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わずか数年前には、RFID統合サービスを専門とする企業は、顧客にRFID技術に関する専門知識を提供するだけで成功した。現在はRFIDの情報が広まり、RFIDインテグレータがポジショニングの建て直しを検討すべき時だと、米国の調査会社ABIリサーチの調査レポート「RFID統合サービス:システム、ソフトウェア、リーダー統合サービスの市場発展とビジネスチャンス」は報告する。

RFID is expanding into new vertical application areas, driving continued demand for integration services providers with both RFID technology experience and domain-specific expertise. ABI Research conducted extensive interviews with providers of RFID-related integration services, consumers of those services, and providers of RFID technology, to discern the current state and likely future of the market for RFID integration services. 

This study evaluates the opportunity for services in long-established markets, maturing markets and emerging application areas for both large, established integration services providers and boutique/specialist firms. It provides an overview of the market for RFID integration services and identifies the key market trends. It also forecasts market size by application area and vertical market, and profiles representative firms providing these services.


What Does This Report Answer? 

• How big is the market for RFID integration services and how fast is it growing? 
• Are there important differences in the growth rate of RFID services in different geographic regions? 
• In what vertical markets and applications is the market for RFID integration services the largest and the fastest-growing? 
• What are the key attributes an organization must have to be successful in RFID integration services? 
• What are examples of successful RFID integration services providers? 

Who Needs This Report? 

• Integration Services providers in, or considering entering, RFID-related businesses 
• RFID hardware vendors that offer integration services 
• Managed Services providers entering the market for managed RFID services 
• End-users of RFID technology that utilize integration services providers 
• Independent software vendors offering RFID-related products 

Table of Contents

Section 1. 
EXECUTIVE SUMMARY 
1.1 Market Size 
1.2 Market Dynamics 
1.3 Key Insights 

Section 2. 
MARKET OVERVIEW 
2.1 What Integration Services Are RFID Related? 
2.1.1 Reader Integration Services 
2.1.2 Software Integration Services 
2.1.3 System Integration Services 
2.2 What Drives Services Demand? 
2.3 RFID Integration Services Continue to be Vital 
2.4 Both Domain Knowledge and RFID Expertise Required 
2.5 Application Area Market Dynamics 
2.5.1 Mature Applications 
2.5.2 Established Applications 
2.5.2.1 Baggage handling 
2.5.2.2 Asset Tracking 
2.5.2.3 RTLS 
2.5.2.4 Animal Identification 
2.5.2.5 POS/Contactless Payment 
2.5.3 Emerging Applications 
2.5.3.1 Supply Chain Management 

Section 3. 
TECHNOLOGY TRENDS DRIVING SERVICES 
3.1 Hardware trends 
3.1.1 Standardization and commoditization 
3.1.2 Technology Innovation 
3.2 Software trends 
3.2.1 Device Operation Software 
3.2.2 Edge Logic Software 
3.2.3 Data Integration Software 
3.2.4 Data Repository Software 
3.2.5 Analytical Software 
3.3 Standards 
3.3.1 EPCglobal 
3.3.2 International Standards Organization (ISO) 
3.3.3 Other Standards Organizations 

Section 4. 
COMPETITIVE LANDSCAPE 
4.1 Vendor Approaches to the Services Market 
4.1.1 Broad-Coverage Services Providers 
4.1.1.1 Provider Profile – EDS 
4.1.1.2 Provider Profile – CACI International 
4.1.1.3 Provider Profile – IBM 
4.1.2 Technology-Focused Services Providers 
4.1.2.1 Provider Profile – Venture Research 
4.1.2.2 Provider Profile – Rush Tracking Systems 
4.1.2.3 Provider Profile – Intermec 
4.1.2.4 Provider – Motorola 
4.1.2.5 Provider Profile – Alien Technologies 
4.1.3 Vertical-Aligned Services Providers 
4.1.3.1 Provider Profile – Domino Integrated Solutions Group 
4.1.3.2 Provider Profile – Acsis, Inc. 
4.1.3.3 Provider Profile – Wipro Technologies 
4.1.3.4 Provider Profile – 5Stat / Store Kraft 
4.1.3.5 Provider Profile – Xterprise 
4.1.4 Additional Providers 
4.2 Key Issues, and Supplier Actions 
4.2.1 Market Understanding is the #1 Challenge 
4.2.2 Assimilation of RFID into Standard Infrastructure 
4.2.3 Interest Shifting from RFID enablement to business processes & analytics 
4.2.4 Open Source 
4.2.5 Legacy software environments 
4.2.6 The Evolution to SOA & Web Services 
4.3 Managed Services 

