Subscriber Data Management / ABI リサーチ

モバイル加入者のデータ管理:収益とロイヤリティを促進するネットワーク、分析、課金、レイティングシステム

Subscriber Data Management
Driving Revenues and Loyalty with Networks, Analytics, Billing, and Rating Systems

目次
プレスリリース
印刷

出版社	出版日	価格	ページ数	図表数
ABI リサーチ	2009年6月	お問い合わせください	51	16

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モバイルサービス

無料メルマガ

米国の調査会社ABIリサーチの調査レポート「モバイルサービスのパーソナライゼーション」によれば、モバイルサービス顧客に向けたパーソナライゼーションサービスは、間もなくモバイル事業者にとって大きな収益源となるだろう。2008年、MNOがサービスのカスタマイズで得た収益は8億600万ドルだったが、2011年末には事業者の年間収益はおよそ29億ドルになるだろう。

Challenged to find growth, protect their customer bases and compete against swift Internet companies, MNOs are exploring ways to leverage their assets, primarily subscriber information, to create highly personalized mobile services.

In this study, ABI Research outlines the key elements MNOs must utilize to develop successful personalized services. The report describes ways to navigate the barriers that can obstruct services; it identifies the services that are and will be successful today and in the future, and includes profiles and critiques of 23 vendors which provide solutions for personalized services. Forecasts include MNO service revenue from personalized services, personalized services subscribers, and vendor revenue from the sale of service personalization equipment, software and services.

What Questions Does This Report Answer?

What are the key elements MNOs must leverage to develop personalized services?
What are the key years for expansive growth in personalized services?
What are the ramifications for MNOs that choose not to develop personalized services?
What must MNOs do to develop the right personalized services quickly and efficiently?
What must vendors do to successfully sell into MNOs?
What personalized services are being offered successfully today and who is offering them?
What will be the most successful personalized services?
Who are the vendors and what are the strengths and weaknesses of their offerings?

Who Needs This Report?

Business intelligence solutions providers
Handset manufacturers
IMS vendors
Location and presence enablers
Messaging gateway vendors
MNOs
Mobile advertisers
Mobile advertising solutions providers
Mobile analytics solutions providers
Mobile Internet enablers
Real-time charging and rating solutions providers
Subscriber data management solutions providers

Personalized Services Revenue, Total Market, Forecast by Service Type: 2008 to 2014 ($ Millions/ (%)
Personalized Services Revenue, Total Market, Forecast by Region: 2008 to 2014 ($ Millions)
Personalized Services Revenue, Voice Services, World Market, Forecast by Region 2008 to 2014 ($ Millions)
Personalized Services Revenue, Messaging, World Market, Forecast by Region: 2008 to 2014 ($ Millions)
Personalized Services Revenue, Mobile Internet, World Market, Forecast by Region 2008 to 2014 ($ Millions)
Personalized Services Subscribers, World Market, Forecast by Region 2008 to 2014 (Millions)
Personalized Services Subscriber Penetration, World Market, Forecast by Region 2008 to 2014 (Millions)
Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market, Forecast by Segment 2008 to 2014 (Millions)
Personalized Services Revenue, Total Market, Forecast by Service Type 2008 to 2014
Personalized Services Revenue, World Market, Forecast by Region 2008 to 2014
Personalized Services Revenue, Voice Services, Total Market, Forecast by Segment 2008 to 2014
Personalized Services Revenue, Messaging, World Market, Forecast by Region 2008 to 2014
Personalized Service Revenue, Mobile Internet, World Market, Forecast by Region 2008 to 2014
Personalized Services Subscribers, World Market, Forecast by Region 2008 to 2014
Personalized Services Subscriber Penetration, World Market, Forecast by Region 2008 to 2014
Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market, Forecast by Segment 2008 to 2014

Charts

Personalized Services Revenue, Total Market by Service Type, 2009
Personalized Services Revenue, Total Market by Service Type, 2014
Personalized Service Subscribers, By Region, 2008-2014
Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market by Segment, 2008
Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market by Segment, 2014
Personalized Services Revenue, Total Market, Forecast by Service Type: 2008 to 2014
Personalized Services Revenue, Total Market by Service Type, 2009
Personalized Services Revenue, Total Market by Service Type, 2014
Personalized Service Subscribers, By Region, 2008-2014
Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market by Segment, 2008
Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market by Segment, 2014

Figures

IMS Overview
IMS-Enabled Architecture
IMS Charging Architecture

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同社・類似レポート一覧

プレスリリース

Subscriber Data Management Will Generate Revenue of $17 Billion in 2014

NEW YORK - December 16, 2009
Subscriber Data Management (SDM) will prove key to growth for mobile network operators, fueling more than $17 billion in personalized service revenue for MNOs in 2014, according to ABI Research.

“Mobile operators are developing ever-expanding suites of customizable services for their customers,” says senior analyst Mark Beccue, “but a critical key to monetizing them will be understanding their subscribers down to the individual level — calling patterns, billing history, data usage, location, and availability.”

To do this, MNOs will have to aggregate their vast arrays of subscriber data, which typically reside in a wide range of separate databases. SDM solutions, which accomplish subscriber profiling by allowing MNOS to read and write to the data, are available today. These solutions come in two basic forms — solutions that federate data, pulling it from separate databases, and solutions that centralize data, creating central databases and eliminating siloed ones.

