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オーバーザトップ (OTT)とミドル(TTM)ビデオ:広告、加入、レンタル、販売市場Over the Top (OTT) and Through the Middle (TTM) Video
目次
Media experiences today are based on personalization, immediate gratification, and significant variety. Consumers are quickly becoming accustomed to expectations of everything, everywhere - driven by high performance mobile platforms and the increasing reach of Internet with adequate bandwidth to deliver audio and video. Customers under 30, as well as some customers in emerging markets, are heavily driven by social activity and the ability to interact with their friends around content. Over the Top (OTT) content providers have set the bar for the customer experiences on the web, and are rapidly translating those experiences to new devices, including mobile devices, tablets and TVs. What Questions Does This Report Answer?
Who Needs This Report?
Table of ContentsTop Line Forecast OTT Drivers Inhibitors Market Share Summary and Strategic Recommendations Section 1. EXECUTIVE SUMMARY 1 Section 2. OVERALL MARKET 2 2.1. Over The Top Competitors 2 2.2. Long Term Outlook 3 Section 3. OVER THE TOP STRATEGIES FOR OPERATORS 4 3.1. Improved Experiences 4 3.2. Through the Middle - Alliances with Content Providers 4 3.3. Use your Assets 5 3.4. Improved Reach & Engagement - TV Everywhere / N-Screen Delivery 6 3.5. How real is a given Over the Top (OTT) Competitor? 7 3.6. Improved Advertising 8 3.7. Using Value Added Services to Increase ARPU 8 3.8. Defensive - Usage Based Billing 8 3.9. Defensive - Market QoS and QoE 9 3.10. Defensive - Regulation 9 Section 4. STANDALONE OVER THE TOP SERVICES 11 4.1. Amazon Prime Subscription / Amazon 11 4.2. Alphaline Entertainment (Sears / Kmart / Rovi) 11 4.3. CinemaNow (Best Buy / Rovi) 11 4.4. Crane.TV (Switzerland) 12 4.5. DailyMotion 12 4.6. DivX TV (Rovi) 12 4.7. Film4oD (FilmFlex) 12 4.8. HBO Go (HBO) 12 4.9. Hulu 12 4.10. iPlayer (BBC) 13 4.11. iTunes (Apple) 13 4.12. LOVEFiLM 14 4.13. Netflix 14 4.14. Vevo 14 4.15. Vudu (Walmart) 14 4.16. Voddler Group (Sweden) 15 4.17. YouKu 15 4.18. YouView 15 4.19. YouTube (Content) 15 Section 5. HYBRID OVER THE TOP SERVICES 17 5.1. HbbTV 17 5.2. Satellite VOD (DirecTV) 17 5.3. Sezmi 17 5.4. Connected TV Platforms 17 Section 6. OVER THE TOP CONTENT / NETWORKS 19 6.1. Howcast 19 6.2. NCAA March Madness 19 6.3. MLB.tv 19 6.4. Revision3 19 Section 7. SEARCHING / SORTING / DISCOVERY 20 7.1. Blinkx 20 7.2. Boxee 20 7.3. Clicker (acquired by CBS) 20 7.4. Fanhattan 20 7.5. Shufflr 21 7.6. YouTube (Browsing) 21 7.7. Operator Experience 21 7.8. AT&T U-verse (US) 21 7.9. BSkyB (UK) 21 7.10. Cablevision (US) 21 7.11. Comcast (US) 22 7.12. Free (France) 22 7.13. Time Warner Cable (US) 22 7.14. Verizon FiOS (US) 22 7.15. Virgin Media (UK) 22 Section 8. MARKET FORECASTS 23 8.1. Definitions 23 8.2. Over the Top (OTT) Video 23 8.3. Subscription 23 8.4. PPV / Rental 23 8.5. Purchase 24 8.6. Advertising 24 8.7. Placement 24 8.8. Methodology 24 8.9. Worldwide (Regions Covered: North America, Western Europe, Asia-Pacific) Over the Top Forecasts 24 8.10. North American OTT Forecasts 28 8.11. Western Europe Over the Top Forecasts 30 8.12. Asia-Pacific Over the Top Forecasts 32 8.13. Over the Top Users and Streams 34 Section 9. COMPANY DIRECTORY 36 Section 10. ACRONYMS 37 Section 11. LINKS TO RELATED RESEARCH 38 11.1. Scope of Study 42 11.2. Sources and Methodology 42 11.3. Notes 42 Tables * 表の部分売りが可能です。データリソースまでお問合せください。