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個人用ナビゲーションデバイス:低迷する市場での商機Personal Navigation Devices
サマリー
The long-term future for PNDs is looking bleak. Following a rapid rise, the PND market has undergone two years of continued decline. With the market dominated by falling ASPs and little innovation, there now appears little that manufacturers can offer to entice new users, or a replacement market. Popular cellular navigation and rapidly growing in-car telematics present two competitors that can offer impressive, unique selling points (USPs). Finally, PNDs have a line of successors as the "must have" electronic device. ABI Research believes that with the exception of emerging markets, the global PND market is in terminal decline. What Questions Does This Report Answer?
Who Needs This Report?
目次Table of Contents
Executive Brief: Top-Line Forecast
Traffic Information Systems: Top-Line Forecast
Executive Brief: Cellular Navigation Forecast
Executive Brief: Recommendations to PND manufacturers
Section 1. Executive Summary 2
1.1. Trends, Issues, Drivers, and Barriers 2
1.2. Forecasts 3
1.2.1. Low Cost PNDs 4
1.2.2. Replacement Market 6
1.2.3. Commercial PNDs 8
1.3. Conclusions 8
Section 2. Recommendations 10
2.1. Recommendations for PND Vendors 10
2.2. Recommendations for Application developers 11
2.3. Recommendations for Carriers and MVNOs 11
2.4. Recommendations for Chipset Vendors 11
Section 3. Connected PNDs Ecosystem 12
3.1. Definition 12
3.2. SWOT Analysis 12
3.3. Alternative Real-Time Connectivity Methods 13
3.4. Current Network M2M Environment 13
3.4.1. Network Carrier Drivers 13
3.4.2. Potential Carrier Business Models 14
3.4.3. Current Costs to PND Manufacturers 15
3.4.4. Charging models 15
3.4.5. Emerging Business Models in Other Vertical Markets 16
3.4.5.1. Bundled Model 16
3.4.5.2. Carrier Cellular Bundling 16
3.4.5.3. Pre-Paid Model 16
3.5. Conclusions 16
3.5.1. Future Business Models 16
3.5.1.1. Competitive App Pricing Model 16
3.5.1.2. Subsidize/Free Model 16
3.5.1.3. Freemium Model 17
Section 4. Emerging Markets and Applications for PNDs 18
4.1. Introduction 18
4.2. Commercial-Grade Non-Connected PNDs 18
4.2.1. Truck-Specific Commercial Navigation Routing Requirements 19
4.2.2. Non-Truck-Specific Commercial Navigation Routing Requirements 19
4.3. Existing Consumer Applications 19
4.3.1. Real-Time Local Search 19
4.3.2. Enhanced Real-Time Traffic Information 20
4.3.2.1. PND Traffic Market 20
4.3.2.2. Smartphone Traffic Market 20
4.3.3. Online Map and POI Correction Reporting and Download 23
4.3.4. Send Destinations to a PND from a PC 23
4.3.5. Off-Board Navigation and Satellite Imagery 23
4.4. Emerging Consumer Applications 23
4.4.1. Emergency Calling 23
4.4.2. Roadside assistance 23
4.4.3. Remote Diagnostics 23
4.4.4. Vehicle tracking, geofencing and driver behavior monitoring 23
4.4.5. Infotainment 23
4.4.6. Multimedia 24
4.4.7. Customizable dashboards 24
4.4.8. Social Location applications 24
4.5. The Potential of Telematics for PNDs 24
4.6. The Importance of Open OS Platforms 25
4.7. Conclusions 25
4.7.1. Hard Decision for PND Manufacturers 25
4.7.2. TomTom Platform 25
4.7.3. Garmin's Approach 25
4.7.4. Other Players 26
4.7.5. Speed of Innovation Must Quicken 26
