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【PT:レポート】産業分析:技術採用と態度の変化 - 拡張現実と複合現実(ARとMR)

Industry Survey: Transformative Technology Adoption and Attitudes - Augmented and Mixed Reality

2Q 2017 | Report | PT-1968 | 20 pages | PDF | Powerpoint |

 

出版社 出版年月価格 ページ数
ABI Research
ABIリサーチ
2017年6月お問い合わせください 20

サマリー

米国調査会社ABIリサーチの調査レポート「【PT:レポート】産業分析:技術採用と態度の変化 - 拡張現実と複合現実(ARとMR)」は、小売り、医療、物流、自動車、製造業、公益事業者、消費財(CPG)、地方行政、州政府、連邦政府などの455人の意思決定者、影響者、技術採用者の革新的技術採用と態度について調査している。この調査レポートは、拡張現実(AR)とスマート眼鏡に注目し、一般的な認知や、現在と将来のこの技術に関する計画、回答者の企業規模や主要産業による反応の違いについて解説している。

ABI Research conducted an industry survey on transformative technology adoption and the attitudes of 455 decision makers, influencers, and implementers in the following verticals: Retail, Healthcare, Logistics, Automotive, Manufacturing, Utilities, Consumer Packaged Goods (CPG), Local, State, and Federal Governments. This report focuses on augmented reality (AR) and smart glasses, breaking down general familiarity, current and future plans surrounding the technology, and differences in response based on company size and primary vertical among the respondents.

 

ABIリサーチの調査レポートの詳細については、サンプルをご請求ください。

(株式会社データリソース 03-3582-2531、office@dri.co.jp)

 



目次

  • Methodology and Background
  • Classification of Respondents: Industry Sector
  • Classification of Respondents: Industry Sector
  • Classification of Respondents: Role and Influence
  • Familiarity Is Lacking
  • Mobility as a Cornerstone
  • Mobile Base Is There, Glasses Base Is Growing
  • Rich Potential in Manufacturing
  • Far-Reaching Value Add
  • Utilities Market Rich with Potential AR Applications
  • Healthcare as Another Strong AR Play
  • AR Logistics Already in Action, but Not Without Difficulty
  • Supporting ABI Research Data
  • Summary and Conclusions

 

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プレスリリース

[サマリー訳]

米国調査会社ABIリサーチの調査レポート「【PT:レポート】産業分析:技術採用と態度の変化 - 拡張現実と複合現実(ARとMR)」は、小売り、医療、物流、自動車、製造業、公益事業者、消費財(CPG)、地方行政、州政府、連邦政府などの455人の意思決定者、影響者、技術採用者の革新的技術採用と態度について調査している。この調査レポートは、拡張現実(AR)とスマート眼鏡に注目し、一般的な認知や、現在と将来のこの技術に関する計画、回答者の企業規模や主要産業による反応の違いについて解説している。

 


 

[プレスリリース原文]

ABI Research Technology Survey Finds Augmented Reality Interest is High, but Adoption Remains Low

 

Scottsdale, Arizona - 21 Jun 2017

In a recent B2B technology survey of 455 U.S.-based companies across nine vertical markets, ABI Research finds that only 25% of respondents actively operate augmented reality (AR) technology; yet, 75% of respondents show varying levels of interest in future implementations. This is in line with the firm’s market forecast, which shows a major inflection through 2018 and 2019. Survey results show that the state of the enterprise AR market—with high interest but low operating level—is prime for this inflection.

“AR adoption has been aggressive in limited cases, but it continues to be slow when viewed across all markets,” says Eric Abbruzzese, Principal Analyst at ABI Research. “Early adopter and pilot phases are ongoing. While these implementations are beginning to scale, they are still small. True AR scale will be seen in the next one to two years, with a greater foundation for growth in enterprise and compelling consumer products coming to market.” 

While overall adoption has been unhurried, certain markets have been quicker to adopt AR. More than 40% of respondents in manufacturing state that they are in operation with smart glasses, with only 4% citing no interest in eventually implementing smart glasses. This is in line with ABI Research’s forecasts, in which manufacturing makes up nearly 20% of the entire AR market through 2021.

“Industry verticals are served best in today’s relatively young AR market, and this early adoption is critical for later adoption as use case potential expands and device capability grows concurrently,” concludes Abbruzzese. “A confluence of factors, built on top of an early enterprise foundation, spurs future growth: more capable mixed reality devices reaching the market, mobile augmented and mixed reality application growth, and more established content development tools and ecosystems pushing content to these devices. Although today familiarity and active usage is low overall, we now see the beginnings of growth.”

These findings are from ABI Research’s Industry Survey: Transformative Technology Adoption and Attitudes – Augmented and Mixed Reality report.

 

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