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【PT:レポート】産業分析:技術採用と態度の変化 - 消費財

Industry Survey: Transformative Technology Adoption and Attitudes - Consumer Packaged Goods

2Q 2017 | Report | PT-1978 | 22 pages | PDF | Powerpoint |

 

出版社 出版年月価格 ページ数
ABI Research
ABIリサーチ
2017年6月お問い合わせください 22

サマリー

ABI Research conducted an industry survey on transformative technology adoption and attitudes of 455 decision makers, influencers, and implementers in the following verticals: Retail, Healthcare, Logistics, Automotive, Manufacturing, Utilities, Consumer Packaged Goods (CPG), Local, State, and Federal governments. This report provides a summary of the findings and main conclusions for the CPG segment related to the adoption and use of smart in-store retail technologies such as beacons, POS, indoor location, AI-based analytics, connected packaging, the impact of multi-channel and e-commerce strategies on the role of brick-and-mortar retail, the fulfillment loop and market adjacencies, and technology adoption drivers and barriers. Questions range from willingness to adopt new technologies, to benefits, the role of telco operators and sourcing options (in-house versus third-party). This report provides insight into prevailing attitudes with the CPG segment, in particular on the awareness about the disruptive impact of smart retail technologies on business models, competitiveness, and customer experiences.

 

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(株式会社データリソース 03-3582-2531、office@dri.co.jp)

 



目次

  • Methodology and Background
  • Classification of Respondents: Size of Business
  • Classification of Respondents: Role in Organization
  • Classification of Respondents: Role in Decision Making
  • Willingness to Embrace Innovative Technologies
  • Technological Familiarity
  • Barriers to Adopting Innovative Technologies
  • Benefits of Implementing Innovative Technologies
  • Technology Outsourcing versus Internal Investment
  • Future of the Cloud
  • Role of Artificial Intelligence in CPG
  • Operational Data Management
  • Role of Telco Operators for CPG
  • Use of In-Store Technologies
  • Role of Brick and Mortar
  • Fulfilment Loop and Market Adjacencies
  • Technology Adoption Drivers
  • Technology Adoption Barriers
  • Summary and Conclusions

 

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プレスリリース

[プレスリリース原文]

ABI Research Survey Finds 54% of CPG Respondents Say Increased Efficiency and Productivity Drive In-Store Technology Adoption

 

London, United Kingdom - 19 Jun 2017

In a recent B2B technology survey of 455 U.S.-based companies that span nine verticals, ABI Research finds that 54% of active consumer packaged goods (CPG) respondents feel that efficiency and productivity are the main two benefits that drive in-store technology adoptions. This can be interpreted as being directly related to the CPG vertical’s focus on optimized manufacturing, distribution, and sales processes of high-frequency, low-margin and/or non-premium/commodity goods.

“For CPG, the benefits to in-store technology need to have a direct and resounding impact on sales, efficiency, customer satisfaction, and ultimately the overall bottom-line,” says Dominique Bonte, Managing Director and Vice President at ABI Research. “This is in stark contrast with retail approaches, which center more on brand awareness and in-store customer experiences.”

Additional noteworthy findings from the survey include:

  • Market Adjacencies: Respondents rate on-demand delivery and production highly, with robotics being the only non-generic, non-connectivity technology receiving a high score.
  • Connected Packaging: Only 4% of respondents selected stimulation of customer engagement through tech-integrated connected packaging as the main use of in-store technologies.
  • E-commerce and Brick and Mortar: Respondents show mixed messages on the future of brick-and-mortar stores; 36% of respondents think they will be taken over or bypassed by e-commerce.
  • Technology Adoption: Despite respondents’ overall high willingness to adopt technology, security, privacy, cultural aspects, and cost are the main adoption barriers; legacy frameworks and regulatory/legal barriers also raise concerns.
  • Technology Development: Respondents stake a clear position on the need to outsource cybersecurity.
  • Carriers: 36% of respondents see a role for carriers as CPG ecosystem enablers.

“From the survey findings, it is clear that in-store technologies like Bluetooth and Wi-Fi beacons, wireless point-of-sales (POS) terminals, electronic shelf labels, asset and inventory management, and process automation are prime for CPG adoption, but they remain hampered by internal and external inertia,” concludes Bonte. “If and when respondents deploy these technologies, they believe that the ROI for dedicated in-store technology will be fast.”

These findings are from ABI Research’s Industry Survey: Transformative Technology Adoption and Attitudes - CPG report.

 

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