(電話:03-3582-2531、Eメール:info@dri.co.jp) 1 Over the Top Revenue by Geography, World Market, Forecast: 2010 to 20162 North American Market Share by Vendor, North America, 20103 Over the Top Revenue by Geography, World Market, Forecast: 2010 to 20164 Over the Top Revenue by Business Model, World Market, Forecast: 2010 to 20165 Over the Top Revenue by Business Model, World Market, 20106 Over the Top Revenue by Business Model, North America, Forecast: 2010 to 20167 Over the Top Revenue by Business Model, North America, 2010 8 Over the Top Revenue by Business Model, Western Europe, Forecast: 2010 to 20169 Over the Top Revenue by Business Model, Western Europe, 2010 10 Over the Top Revenue by Business Model, Asia-Pacific, Forecast: 2010 to 201611 Over the Top Revenue by Business Model, Asia-Pacific, 2010 12 Over the Top Viewers, World Market, Forecast: 2010 to 201613 Over the Top Videos, World Market, Forecast: 2010 to 201614 Average Revenue Per User (Annually), World Market, Forecast: 2010 to 201615 Average Revenue Per Stream, World Market, Forecast: 2010 to 2016Charts
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OTT Revenues Up to $20 Billion in 2016; Netflix, Hulu, and YouTube Set to Benefit
SCOTTSDALE, Ariz. - May 27, 2011 The number of online video viewers worldwide is expected to eclipse 1.3 billion by 2016, growing from a current 2010 base of just over 780 million. As more consumers look to their broadband connections for content, the Over the Top (OTT) video industry will likewise grow with many companies such as Netflix, Hulu and Apple’s iTunes division aiming to capitalize on this market trend. Consumers are increasingly engaging with a variety of Internet video services. This rapidly growing ecosystem depends on close cooperation between chipset manufacturers, consumer electronics and set-top box providers, content producers, and service providers worldwide. “Content discovery is just one example of the rapidly changing environment, with traditional program guides being supplemented by search and recommendations,” says Jason Blackwell, practice director at ABI Research. Netflix is the current leader in OTT revenues, as it has led consumers to embrace long form broadband video on their TVs with support in nearly every Smart TV platform. iTunes and Hulu each represent about 15% of the current Over the Top market. “Over time, more viewing of YouTube and historically Internet-based platforms will shift to the living room, opening up significant advertising revenues. This trend will be accelerated based on YouTube’s recently announced increase in VOD content,” notes senior analyst Sam Rosen. ABI Research’s “Over the Top (OTT) and Through the Middle (TTM) Video” and “Broadband Video to Connected CE and Mobile Devices” studies provide insight into the rapidly changing world of video services moving to the Internet. The OTT report outlines strategies for video operators in today’s N-screen and multi-source video world; it provides OTT revenues in North America, Western Europe and Worldwide segmented by various business models. The Broadband Video report considers the spread of online video viewers/videos and the impact of devices beyond the computer screen (connected CE and mobile). It provides the number of online video viewers, as well as the number of videos viewed by length, segmented by region, as well as penetration rates for consumer electronic (CE) connected TV platforms and mobile devices. Both reports are included in the firm’s Broadband Research Service, while the OTT report is also part of the TV and Video Research Service. あなたが最近チェックしたレポート一覧お問い合せは、お電話・メール・WEBから承ります。お見積もりの作成もお気軽にご相談ください。 |
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現在のメディアは、個人化や即座に満足を得られること、幅広さによって支えられている。消費者は、音声やビデオの配信に適切な帯域幅を提供できる高機能のモバイルプラットフォームやインターネットの適用範囲の拡大によって、どこでもなんでも視聴できることが当たり前になりつつある。30歳以下の消費者や新興市場では、コンテンツによる友人たちとのソーシャル活動や相互機能によって促進されている。OTTコンテンツプロバイダは、ウェブの顧客に限定し、モバイル機器、タブレット、テレビなどの新しいデバイスに急速に転換している。この調査レポートは、放送、ケーブル、衛星、通信業者のビデオサービスプロバイダなどのサービスプロバイダの戦略を調査し、主要製品について述べている。重要でユニークなOTTサービス、ハイブリッド(従来型とインターネット提供)のビデオサービス、OTTコンテンツへのオペレータのユニークな対応などの、世界のOTTビデオサービスについて説明している。北米、西欧、アジア太平洋などの世界のOTTビデオサービス市場を調査し、加入者ごとの収益、PPV/レンタル、購入、広告主支援のコンテンツによるOTTビデオ収入などに区分している。