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メディアタブレット:アップル、アコス、デル、モトローラ、RIM、サムスン電子、ビューソニックMedia Tablets
目次
A new category of ultra-mobile computing devices is starting to gain awareness and appeal to the mass market. The media tablet, which began to gain traction in 2010, will come into its own in 2011 and beyond. While laptops are focused on productivity, and mobile phones are still primarily about communication, the main focus of media tablets is entertainment. This study defines the product category, discusses market drivers and inhibitors, and provides information about distribution channels, go-to-market strategies, product pricing, and availability. The report also presents information about device features, capabilities, and use cases, and provides forecasts of media tablet shipments and price bands. What Questions Does This Report Answer?
Who Needs This Report?
Table of ContentsTop Line Forecast Drivers Inhibitors Market Share Summary and Strategic Recommendations Section 1. EXECUTIVE SUMMARY 1.1. Overview 1.2. Market Drivers 1.3. Market Inhibitors 1.4. Key Findings and Strategic Recommendations 1.5. Top-Line Forecast Section 2. MARKET ISSUES 2.1. Definitions 2.2. Device Segmentation 2.3. Distribution and Sales Channels 2.4. Operator Interest and Early Media Tablet Dissatisfaction 2.5. Go-to-Market Strategies 2.6. Average Sales Price 2.7. Market Drivers 2.8. Market Inhibitors 2.9. Use Cases 2.10. Segments 2.11. Consumer Awareness and Adoption of Media Tablets 2.12. Consumer versus Business Use Section 3. TECHNOLOGY ISSUES 3.1. Features/Functionality 3.2. Display Size / Resolution 3.3. Connectivity Options 3.4. Operating Systems 3.5. Processors Section 4. KEY INDUSTRY PLAYERS 4.1. Apple Inc. 4.2. Archos 4.3. Dell Computers, Inc. 4.4. Hewlett-Packard (HP) 4.5. LG Electronics Inc. 4.6. Motorola Mobility Inc. 4.7. Research in Motion Ltd (RIM) 4.8. Samsung Electronics Co Ltd 4.9. ViewSonic Section 5. MARKET FORECASTS 5.1. Methodology 5.2. General Methodology 5.3. Regional Definitions 5.4. Asia-Pacific 5.5. North America 5.6. Latin America 5.7. Western Europe 5.8. Eastern Europe 5.9. Middle East and Africa 5.10. Assumptions 5.11. Market Segment Forecasts 5.12. Media Tablet Shipment Scenarios 5.13. Media Tablet Unit Shipments by Region 5.14. Media Tablet Shipments by Country, North America 5.15. WWAN-enabled Media Tablet Shipments by Country, North America 5.16. Media Tablet End-User Device Revenues by Region Section 6. COMPANY DIRECTORY Section 7. ACRONYMS 7.1. Scope of Study 7.2. Sources and Methodology 7.3. Notes Tables * 表の部分売りが可能です。データリソースまでお問合せください。(電話:03-3582-2531、Eメール:info@dri.co.jp) 1 Media Tablet Shipments by Region, World Market, Forecast: 2009 to 20162 Media Tablet Shipments Scenarios, World Market, Forecast: 2011 to 20163 Annual Media Tablet Shipments by Purchasing Entity, World Market, Forecast: 2009 to 20164 Media Tablet Shipments by Platform, World Market, Forecast: 2009 to 20165 Media Tablet Shipments by OS, World Market, Forecast: 2009 to 20166 Media Tablet Shipments with Wireless WAN, World Market, Forecast: 2009 to 20167 Media Tablet Shipments by WWAN Air Interface, World Market, Forecast: 2009 to 20168 Media Tablet Shipments by Connectivity (WLAN, WPAN, GPS), World Market, Forecast: 2009 to 20169 Media Tablet Shipments by Connectivity (Keyboard, Keypad), World Market, Forecast: 2009 to 201610 Media Tablet Shipments by Form Factor, Screen Size, World Market, Forecast: 2009 to 201611 Media Tablet Shipments by Form Factor, Display Resolution, World Market, Forecast: 2009 to 201612 Media Tablet Distribution Channels, World Market, Forecast: 2009 to 201613 End-User ASP Trend for Media Tablets, World Market, Forecast: 2009 to 201614 Media Tablet End-User Price Band Mix, World Market, Forecast: 2009 to 201615 Media Tablet Revenue by Region, World Market, Forecast: 2009 to 201616 Media Tablet Revenue by Platform, World Market, Forecast: 2009 to 201617 Media Tablet Revenue by OS (based on ASP; not vendor-specific), World Market, Forecast: 2009 to 201618 Media Tablet Revenue by WWAN Air Interface, World Market, Forecast: 2009 to 201619 Media Tablet Revenues by Connectivity (WLAN, WPAN, GPS), World Market, Forecast: 2009 to 201620 Media Tablet Revenue by Distribution Channel, World Market, Forecast: 2009 to 201621 Media Tablet Shipments by Country, North America, Forecast: 2009 to 201622 WWAN-enabled Tablets by Country, North America, Forecast: 2009 to 201623 Apple iPad Shipment Scenarios, World Market, Shipments: 2010 to 201124 Media Tablet Vendor Share, World Market, Shipments: 2009 to 2010Charts
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同社・類似レポート一覧プレスリリース
Android Takes 20% Media Tablet Market Share from iPad in Last 12 Months
NEW YORK - August 11, 2011 Worldwide annual media tablet shipments are expected to top 120 million units in 2015. While not quite as strong as traditional PC or smartphone annual sales, media tablets are emerging from the shadow of non-handset mobile devices and rapidly coming into their own. Android media tablets have collectively taken 20% market share away from the iPad in the last 12 months. However, no single vendor using Android (or any other OS) has been able to mount a significant challenge against it. ABI Research mobile devices group director Jeff Orr comments, “Many vendors have introduced media tablets, but none are separating themselves from the pack to pose a serious threat to Apple. In fact, most have introduced products at prices higher than similarly-configured iPads. Apple, never a company to be waiting for others, has introduced its second-generation iPad media tablet while keeping product pricing unchanged.” Fragmentation within operating system software is hindering growth of this device category. Application developers must choose an initial software platform and may delay starting development if the market potential is not significant. Google’s Android OS has no less than three different software builds deployed across media tablets at the same time. The benefits of open software platform development have yet to be realized for media tablets. “De-featured, low-cost media tablets are being introduced by more than fifty vendors in 2011,” Orr says. “This will certainly help bolster year-over-year growth for the category, but it also creates a negative perception in the minds of the mass consumer audience about the readiness of media tablets to be fully functional within the next several years. Good user experiences and product response are needed to propel this market beyond the ‘early adopter’ stage.” ABI Research’s new “Media Tablets” study defines the product category, discusses market drivers and inhibitors, and provides information about distribution channels, go-to-market strategies, product pricing, and availability. The report also presents information about device features, capabilities, and use cases, and provides forecasts of media tablet shipments and price bands. It is part of the firm’s Tablets, Netbooks, and Mobile CE Research Service. あなたが最近チェックしたレポート一覧お問い合せは、お電話・メール・WEBから承ります。お見積もりの作成もお気軽にご相談ください。 |
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