing increasing polarization between high-end models with 3D user interfaces and low-cost boxes used to bring millions of customers pay-TV services for the first time in their lives.”

ABI Research’s report, “Worldwide Set-Top Box Markets: CATV, DBS, IP, DTT,” describes significant changes in the set-top box marketplace worldwide, including forecasts by platform (cable, satellite, IPTV, and terrestrial) and geography (North America, Western Europe, Eastern Europe, Latin America, Asia-Pacific, and Middle East and Africa), as well as significant changes in operators' strategies relating to rollout of HD set-top boxes and digital cable and terrestrial transitions.

It is part of ABI Research’s TV and Video Research Service.