Section 5. Competitive Landscape 27
5.1. Major Trends 27
5.2. PND Vendors 27
5.2.1. TomTom 29
5.2.1.1. Connected PND Market 29
5.2.1.2. New Growth Areas 29
5.2.2. Mio/Magellan/Navman/MiTac 30
5.2.2.1. Connected PND Market 30
5.2.2.2. Repositioning of Brands 30
5.2.2.3. New Growth Areas 30
5.2.3. Navigon 31
5.2.3.1. Connected PND Market 31
5.2.3.2. New Growth Areas 31
5.2.4. United Navigation 31
5.2.5. Motorola 31
5.2.5.1. Connected PND Market 31
5.2.6. Garmin 31
5.2.6.1. Connected PND Market 31
5.2.6.2. New Growth Areas 32
5.3. Commercial PND Vendors 32
5.3.1. Garmin 32
5.3.2. Navigon 32
5.3.3. Navevo ProNav Goodyear 32
5.3.4. Rand McNally 33
5.3.5. Cobra 33
5.3.6. ALK Technologies 33
5.3.7. TeleType 33
5.3.8. MapFactor 33
5.3.9. Snooper 33
5.3.10. TomTom Business Solutions 33
5.4. Other Players 34
5.4.1. Jasper Wireless 34
5.4.2. GoPoint Technology - CARBonga 34
5.4.3. obdEDGE - Cellcontrol 35
5.4.4. Mavizon 35
5.4.5. Telenav 35
5.4.6. Harman-Aha Mobile 35
5.4.7. Fullpower 36
5.4.8. DevToaster 36
5.4.9. Airbiquity 36
5.4.10. deCarta 36
5.4.11. ATX 36
5.4.12. Intrinsyc 37
5.4.13. Carriers 37
5.4.14. Wireless Module Vendors 37
Section 6. Market Forecasts 38
6.1. Forecast Methodology and Assumptions 38
6.2. North America 39
6.3. Europe 41
6.4. Asia-Pacific 44
6.5. South America 46
6.6. Middle East and Africa 48
Section 7. Company Directory 49 Section 8. Acronyms 52 Scope of Study 59 Sources and Methodology 59 Notes 59 Tables * 表の部分売りが可能です。データリソースまでお問合せください。(電話:03-3582-2531、Eメール:info@dri.co.jp)
1-1
PND Shipments by Region, World Markets: 2010 to 2016
1-2
Connected PND Shipments by Region, World Markets: 2010 to 2016
3-1
Connected PND SWOT, World Markets: 2010
3-2
PND Connectivity Methods, World Markets: 2010
4-1
Traffic Data Vendor Customers, World Market, Forecast: 2010
5-1
Leading Connected PND Vendors, World Markets: 2007-2010
6-1
PND Shipments, Connected vs. Unconnected, North America, Forecast: 2010 to 2016
6-2
PND Revenues, Connected vs. Unconnected, North America, Forecast: 2010 to 2016
6-3
PND Shipments, Connected vs. Unconnected, South America, Forecast: 2010 to 2016
6-4
PND Revenues, Connected vs. Unconnected, South America, Forecast: 2010 to 2016
6-5
PND Shipments, Connected vs. Unconnected, Western Europe, Forecast: 2010 to 2016
6-6
PND Revenues, Connected vs. Unconnected, Western Europe, Forecast: 2010 to 2016
6-7
PND Shipments, Connected vs. Unconnected, Eastern Europe, Forecast: 2010 to 2016
6-8
PND Revenues, Connected vs. Unconnected, Eastern Europe, Forecast: 2010 to 2016
6-9
PND Shipments, Connected vs. Unconnected, Asia-Pacific, Forecast: 2010 to 2016
6-10
PND Revenues, Connected vs. Unconnected, Asia-Pacific, Forecast: 2010 to 2016
6-11
PND Shipments, Connected vs. Unconnected, Middle East & Africa, Forecast: 2010 to 2016
6-12
PND Revenues, Connected vs. Unconnected, Middle East & Africa, Forecast: 2010 to 2016Charts
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個 人用のナビゲーションデバイスの見通しは、長期にわたって明るくない。PND市場は、急速な成長の後、2年間減速を続けた。平均価格の下落と、あまり革新 がなかったことで、メーカーは新しいユーザを魅了したり、買い替え市場を創出したりできないでいる。人気の高い携帯電話のナビゲーションや急速に成長して いる車内テレマティックスは、独自のセールスポイントを持っており、注目の成長株である。個人用のナビゲーションデバイスは、必要不可欠な電子デバイスの 後継者ではある。ABIリサーチは、PND市場は、新興市場以外では、世界的に下降していると報告している。この調査レポートは、オプション、市場、技 術、PNDメーカーの撤退戦略、市場を変える要因などを記載している。