The benefits of implementing SDM solutions include speed to market — deployment of subscriber database management solutions enable MNOs to launch new services much more rapidly – and greater competitiveness compared to service providers who do not offer personalized services, and to Internet companies.

However, adds Beccue, “Many of these personalized services depend on carriers’ migration to IMS infrastructure, which will form a controlling piece, allowing centralization of subscriber information in one place.”

ABI Research’s “Subscriber Data Management” study describes ways to navigate the barriers that can obstruct personalized services; it identifies the services that are and will be successful today and in the future, and includes profiles and critiques of 23 vendors that provide solutions. Forecasts include MNO service revenue from personalized services, personalized services subscribers, and vendor revenue from the sale of service personalization equipment, software and services.

This report is part of The Mobile Consumer Research Service, which also includes other Research Reports, Research Briefs, Market Data, ABI Insights, an ABI Vendor Matrix, and analyst inquiry support.

(日本語訳)

モバイル事業者の2011年のパーソナライゼーションサービスによる収益は29億ドル

米国ニューヨーク、2009年4月22日
米国の調査会社ABIリサーチの調査レポート「モバイルサービスのパーソナライゼーション」によれば、モバイルサービス顧客に向けたパーソナライゼーションサービスは、間もなくモバイル事業者にとって大きな収益源となるだろう。2008年、MNOがサービスのカスタマイズで得た収益は8億600万ドルだったが、2011年末には事業者の年間収益はおよそ29億ドルになるだろう。

携帯電話のパーソナライゼーションサービスは、リアルタイム課金と加入者のプロファイリングツールによって可能となったが、ビジネスケースは事業者と消費者の双方の需要によって成り立っている。「競合企業の加入者を奪うか、既存の加入者のARPUを増やすかしか、MNOの成長の途はない」とシニアアナリストのMark Beccue氏は言う。

パーソナライゼーションによる課金を促進しているアプリケーションは何だろうか。パーソナライゼーションサービスの最初の市場は特別驚くようなものではない。それは、マルチメディアコンテンツとモバイルインターネットサービスのリアルタイム課金である。世界の携帯電話利用者の大多数が、サービス料金を後払いしている。これまでは、キャリアが後払いの顧客に、音楽や画像のダウンロード等の音声、テキスト以外のサービスに課金することは難しかった。様々なサービスにリアルタイム課金を行う機能が充実してきたため、顧客は前払いのアカウントを追加したり、クレジットカードを使うことでサービスを利用したりすることが可能になった。

「後払いの加入者と同様に、前払い顧客もマルチメディアコンテンツを購入したいと考えているのだから、利益をあげるのは簡単だ。このビジネスチャンスは大きいだろう」とBeccue氏は言う。

パーソナライゼーションサービスの最大のビジネスチャンスは、「従量制のブロードバンド」だろう。これは、アドホックでネットにアクセスしたり、加入者のサービスプランに組み込むアクセス時間を延長したりできる技術である。

この他のパーソナライゼーションサービスとして、ウェブ閲覧のカスタマイズ、ペアレンタルコントロール、ユーザーが特定のメッセージを遮断して自動転送機能を設定するか、個人のSMSを設定できるテキストメッセージの高度管理機能などがあげられる。

調査レポート「モバイルサービスのパーソナライゼーション」は、パーソナライゼーションサービスを上手く発展させるために、MNOが活用すべき主な事柄を概説している。現在および今後成功するサービスを特定・予測し、パーソナライゼーションサービスのソリューションを提供するプロバイダ23社をプロファイル・査定している。この調査レポートは、「モバイルコンシューマ年間リサーチサービス」の一環である。

(原文)

Getting Personal: Mobile Operators to See $2.9 Billion from Individualized Services in 2011

NEW YORK - April 22, 2009
Personalized services for mobile customers are on the brink of providing a rich new revenue stream for mobile operators, according to a new ABI Research study. Last year service customization returned only about $806 million to MNOs, but by the end of 2011 it will deliver about $2.9 billion in annual operator revenue. This market will continue to grow strongly in the following years.

Personalized mobile phone services are made possible by the technical evolution of real-time charging and subscriber profiling tools. But the business case is made by operator and customer demand. According to senior analyst Mark Beccue, “To grow, MNOs must take away subscribers from competitors or find ways to increase the ARPU of the subscribers they have.”

What applications are leading the personalization charge? One of the first areas of personalization isn’t particularly dramatic: it’s real-time charging for multimedia content and mobile Internet services. The majority of mobile phone users worldwide pre-pay for their service. Previously, it was difficult for carriers to charge such customers for non-voice, non-text purchases such as music and video downloads. With an increasing introduction of real-time charging capabilities for these services, customers can do it by topping up their prepaid accounts or using a credit card.

“Prepaid customers are the low-hanging fruit,” says Beccue. “They want to buy multimedia content just as much as post-paid subscribers. It’s a huge opportunity.”

Perhaps the greatest growth opportunity for personalized services comes from “metered broadband”: the ability to access the Internet on an ad hoc basis, or to extend in real time the access bundled in a subscriber’s plan.

Other personalized services include customized Web browsing, parental controls, and enhanced control of text messaging which will enable users to block certain numbers, set some automated forwarding rules, and otherwise configure their SMS.

The new report, “Service Personalization” outlines the key elements MNOs must utilize to develop successful personalized services. It identifies and forecasts the services that are and will be successful today and in the future, and includes profiles and critiques of 23 vendors which provide solutions for personalized services. It forms part of the firm’s Mobile Consumer Research Service.