モバイルコマース:モバイルオンラインショッピングとモバイル支払いMobile Commerce
目次
In ABI Research's view, mobile commerce is defined as the use of a mobile phone to purchase services, or physical or digital goods. This study focuses on two emerging developments in mobile commerce: mobile online shopping and mobile payments for virtual goods. The report includes global forecasts for e-commerce, mobile online shopping (viewed as a subset of e-commerce), virtual goods, and mobile payments for virtual goods. What Questions Does This Report Answer?
Who Needs This Report?
Table of ContentsSection 1. 1.1. Market Opportunity Overview 1.2. Market Drivers, Mobile Online Shopping 1.2.1. Demand Drivers 1.2.2. Supply Drivers 1.3. Market Barriers, Mobile Online Shopping 1.3.1. Demand Barriers 1.3.2. Supply Barriers 1.4. Market Drivers, Mobile Payments for Virtual Goods 1.4.1. Demand Drivers 1.4.2. Supply Drivers 1.5. Market Barriers, Mobile Payments for Virtual Goods 1.5.1. Demand Barriers 1.5.2. Supply Barriers 1.6. Forecasts 1.6.1. Mobile Online Shopping 1.6.2. Virtual Goods 1.6.3. Mobile Payments for Virtual Goods Section 2. Conclusions and Recommendations 2.1. Mobile Online Shopping 2.1.1. Conclusions 2.1.2. Recommendations 2.2. Virtual Goods 2.2.1. Conclusions 2.3. Mobile Payments for Virtual Goods 2.3.1. Conclusions 2.3.2. Recommendations Section 3. Market Issues 3.1. Market Overview 3.1.1. Definitions 3.1.2. Scope of Report 3.2. Consumer Perceptions 3.3. Mobile Online Shopping 3.3.1. eBay 3.3.2. Amazon.com 3.3.3. State of the Industry and Future Trends 3.3.4. Key Players 3.4. Mobile Payments 3.4.1. As a Payment Option for Online Shopping 3.4.2. Virtual Goods 3.4.3. Gift/Loyalty Cards Section 4. Market Forecasts 4.1. Forecast Methodology 4.1.1. E-Commerce Revenue 4.1.2. Merchant Revenue Generated by Mobile Online Shopping 4.1.3. Mobile Online Shopping Revenue Forecasts 4.1.4. Mobile Online Shopping Revenue as a Percentage of E-Commerce Revenue 4.1.5. Virtual Goods Revenue 4.1.6. Mobile Payments for Virtual Goods 4.1.7. Mobile Payments for Virtual Goods 4.1.8. Mobile Payments for Virtual Goods as a Percentage of Virtual Goods Revenue 4.2. Market Forecasts 4.2.1. E-Commerce Revenue 4.2.2. Merchant Revenue Generated by Mobile Online Shopping 4.2.3. Mobile Online Shopping ARPU 4.2.4. Mobile Online Shopping Revenue as a Percentage of E-Commerce Revenue 4.2.5. Virtual Goods Revenue 4.2.6. Mobile Payments for Virtual Goods 4.2.7. Mobile Payments for Virtual Goods ARPU 4.2.8. Mobile Payments as a Percentage of Virtual Goods Revenue Section 5. Company Directory Section 6. Acronyms Scope of Study Sources and Methodology Notes Tables
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