世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
メッセージングの携帯電話:SMS、MMS、モバイルEメール、モバイルIMMobile Phones for Messaging
目次
This study examines market and technology trends for enhanced phones that are optimized for messaging with QWERTY keyboards. It highlights recent releases of messaging phones from leading carriers and OEMs, and discusses issues influencing the handset market, specifically the impact of low-priced smartphones on this segment. The study also discusses the technologies for messaging phones, including BREW MP, SMS, MMS, mobile email, and mobile IM. Forecasts include total wireless handset shipments, ASPs, and revenue segmented by value segment, as well as regional shipments for messaging phones and smartphones. The report includes a worksheet that lists major messaging devices released during 2010. What Questions Does This Report Answer?
Who Needs This Report?
Table of ContentsExecutive Brief: Top-Line Forecast Executive Brief: Drivers Executive Brief: Inhibitors Executive Brief: Comparison Executive Brief: Summary and Strategic Recommendations Section 1. Executive Summary 2 1.1. Overview 2 1.2. Key Findings 2 1.3. Market Outlook 3 1.4. Recommendations 4 Section 2. Market Issues 5 2.1. Overview 5 2.2. Handset Value Segments 6 2.2.1. Ultra Low-Cost Handsets 6 2.2.2. Low-Cost Handsets 7 2.2.3. Enhanced Phones 7 2.2.4. Messaging Devices 7 2.2.4.1. Target Market 7 2.2.4.2. Features and Capabilities 8 2.2.4.3. Service Plans 8 2.2.4.4. Pantech Ease™ - AT&T™ 8 2.2.4.5. Nokia X2-01 10 2.2.4.6. Ovi Life Tools 10 2.2.5. Smartphones 11 2.2.5.1. Low-End Smartphones 12 2.2.5.1.1. LG Electronics Optimus S - Sprint 12 2.2.5.1.2. Huawei Ascend 13 2.2.5.1.3. Huawei IDEOS™ X5 14 2.3. Enhanced Phones vs. Low-End Smartphones 15 2.4. Carrier Strategies for Messaging Services 17 2.4.1. Comparison of Carrier Voice, Messaging, and Data Service Revenue Forecasts 17 2.5. Strategies for Social Networking 19 2.5.1. Low Bandwidth Solutions for Feature Phones 19 Section 3. Technology Issues 21 3.1. Messaging Services 21 3.1.1. SMS 21 3.1.2. MMS 21 3.1.3. Mobile Email 21 3.1.4. Mobile IM 21 3.2. Operating Systems for Enhanced Handsets 22 3.2.1. Java™ ME 22 3.2.2. BREW MP 22 3.2.2.1. Brew MP and AT&T™ 23 3.3. System-on-Chip for Low-Cost Smartphones 23 Section 4. Key Industry Players 24 4.1. AT&T™ 24 4.2. Broadcom 24 4.3. Cricket (Leap Wireless International) 24 4.4. Facebook 24 4.5. HTC 24 4.6. Huawei 24 4.7. LG Electronics 25 4.8. Samsung 25 4.9. MetroPCS 25 4.10. Nokia 25 4.11. Oracle 25 4.12. Pantech 25 4.13. Qualcomm 25 4.14. Sprint Nextel 26 4.15. T-Mobile 26 Section 5. Market Forecasts 27 5.1. Methodology 27 5.1.1. Primary Sources 27 5.1.2. Secondary Sources 27 5.2. Forecast Assumptions 27 5.2.1. Forecasts 28 Section 6. Company Directory 32 Section 7. Acronyms 33 Scope of Study 38 Sources and Methodology 38 Notes 38 Figure 2.2 Pantech Laser™ - AT&T™ Figure 2.3 Pantech Ease™ - AT&T™ Figure 2.4 Nokia X2-01 Figure 2.51 Ovi Life Tools Figure 2.6 LG Electronics Optimus S - Sprint Figure 2.7 Huawei Ascend Figure 2.8 Huawei IDEOS™ X5 Figure 2.9 Enhanced Phone vs. Low-Cost Smartphone Figure 2.10 Operators That Offer 0.facebook.com Figure 3.1 Brew MP™ Timeline Figure 3.2 HTC Freestyle™ - AT&T™ Tables * 表の部分売りが可能です。データリソースまでお問合せください。