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モバイル商取引:モバイルオンラインショッピング、ソフトウェアベースの非接触支払いMobile Commerce
サマリー
Mobile commerce is being led by mobile online shopping (consumers using mobile phones to complete a retail purchase transaction). 4Q 2010: a new high-water market for mobile commerce. What Questions Does This Report Answer?
Who Needs This Report?
目次
Executive Brief: Top-Line Forecast
Executive Brief: Drivers
Executive Brief: Inhibitors
Executive Brief: Market Share
Executive Brief: Summary and Strategic Recommendations
Section 1. Executive Summary
1.1. Introduction
1.1.1. Out of Scope
1.2. Market Drivers, Mobile Online Shopping
1.3. Market Barriers, Mobile Online Shopping
1.4. Market Development, Mobile Online Shopping
1.4.1. State of the Industry
1.4.2. Innovation Flourishing
1.4.3. Travel
1.4.4. What are shoppers buying? Analysis of US Mobile Commerce
1.4.5. Who are the biggest US m-commerce merchants?
1.4.6. What are the trends in shopping apps? Analysis of the Apple App Store
1.4.7. Lifestyle Shift
1.5. Market Forecasts, Mobile Online Shopping
1.5.1. United States, Excluding Travel
1.5.2. Europe
1.5.3. Asia
Section 2. Conclusions and Recommendations
2.1. Mobile Online Shopping
2.1.1. Conclusions
2.1.2. Recommendations
Section 3. Market Anatomy
3.1. Market Overview
3.1.1. Definitions
Section 4. Market Development
4.1. Introduction
4.2. Software-based Proximity Payments
4.2.1. Market Drivers
4.2.2. Market Barriers
4.2.3. SBPP Case Studies
4.2.4. Cimbal
4.2.5. FaceCash
4.2.6. BAMpay
4.2.7. TabbedOut
4.2.8. Quantexx
4.3. Mobile Online Shopping
4.3.1. State of the Industry
4.3.1.1. Innovation Flourishing
4.3.2. What are shoppers buying? Analysis of US Mobile Commerce
4.3.2.1. Travel
4.3.2.2. Who are the biggest US mobile commerce merchants?
4.3.3. What are the trends in shopping apps? Analysis of the Apple App Store
4.3.4. Daily Deals, Personal Shoppers
4.3.4.1. Woot
4.3.4.2. Groupon
4.3.4.3. Sccope
4.3.4.4. Tecca (Best Buy)
4.3.4.5. Gilt Groupe
4.3.4.6. Big In Japan/ShopSavvy
4.3.5. Carrier Billing for Physical Goods
4.3.5.1. Danal's Experience
4.3.5.2. SK Telecom's T-Cash
4.3.5.3. BOKU, mopay, and Vodafone
4.3.6. Retailers
4.3.6.1. 1-800-FLOWERS
4.3.6.2. Alibaba Group/Taobao
4.3.6.3. Amazon
4.3.6.4. Baby Phat
4.3.6.5. CVS/Caremark
4.3.6.6. Disney's Toy Hopper
4.3.6.7. eBay
4.3.6.8. IKEA's Augmented Reality
4.3.6.9. JCPenney
4.3.6.10. Major League Baseball
4.3.6.11. Staples
4.3.6.12. Toy Story 3 Hong Kong, Click to Buy (
4.3.7. Enablers/Vendors
4.3.7.1. Demandware
4.3.7.2. Usablenet
4.3.7.3. ATG
4.3.7.4. Digby
4.3.7.5. PayPal
Section 5. Technology Issues
5.1. Applicable Bearer Technologies
5.1.1. SMS
5.1.1.1. Two-way Actionable Alerts
5.1.1.2. Text/App Combinations
5.1.2. Mobile Internet
5.1.2.1. WAP
5.1.2.2. Proxy-based Browsers
5.1.2.3. Full Internet Browsers
5.1.3. Downloadable Mobile Applications
5.1.3.1. Mobile Apps Outlook
Section 6. Market Forecasts
6.1. Forecast Methodology
6.1.1. E-Commerce Sales
6.1.2. Mobile Online Shopping Sales
6.1.3. Mobile Online Shopping Sales as a Percentage of E-Commerce Sales
6.2. Market Forecasts
6.2.1. E-Commerce Sales
6.2.2. Mobile Online Shopping Sales
6.2.2.1. North America
6.2.2.2. United States, Total Including Travel
6.2.2.3. United States, Travel
6.2.2.4. United States, Excluding Travel
6.2.2.5. Europe
6.2.2.6. Asia
6.2.2.7. Latin America and the Middle East & Africa
6.2.3. Mobile Online Shopping Sales as a Percentage of E-Commerce Sales
Section 7. Company Directory Acronyms Table of Contents Scope of Study Sources and Methodology Notes Tables * 表の部分売りが可能です。データリソースまでお問合せください。(電話:03-3582-2531、Eメール:info@dri.co.jp)
1-1
E-Commerce Sales, Excluding Travel, World Market, Forecast: 2008 to 2015
1-2
Mobile Online Shopping Sales, World Market, Forecast: 2008 to 2015
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Mobile Online Shopping Sales as a Percentage of E-Commerce Sales, Excluding Travel, World Market, Forecast: 2008 to 2015
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Mobile Commerce Sales By Category, United States Market Forecast, 2010 to 2015Charts
Figures
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モ バイル商取引の市場は、消費者が携帯電話で買物の手続きを行うことのできるモバイルオンラインショッピングが主導している。2010年の第4四半期には、 市場は新たな水準に達するだろう。この調査レポートは、モバイル形態毎と地域毎と、アパレルや家電、書籍/DVD、旅行、エンターテインメントチケットな どの垂直市場毎の販売額を予測している。最新の消費者の購買行動とモバイル商取引の利用場面も例示している。