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オフデッキのLBS:キャリア以外の位置情報アプリケーションとコンテンツ

Off-Deck LBS
Carrier Independent Location Applications and Content

　

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ABI リサーチ 2009年10月お問い合わせください 5138
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位置情報プラットフォーム 無料メルマガ

長い期間、LBS市場はキャリヤによってほとんど制御されてきたが、新世代のオフデッキのLBSプラットフォームが、市場の競争レベルや適用アプリケーションに変革を促し、利用者数を格段に増加させつつある。Nokia、Google、TomTomなどの既存企業も、小規模の新興企業も、LBSサービスを提供する新しいスマートフォンアプリケーションの市場を受け入れている。オフデッキのLBSは、クラウドリソースの位置情報コンテンツや広告料金によるビジネスモデル、いくつかのポジショニング技術、クチコミマーケティング(バイラルマーケティング)をベースとした新しいパラダイムを採用している。
この調査レポートは、このようなLBS技術の環境を査定し、主要なプラットフォームと関連企業、市場促進要因と阻害要因、価格モデルと適用技術などの詳細な情報を記載している。アプリケーション毎、プラットフォーム毎、地域毎の事業化や収益予測も記載している。

With much of the LBS-market long having been controlled by carriers, a new generation of off-deck LBS platforms is revolutionizing this market in terms of the level of competition, available applications and most importantly a much wider user base. Both established players as Nokia, Google and TomTom and small start-ups are embracing the new smartphone application market places as a channel for their services. Off-deck LBS adopts new paradigms based on crowd sourced location content, advertising-funded business models, alternative positioning technologies, and viral marketing techniques.

The off-deck LBS study clearly defines this LBS environment and provides detailed descriptions of the main platforms and players, drivers and barriers, pricing models and relevant technologies. Detailed activation and revenue forecasts per application type, platform and regions are also included.

What Questions Does This Report Answer?

  • Who are the main off-deck LBS players?
  • Which are the main off-deck LBS platforms?
  • What is driving the uptake of off-deck LBS applications?
  • Which barriers are slowing the off-deck LBS market?
  • Which pricing methods and business models are adopted by off-deck LBS vendors?
  • What are the key technologiesd required for off-deck LBS?
  • What are the most popular off-deck LBS applciation categories?
  • What growth rates can be expected in the off-deck LBS market?
  • Which region is leading the off-deck LBS revolution?

Who Needs This Report?

  • LBS application developers
  • Handset vendors
  • Location content providers
  • Carriers
  • Alternative positioning providers


目次

Executive Summary: Top-Line Forecast
Executive Summary: Drivers
Executive Summary: Barriers
Executive Summary: Market Share
Executive Summary: Summary and Strategic Recommendations
CHARTS:

Section 1.
Executive Summary


1.1. Market Dynamics
1.2. Barriers and Drivers
1.3. Forecasts
1.4. Conclusions

Section 2.
Recommendations


2.1. Recommendations for Off-Deck LBS Developers
2.2. Recommendations for Off-deck LBS Platform Providers
2.3. Recommendations for Handset Manufacturers
2.4. Recommendations for Carriers

Section 3.
Definitions, Classifications, and Characteristics


3.1. Off-Deck versus On-Deck LBS Applications
3.1.1. Off-Deck Location Content
3.1.2. On-board versus Off-board LBS
3.1.3. Native versus Run-time LBS Applications
3.1.4. Smartphones versus Feature Phones
3.1.5. One-off versus Recurring Fees
3.1.6. Licensed versus Crowd-Sourced Content
3.1.7. Regional versus Global Reach
3.1.8. Small versus Large LBS Developers
3.1.9. Network-based versus Alternative-Positioning Technologies
3.1.10. Consumer versus Enterprise
3.2. Off-Deck Application Categories
3.2.1. Community
3.2.2. Enterprise
3.2.3. Infotainment
3.2.4. Navigation and Mapping
3.2.5. Gaming and Recreation
3.2.6. People Tracking

Section 4.
Off-Deck LBS Technology Components


4.1. GPS chipsets and GPS smartphones
4.2. A-GPS and SUPL
4.3. Alternative-Positioning Technologies
4.3.1. Wi-Fi
4.3.2. Cell-ID
4.3.3. Others
4.4. Crowd-Sourced Content
4.5. LBS Platforms
4.6. Development Environments
4.6.1. Cross-platform Development
4.6.2. Web-based LBS Development

