インドのモバイルデバイス市場:Micromax、Spice Mobile、G'Five、Karbonn、Maxx、ノキア、サムソン、RIM、ソニーエリクソンIndian Mobile Device Market
サマリー
The Indian mobile handset market has witnessed a huge shift in dynamics with tier one vendors such as Nokia, Samsung, Sony Ericsson, Motorola, and LG losing a significant amount of market share to the smaller local players like Micromax Mobile, G’Five International Limited, Spice Global, Karbonn, Maxx Mobile, Lava International Limited, and Zen Corporation. These vendors benefited from their feature-rich, localized product offerings at much lower price points and the opportunities created by unprecedented growth in the Indian mobile market in the past few years. This report focuses exclusively on the Indian mobile handset market, which has not only seen staggering growth but also has seen the emergence of indigenous and Chinese players in the Indian market. The report identifies the market drivers for the growth of the handset market in India and provides forecasts for handset shipments, 3G subscriptions, and smartphone market size. This report also identifies the relative distribution of handsets across different handset segments, i.e. ultra-low cost, low cost, feature phone, smartphone, etc. and forecasts future trends. It also includes a short profiling of key local players along with the leading multinational handset manufacturers in the Indian mobile market. What Questions Does This Report Answer?
Who Needs This Report?
目次
Section 1. INDIAN HANDSET MARKET
1.1. Executive Summary
Section 2. MARKET OVERVIEW
2.1. Rural Urban Digital Divide
2.2. Market Growth
2.3. Market Trends
Section 3. MARKET DRIVERS
3.1. Declining ASP
3.2. Replacement Market
3.3. Growing Rural Penetration
3.4. 3G Growth
3.5. Increase in Smartphone Penetration
Section 4. HANDSET VALUE SEGMENTS
4.1. Entry Level Handsets
4.2. Enhanced/Feature Handsets
4.3. Smartphones
4.4. Feature Evolution
Section 5. INTERNATIONAL VERSUS DOMESTIC PLAYERS
5.1. Factors in Favor of Domestic Players
5.2. Key Changes in Government Policies
5.3. The Rise of MediaTek
5.4. Unaddressed Customer Issues
5.5. Targeting the Right Audience
5.6. Price Points
5.7. Aggressive Marketing and Branding
5.8. Time to Market
Section 6. MARKET SHARE ANALYSIS Section 7. COMPANY PROFILING (DOMESTIC)
7.1. Micromax
7.2. Karbonn
7.3. S Mobility (Spice Mobile)
7.4. MAXX Mobile
7.5. G'Five International Limited
7.6. Lava
7.7. Wynncom
Section 8. KEY INTERNATIONAL PLAYERS
8.1. Nokia
8.2. Samsung
8.3. Research In Motion
8.4. Motorola
8.5. LG
8.6. Sony Ericsson (Sony)
8.7. Apple
Section 9. INDIA'S SMARTPHONE MARKET
9.1. 3G Subscribers
9.2. Smartphone Market Forecast
9.3. Smartphone Operating System
9.4. Smartphone Chipsets
Section 10. COMPANY DIRECTORY Section 11. ACRONYMS
11.1. Scope of Study
11.2. Sources and Methodology
11.3. Notes
10 Tables
1
India Handset Shipments, Handset Shipments, Annual Forecast: 2011 to 2017
2
India Handset Shipments by Technology, Handset Shipments by Technology, Annual Forecast: 2011 to 2017
3
India Wireless Subscriber, Wireless Subscriber, Annual Forecast: 2011 to 2017
4
Population, India, Forecast: 2011 to 2017
5
Handset Shipments by Category, India, Forecast: 2011 to 2017
6
Handset ASP by Category, India, Forecast: 2011 to 2017
7
Handset Vendor Market Share (Units), India: 2011
8
3G Subscribers, India, Forecast: 2011 to 2017
9
Smartphone Shipments, India, Forecast: 2011 to 2017
10
List of Handset Vendors, India: 2011
14 Charts
1 Figures
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