米国消費者のデジタルコンテンツの購入、視聴、管理に関する調査 / ABI リサーチ

米国消費者のデジタルコンテンツの購入、視聴、管理に関する調査

How Consumers Buy, Consume, and Manage Digital Content
US Survey Results

出版社	出版日	価格	ページ数	図表数
ABI リサーチ	2010年9月	お問い合わせください	56	107

価格・ご注文について

家電業界は、インターネットの接続などの新しい機能を生み出すことで進化を続け、新しいサービスやビジネスモデルによるビジネスチャンスを拡大している。変化する消費者の期待に応えるべく、発展を続けなければならない。この調査レポートは、この変化を理解するために、過去3年間に行った米国調査会社ABIリサーチの調査による論議を行っている。オンラインメディア消費への関心が高まっており、有料テレビオペレータが加入者数への影響を感じていない間にも、幾つかの指標はすでに競争の可能性を示唆している。従来の有料サービスからの大規模な移行という脅威がまだ始まっていないものの、13％の消費者は有料テレビサービスをやめてOTA放送やオンライメディアにしてもいいと考えているようだ。若い層は年配層よりもずっとデジタルメディアを購入したいと考えている。インターネットからテレビにコンテンツを移動するデバイスとして最も求められているのはコンピュータであるものの、インターネット接続テレビへの関心は非常に高い。

The consumer electronics industry continues to evolve, engendering new features such as Internet connectivity, and expanding the opportunities for new services and business models. End-user engagement in kind must adapt and change to better suit the shifting expectations of consumers. This study discusses several surveys conducted by ABI Research over the course of the past three years in an effort to understand these transitions better.

Interest in and consumption of online media continues to grow in strength and while the pay-TV operators have not seen a material impact on their subscriber bases yet, early indicators suggest there is competition on the horizon. While there does not appear to be any threat of a mass migration away from more traditional pay services, there are certainly consumers who are at the very least willing to entertain the idea of cutting the cord, as it were: 13% of respondents who owned a TV said they would consider cancelling their pay-TV service for an alternative such as OTA broadcasts and online media. While the younger demographics still comprise the groups most likely to consume digital media, there has been a significant growth amongst older consumers as well. The computer remains the most desired device to bring content from the Internet to the TV, but Internet-connected TVs also command strong interest.

What Questions Does This Report Answer?

Which consumer electronic devices are in consumers' households?
What are the penetration rates and types of home networks in US households?
Which devices do consumers connect to their home networks?
How are consumers using and storing content?
How are consumers renting/viewing premium long-form content?
Are consumers interested in dropping pay-TV for OTA and/or broadband or Internet content?

Who Needs This Report?

Consumer electronics manufacturers
Content holders
Service operators
Set-top box manufacturers

Executive Brief: Top-Line Forecast

Executive Brief: Drivers

Executive Brief: Inhibitors

Executive Brief: Summary and Strategic Recommendations

Section 1.
Executive Summary

1.1. Overview of Survey

Section 2.
Forward: Change is All Around, but Some Things Remain the Same

2.1. Media is Evolving

Section 3.
Survey Demographics

3.1. Demographics (Age)

3.2. Demographics (Gender)

3.3. Demographics (Household Size)

3.3.1. Households with Children (2010 Survey)

3.4. Demographics (Occupation, Education, and Household Income)

3.5. Ethnicity

Section 4.
Devices in the Home

4.1. Consumer Electronic Devices

4.2. Computing Devices and Home Networks

4.2.1. Home Networks

Section 5.
Connectivity and Content

5.1. Content and the Consumer

5.1.1. Premium Content

5.1.2. Physical Media (Video)

Section 6.
Acronyms
Table of Contents
Scope of Study
Sources and Methodology
Notes

Table 5-1, Where Respondents Store Digital Photos, US Market, 2010 Survey (n=904)

Table 5-2, Where Respondents Store Digital Music, US Market, 2010 Survey (n=712)

Table 5-3, Where Respondents Store Digital Video, US Market, 2010 Survey (n=454)

Chart 3-1, Respondents' Age, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 3-2, Respondents' Gender, US Market, 2010 Survey (n=1,005)

Chart 3-3, Respondents' Gender, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 3-4, Respondents' Household Size, US Market, 2010 Survey (n=1,005)

Chart 3-5, Respondents' Household Size, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 3-6, Respondents' Households with Children, US Market, 2010 Survey (n=1,005)

