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近距離無線(NFC)によるモバイル決済は、先行する米国、ヨーロッパ、アジアによって、2012年にはトライアル・プログラムの段階を上回るかもしれない。主流になりつつあるNFCのモバイル決済には、課題がある。それはいつ起こるのか？ また、どの企業が、どのビジネスモデルが成功するのだろうか。この調査レポートは、NFCによるモバイル決済の成功する可能性のあるビジネスモデルを査定し、エコシステムにある主要な企業を分析し、主要国と地域毎の消費者の採用とNFCによる決済の予測を提供している。

Mobile payments enabled by NFC may become more than trial programs in 2012 with initiatives in the U.S., Europe and Asia moving forward. There are challenges to NFC mobile payments becoming mainstream. When will this take place and which players and business models will succeed? This report examines business models with the potential to succeed, analyzes the key players in the ecosystem and provides forecasts for consumer adoption and payments made via NFC by region as well as key countries.

What Questions Does This Report Answer?

• When will NFC mobile payments reach the mass market tipping point in each region?
• How much will consumers use NFC mobile payments through 2016?
• What business models will succeed?
• What companies will most benefit from NFC mobile payments?
• How will merchants incorporate NFC mobile payments into their retail experience?

Who Needs This Report?

• Retailers
• Payment Providers
• OEMs
• MNOs
• Semi-conductor makers
• Banks
• Mobile OS players
• Investment banks

目次

MNOs Need Partnerships and NFC Handsets or Will Miss Out on $100 Billion Mobile Payments Opportunity

NEW YORK - September 30, 2011
Despite the analysis from other analyst companies that resign NFC payments to a hype-driven phenomenon, ABI Research predicts that these payments will soon become not only a reality, but also a mass market-adopted behavior in the United States and Western Europe in 2016.

“Despite the lack of definitive announcements to date, MNOs and OEMs will flood some markets with NFC payment-ready smartphones in 2012 and 2013. That, along with momentum from Google Wallet and several other MNO-led initiatives, like Cityzi in France, ISIS in the US, and the yet unnamed MNO JV in the UK, builds the installed base of NFC mobile payment users to more than 16% of mobile subscribers in the U.S. and Western Europe by late 2014,” says Mark Beccue, senior analyst, mobile money.

Total dollars spent worldwide using NFC will surpass $100 billion in 2016, a relatively small amount compared to the tens of trillions of overall annual consumer spending. “$100 billion is a healthy amount for an emerging payment initiative,” says Beccue, “especially when you consider it will have existed for less than four years in 2016.”

Business models, not technology, continue to bog down the near-term progress of NFC mobile payments, but perhaps those days are coming to a close. “With these new business models, the opportunities are too good to pass up. MNOs, OEMs, and Google are tinkering with multiple business and partnership models and will most likely use a combination of one or more. This approach will help move the business forward,” says Beccue.

ABI Research’s new report, “NFC Mobile Payments,” forecasts the installed base of NFC handsets, active NFC mobile payment users, and NFC mobile payments by region and selected countries. The report also presents details of evolving consumer behavior and use cases for NFC mobile payments.

The report is part of ABI Research’s Mobile Money research service.