Section 5.
Off-Deck LBS Players and Platforms


5.1. Main Off-deck LBS Players
5.1.1. Google
5.1.2. Nokia
5.1.3. Garmin
5.1.4. TomTom
5.2. Off-Deck LBS Platforms and Stores
5.2.1. iPhone App Store
5.2.2. BlackBerry App World
5.2.3. Android
5.2.4. Palm
5.2.5. Nokia-Ovi
5.2.6. Samsung
5.2.7. Windows Mobile
5.2.8. Independent LBS Stores
5.3. Main Off-Deck LBS Software Vendors and Solutions
5.3.1. Navigation and Mapping
5.3.2. Community
5.3.3. Infotainment
5.3.4. Gaming and Recreation
5.3.5. Enterprise
5.3.6. People Tracking

Section 6.
Marketing, Pricing, and Channel Strategies


6.1. Pricing Strategies
6.1.1. Fremium Pricing Model
6.1.2. One-off versus Recurring Fees
6.1.3. Free Ad-funded Pricing
6.1.4. Free Subsidized Pricing
6.2. Off-Deck Application Stores
6.2.1. Mobile Operating System Application Stores
6.2.2. Handset Vendor Application Stores
6.2.3. Independent Application Stores
6.3. Pre-installed Off-Deck LBS Applications
6.4. Direct Marketing
6.5. Viral Marketing

Section 7.
Drivers and Barriers


7.1. Drivers
7.1.1. Free Applications
7.1.2. One-off Fees
7.1.3. Popularity of Smartphones and their Application Stores
7.1.4. Handset Vendor Loyalty Objectives
7.1.5. Availability of Alternative-Positioning Technologies and Crowd-Sourced Content
7.1.6. A-GPS/SUPL
7.1.7. Simplified LBS Development Environments
7.2. Barriers
7.2.1. GPS performance
7.2.2. Privacy
7.2.3. Network Quality and Latency
7.2.4. GPS and Wi-Fi Capability Blocked by Carriers
7.2.5. Limited Access to Non-smartphones
7.2.6. Off-deck LBS Platform Limitations
7.2.7. Mobile and LBS Ecosystem Fragmentation
7.2.8. Uncertain Business Models

Section 8.
Market Forecasts


8.1. Definitions, Methodology, and Assumptions
8.1.1. Definitions
8.1.2. Step-by-step Forecast Methodology
8.1.3. Assumptions
8.2. North America
8.3. Europe
8.4. Asia-Pacific
8.5. Rest of the World

Section 9.
Company Directory

Section 10.
Acronyms
Scope of Study
Sources and Methodology
Notes



Tables

  • Off-deck versus On-deck Comparison, World Market, Forecast: 2009
  • Off-Deck LBS Activations by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck versus On-Deck Comparison, World Market, Forecast: 2009
  • Off-Deck LBS Activations by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Rest of the World, Forecast: 2008 to 2014

Charts

  • Off-Deck LBS Activations by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Rest of the World, Forecast: 2008 to 2014

 

　

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プレスリリース

Global Off-Deck LBS Application Activations to Exceed 260 Million in 2010

LONDON - November 24, 2009
The surging popularity enjoyed by affordable off-deck LBS applications is creating new momentum, a more open environment, and increased competition in a location industry that has long been dominated by carriers offering expensive subscription-based on-deck services. ABI Research expects off-deck LBS application downloads to increase to more than 260 million in 2010 and to reach almost two billion by 2014.

“The main drivers of this off-deck LBS revolution are the sudden rise in popularity of a new generation of touch-screen GPS-enabled smartphones, combined with a wide range of application stores launched by handset and mobile operating system vendors,” says ABI Research practice director Dominique Bonte. “While Apple has set the stage with the iPhone/iTunes platform, it is now being copied by Google (Android), RIM, Nokia (Symbian), and Microsoft (Windows Mobile), allowing smaller LBS developers to compete with traditional off-deck LBS players such as Telenav, Networks in Motion, and Loopt. This competition results from a lower cost structure based on crowd-sourced location content, advertising-funded business models, alternative positioning technologies, and viral marketing techniques.”

However, the nascent off-deck LBS environment is already threatened by looming fragmentation both within and between platforms, and by increasing uncertainty surrounding viable business models, with the ubiquitous freemium and ad-funded approaches illustrating end users’ limited willingness to pay. Google’s recent announcement offering free turn-by-turn navigation on Android phones has cast further doubt on the prospects for monetizing off-deck LBS, while at the same time undermining the valuation of established hardware players such as Garmin and TomTom, despite both companies recently having launched handset-based products.

While stand-alone off-deck LBS applications will continue to flourish in the coming years, in the longer term they will be gradually replaced by embedded location services such as geo-enabled browsers, location-aware messaging, micro-blogging and other mobile services: these integrated solutions will offer a superior user experience to the average consumer, compared with downloading and managing a portfolio of separate applications.

ABI Research’s new “Off-Deck LBS” study examines the drivers behind this fast-growing segment. It includes descriptions of off-deck LBS pricing, business models, and value chains technologies, players, and activation and revenue forecasts per region, LBS application category and smartphone platform. This report is part of the Location Based Services Research Service.

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