Chart 3-7, Respondents' Occupation, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 3-8, Respondents' Education, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 3-9, Respondents' Household Income, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 3-10, Respondents' Ethnicity, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 4-1, Household Consumer Electronics, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 4-2, Number of Windows Desktop PCs in Home, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 4-3, Number of Windows Laptop PCs in Home, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 4-4, Number of Apple Desktop Computers in Home, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 4-5, Number of Apple Laptop Computers in Home, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 4-6, Households with at Least One Desktop Computer, US Market, 2010 Survey (n=1,005)

Chart 4-7, Households with at Least One Laptop Computer, US Market, 2010 Survey (n=1,005)

Chart 4-8, Respondent Households with Home Networks, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 4-9, Respondent Household Network Technology, US Market, 2010 Survey (n=640) 2008 Survey (n=513)

Chart 4-10, Wireless Technology in Respondent Household, US Market, 2010 Survey (n=586) 2008 Survey (n=407)

Chart 5-1, Use PC or Laptop at the Same Time/In the Same Room in Which Respondents Watch TV, US Market, 2010 Survey (n=992) 2008 Survey (n=975)

Chart 5-2, Watch TV and Surf the Internet, Chat or Do Email at the Same Time, US Market, 2010 Survey (n=992) 2008 Survey (n=975)

Chart 5-3, Interest in Watching Video from the Internet or Computer on the TV, US Market, 2010 Survey (n=640) 2008 Survey (n=513)

Chart 5-4, Devices Connected to the Home Network, US Market, 2010 Survey (n=640) 2008 Survey (n=513)

Chart 5-5, Video Game Consoles in the Household and Connectivity, US Market, 2010 Survey (n=1,005 total game ownership and n=640 game console connectivity))

Chart 5-6, How Home Network Used, US Market, 2010 Survey (n=640) 2008 Survey (n=513)

Chart 5-7, Origins of Audio/Video Viewed Over a Home Network, US Market, 2010 Survey (n=282) 2008 Survey (n=82)

Chart 5-8, Using Streaming Music and Video Service Over the Home Network, US Market, 2010 Survey (n=282)

Chart 5-9, Video Content Over Connected Game Consoles, US Market, 2010 Survey (n=233)

Chart 5-10, Preferred Main Device to Navigate and Deliver Internet Content, US Market, 2010 Survey (n=735) 2008 Survey (n=685)

Chart 5-11, How Respondents Have Connected Internet TV, US Market, 2010 Survey (n=238)

Chart 5-12, Reasons for Not Connectig Internet-Ready TV, US Market, 2010 Survey (n=118)

Chart 5-13, Interest and Timeframe for Purchasing an Internet Connected Television, US Market, 2010 Survey (n=439)

Chart 5-14, Reasons for No Interest in Purchasing an Internet-Ready TV, US Market, 2010 Survey (n=156)

Chart 5-15, Types of Digital Content Stored, US Market, 2010 Survey (n=1,005)

Chart 5-16, Willingness to Drop Pay-TV Service, US Market, 2010 Survey (n=989)

Chart 5-17, Where Respondents Viewed Internet Content, US Market, 2010 Survey (n=1,005)

Chart 5-18, How Respondents View Internet Video, US Market, 2010 Survey (n=1,005)

Chart 5-19, Frequency of Viewing Full Lengh Movies or TV Shows from the Internet, US Market, 2010 Survey (n=620)

Chart 5-20, Frequency of Catching Up on TV Shows from the Internet, US Market, 2010 Survey (n=620)

Chart 5-21, Interest in Watching Video on the TV, US Market, 2010 Survey (n=1,005)

Chart 5-22, Frequency of Renting DVDs, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 5-23, Frequency of Renting DVDs, US Market, 2010 Survey (n=1,005)

Chart 5-24, Frequency of Renting Blu-rays, US Market, 2010 Survey (n=1,005)

Chart 5-25, Frequency of Renting Movies from Kiosks, US Market, 2010 Survey (n=813)

Chart 5-26, Frequency of Renting Movies from Retail Outlets, US Market, 2010 Survey (n=813)

Chart 5-27, Frequency of Renting Movies from Public Facilities, US Market, 2010 Survey (n=813)

Chart 5-28, Frequency of Renting Movies from Subscription Service, US Market, 2010 Survey (n=813)

Chart 5-29, Frequency of Renting Movies from Other Source, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 5-30, Frequency of Using VoD Services from TV Provider, US Market, 2010 Survey (n=894)

Chart 5-31, Frequency of Purchasing DVDs, US Market, 2010 Survey (n=1,005) 2008 Survey (n=1,002)

Chart 5-32, Frequency of Purchasing Blu-ray Discs, US Market, 2010 Survey (n=1,005)

Charts
Would you consider cancelling your pay-TV service and only receiving video content from the Internet, over-the-air/terrestrial and/or using video rental services?

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