Section 5. 
MARKET FORECASTS 
5.1 Geographic Breakdown 
5.2 Segmented Forecasts 
5.2.1 Application Segmentation 
5.2.2 Application Market Breakdown by Geography 
5.2.3 Vertical Market Segmentation 

Section 6. 
ACRONYMS AND OTHER TERMINOLOGY 

Section 7. 
APPLICATION DEFINITIONS 

Section 8. 
SCOPE OF STUDY 
SOURCES AND METHODOLOGY 
NOTES 
RELATED RESEARCH 

Tables 

■RFID Market, World Market: 2007 to 2013 
■RFID Integration Services Market by Type, World Market: 2007 to 2013 
■RFID Integration Services Market by Region, World Market: 2007 to 2013 
■RFID Market Segmentation, Vertical Markets and Application Areas 
■RFID Market, World Market: 2007 to 2013 
■RFID Integration Services Market by Type, World Market: 2007 to 2013 
■RFID Integration Services Market by Region, World Market: 2007 to 2013 
■RFID Integration Services Market by Application, World Market: 2007 to 2013 
■RFID Integration Services Market, by Application, Excluding Mature Segments, World Market: 2007 to 2013 
■RFID Integration Services Market, Asset Tracking Application, Geographic Distribution, World Market: 2007 to 2013 
■RFID Integration Services Market, RTLS Application, Geographic Distribution, World Market: 2007 to 2013 
■RFID Integration Services Market, Cargo Traching & Security Application, Geographic Distribution, World Market: 2007 to 2013 
■RFID Integration Services Market, Supply Chain Management Application, Geographic Distribution, World Market: 2007 to 2013 
■RFID Integration Services Market, POS-Contactless Payment Application, Geographic Distribution, World Market: 2007 to 2013 
■RFID Integration Services Market, ID Documents Application, Geographic Distribution, World Market: 2007 to 2013 
■RFID Integration Services Market, Animal ID Application, Geographic Distribution, World Market: 2007 to 2013 
■RFID Integration Services Market by Vertical Market, World Market: 2007 to 2013 
■RFID Integration Services, Percentage of Total RFID Market, World Market: 2007 versus 2013 
■RFID Market by Region, World Market: 2007 versus 2013 
■RFID Integration Services CAGR by Application 
■RFID Integration Services by Application, Excluding Mature Segments, World Market: 2007 versus 2013 
■RFID Integration Services by Application Segment, World Market: 2007 versus 2013 
■RFID Integration Services by Vertical Market, World Market: 2007 versus 2013 
■RFID Application Applicability to Vertical Markets 
■Vendor Landscape – Deep Competencies by Service Type 
■EDS Provider Profile 
■CACI International Provider Profile 
■Venture Research Provider Profile 
■Rush Tracking Systems Provider Profile 
■Intermec Provider Profile 
■Motorola Provider Profile 
■Alien Technologies Provider Profile 
■Domino Integrated Solutions Provider Profile 
■Acsis, Inc. Provider Profile 
■Wipro Technologies Provider Profile 
■5Stat / Store Kraft Provider Profile 
■Xterprise Provider Profile

(日本語訳)

市場の変化に備えが必要なRFIDインテグレータ

米国ニューヨーク、2008年1月22日
わずか数年前には、RFID統合サービスを専門とする企業は、顧客にRFID技術に関する専門知識を提供するだけで成功した。現在はRFIDの情報が広まり、RFIDインテグレータがポジショニングの建て直しを検討すべき時だと、米国の調査会社ABIリサーチの調査レポート「RFID統合サービス:システム、ソフトウェア、リーダー統合サービスの市場発展とビジネスチャンス」は報告する。