(電話:03-3582-2531、Eメール:info@dri.co.jp) 1-1 Total Handset, Enhanced Phone, and Smartphone Shipments, World Market, Forecast: 2010 to 20152-1 Comparison of Enhanced Phones Optimized for Messaging and Low-Cost Smartphones, 5-1 Wireless Handset Shipments by Value Segment, World Market, Forecast: 2010 to 20155-2 Wireless Device ASP by Value Segment, World Market, Forecast: 2010 to 20155-3 Wireless Device Revenue by Value Segment, World Market, Forecast: 2010 to 20155-4 Total Enhanced Phone and Messaging Phone Shipments , World Market, Forecast: 2010 to 20155-5 Messaging Phone Shipments by Region, World Market, Forecast: 2010 to 20155-6 Java, BREW-Enabled Handset Shipments, World Market, Forecast: 2010 to 20155-7 Smartphones Shipments by Region , World Market, Forecast: 2010 to 20155-8 Smartphone ASP by Region, World Market, Forecast: 2010 to 20155-9 Smartphone Revenue by Region, World Market, Forecast: 2010 to 20155-10 Smartphone Shipments by Wholesale Price Band, World Market : Forecast 2010 to 20156-1 Messaging Devices, Charts
同社・類似レポート一覧プレスリリース
Mobile Phones for Messaging Will Grow to a Third of Feature Phone Shipments by 2015
SCOTTSDALE, Ariz. - March 18, 2011 Although smartphones get all the attention, many consumers still continue to purchase less-expensive feature phones. In 2010, feature phones comprised over 75% of the handset market. Consumers purchase feature phones for a variety of reasons including the need for a device that is optimized for a specific application, such as messaging. “A messaging phone is a feature phone that has been enhanced for messaging services including SMS, MMS, mobile email, and mobile IM. These devices have a QWERTY keyboard and other capabilities at a price that is usually more affordable than a smartphone,” says ABI Research senior analyst Victoria Fodale. “Mobile phones for messaging will encompass an increasing percentage of feature phone shipments, growing to almost a third of the category by 2015.” Practice director Kevin Burden adds, “Mobile phones optimized for messaging are targeted to specific markets including consumers in developing regions who need affordable solutions for messaging and mobile Internet services.” “In the developing regions of Asia, the Middle East, and Latin America, access to mobile broadband often outstrips fixed-line broadband access,” says Fodale. “For many users in those regions, their only Internet experience may be via a mobile phone.” Extending the mobile Internet to feature phone users where connectivity is costly and slow is a growing trend. Recently Facebook launched a mobile app to extend its reach to feature phones. The Facebook for Feature Phones app works on more than 2,500 mobile devices from Nokia, Sony Ericsson, LG and other OEMs. The app was built in cooperation with Snaptu, a London-based company that provides a free mobile application platform. A new ABI Research study, “Mobile Phones for Messaging” examines market and technology trends for feature phones that are enhanced for messaging with QWERTY keyboards. It highlights recent releases of messaging phones from leading carriers and OEMs, and discusses the technologies for messaging phones, including BREW MP, SMS, MMS, mobile email, and mobile IM. Forecasts include total wireless handset shipments, ASPs, and more. The report includes a worksheet that lists major messaging devices released during 2010. It is included in the Smartphones & Mobile Devices Research Service, which also bundles other Research Reports, Surveys, Market Data products, ABI Insights, ABI Vendor Matrices, and analyst inquiry support. あなたが最近チェックしたレポート一覧お問い合せは、お電話・メール・WEBから承ります。お見積もりの作成もお気軽にご相談ください。 |
|
この調査レポートは、QWERTY配列のキーボードを使用する高度な携帯電話の市場トレンドと技術トレンドを分析している。主要なキャリアやOEMが発表したメッセージング用の携帯電話に注目し、端末市場への影響、特に低価格スマートフォン市場への影響を調査している。また、BREW MP、SMS、MMS、モバイルEメール、モバイルIMなどの携帯電話のメッセージング技術についても調査している。無線端末の出荷数、平均価格、収益を価格セグメント毎に予測し、メッセージング携帯電話とスマートフォンの地域毎の出荷数を予測している。主要なメッセージングデバイスの2010年までのリストも記載している。