「技術の専門家にはまだビジネスチャンスがあるが、市場が非常に進歩しているため、特定のアプリケーションに関する深い知識がますます必要不可欠となっている。RFIDシステムインテグレータは、今も専門企業として事業を行えるが、バリューポジションニングを発展させる戦略が必要となっている。この調査レポートで紹介しているベンダは、例外なくそのような戦略をたてている」と、主席アナリストのPete Poorman氏は言う。

彼らのアプローチの共通点は、よく知っている特定の垂直市場に参入することである。このような戦略をとった企業の例として、CACI Internationalが挙げられる。CACIは米国政府、特に米国政府の軍事部を顧客としてきた。もともと政府関連の垂直市場に関する鋭い洞察力と適切な知識を持っていたCACIは、必要とされることを実行に移すことができた。
もうひとつの戦略は、RFID機器がより技術的な統合サービスに応えていく必要性が高まるにつれて、パッケージ製品で提供するサービスを増やすというものである。主要ベンダのXterpriseはこの方法を選択した。

だが、他のベンダは依然としてRFID技術の専門知識に依存している。たとえば、第一線のソリューションプロバイダという立場から、二番手にポジショニングを変えるなどしている。「RFID技術に注力している企業は、垂直市場の専門知識を提供するためのチャネルを探している」とPoorman氏は言う。例として、Intermecはチャネル経由で配信する一連のRFID統合サービスをパッケージ化した。

どの方法を選ぶにせよ、RFIDインテグレータへの重要なメッセージは、「今いる場所に留まることはできない。現在価値あるものとして提供している技術知識は、時が経つにつれ一般化し、最終的に製品に統合される。提供するサービスを市場の変化に適応させなければならない」とPoorman氏は言う。

ABIリサーチの調査レポート「RFID統合サービス:システム、ソフトウェア、リーダー統合サービスの市場発展とビジネスチャンス」は、変化の早いRFID市場で生き残るための戦略について記載している。また、RFID統合サービス市場の概要と主な市場動向を述べ、アプリケーションと垂直市場別に市場規模を予測している。またサービスを提供している代表的な企業をプロファイルしている。

(原文)

RFID Integrators Must Prepare For Shifting Market 

NEW YORK - January 22, 2008 
Only a couple of years ago, companies specializing in RFID integration services could succeed by offering clients their specialized knowledge of how RFID technology worked – or, in some cases, didn’t work. Today, RFID works well out of the box, and according to a new study from ABI Research, it is time for RFID integrators to think about repositioning themselves.

Principal analyst Pete Poorman explains: “While the opportunity is still there for technology specialists, the market is evolving such that increasingly they must deeply understand some specific application. RFID systems integrators can still do business today as boutique specialists, but they need to have a strategy to expand their value proposition. The vendors profiled in our new report all have such strategies.”

A common approach is to address a particular well-understood vertical market, and an example of a company following that strategy is CACI International. CACI has one customer, the US government, in particular its military branches. With that tight vertical focus, it has the insight and the appropriate knowledge, and can “talk the talk” as required.

Another strategy is to augment services with packaged product offerings, as RFID equipment increasingly obviates the need for deeply-technical integration services. High-profile vendor Xterprise appears to be choosing this path.

Still other vendors are doubling down on their technology expertise. This involves repositioning themselves from being frontline solutions providers to taking a second-tier role. “Companies choosing to remain technology-focused are looking to channels to provide the deep vertical market knowledge,” says Poorman. One example is Intermec, which has packaged its full suite of RFID integration services for delivery through channels.

Whatever formula is chosen, says Poorman, the key message to RFID integrators is: “You can’t stay where you are: the highly valued technical knowledge you deliver today will become more common as time passes and, ultimately, be embedded in products. Your services offerings must adapt to this market change.”

“RFID Integration Services Markets” explains how integrators can craft a strategy that will help them thrive in a fast-changing RFID market environment. It provides an overview of the market for RFID integration services and identifies the key market trends, forecasting market size by application area and vertical market, and profiling representative firms providing these services.

It forms part of the firm’s RFID Research Service.