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The mobile application market is about to change radically, from suppliers' standpoint and from the consumer access standpoint due to the emergence of widgets, the most compelling of mobile cloud applications. Much has been made of the mobile app phenomenon popularized by Apple’s iconic iPhone. Forecasts involving mobile app stores, app downloads and revenues have been consistently optimistic, with no end in site to the growth of mobile apps. Yet under the sunny surface a different story is taking shape -- a story that features discontent and frustration by large and small app developers and a growing number of consumers alike. Mobile apps as we know them today are really the domain of smartphone users. The rest of the mobile subscriber world has generally had to stand by and watch, since their phones are not powerful or fast enough to handle mobile apps. App developers are becoming increasingly frustrated with the limited reach and growing cost of launching and maintaining mobile apps. Smartphone apps are typically custom built for particular smartphone platforms in advanced programming languages, limiting the available pool of developers and driving up costs. Increasingly, the answer to these problems is coming from the cloud in the form of widgets. Widgets will exponentially expand the market for mobile applications, introducing complex, rich user experiences to a new and much larger mobile consumer audience. What Questions Does This Report Answer?
Who Needs This Report?
Table of Contents Executive Brief: Top-Line Forecast Executive Brief: Drivers Executive Brief: Inhibitors Executive Brief: Market Share Executive Brief: Summary and Strategic Recommendations Section 1. Executive Summary 1.1. Market Opportunity Overview 1.2. Market Drivers 1.2.1. Demand Driver 1.2.2. Supply Drivers 1.3. Barriers 1.3.1. Demand Barriers 1.3.2. Supply Barriers 1.4. Addressable Markets 1.5. Distribution Channels 1.5.1. OEM Stores 1.5.2. MNO Stores 1.5.3. Over the Top 1.6. Standards 1.7. Forecasts 1.7.1. Mobile Widget Downloads: Native versus Widget 1.7.2. Mobile Widget Downloads by Category 1.7.3. Mobile Widget Downloads by Region 1.7.4. Mobile Widget Revenue Section 2. Conclusions and Recommendations 2.1. Conclusions 2.2. Recommendations 2.2.1. For MNOs, OEMs 2.2.2. For Vendors, Application Developers Section 3. Market Issues 3.1. Definitions 3.1.1. Widgets 3.1.2. Native Applications 3.2. Market Opportunity 3.2.1. Widget Advantages 3.2.2. Widget Disadvantages 3.3. Addressable Market 3.3.1. Smartphone users 3.3.2. Feature phone users on 3G networks 3.3.3. Netbooks, Media Tablets, and Connected CE Devices 3.4. Widget Power 3.4.1. HTML 5 and its advantages 3.5. Widgets are good for… 3.6. Widgets are not good for… 3.7. Smartphone Widgets 3.7.1. Middleware Platforms 3.7.2. Platform-specific Widgets 3.7.3. MNO smartphone store -- Vodafone 360 3.8. Feature Phone Widgets 3.8.1. Device versus Network APIs 3.8.2. Platform Providers 3.8.3. OEM Stores 3.8.4. MNO Stores 3.9. Standards Initiatives 3.9.1. Who benefits? 3.9.2. World Wide Web Consortium (W3C) Specifications 3.9.3. Open Mobile Terminal Platform/BONDI Initiative 3.9.4. Joint Innovation Lab 3.9.5. Wholesale Application Community (WAC) 3.9.6. Global System for Mobile Communications Association 3.10. Over the Top Widgets 3.10.1. Widgets in Mobile Marketing 3.10.2. Over the Top Widget Challenges 3.11. Alternative Business Models 3.11.1. Interconnect Model 3.11.2. Inter-partner Model 3.12. Impact and Challenges -- Mobile Infrastructure Capacity/Traffic 3.12.1. Effects of Mobile Data Usage on Networks 3.12.2. Backhaul 3.12.3. 3G/4G Coverage/Intermittent Connectivity Section 4. Apps for Cellular connected devices 4.1. Overview and Opportunity 4.2. Why Apps? 4.2.1. Barriers 4.2.2. Questions 4.2.3. Netbooks 4.2.4. Media Tablets 4.2.5. MIDs, PMPs, PNDs, Mobile Game Devices, eBook Readers 4.2.6. Conclusions and Recommendations Section 5. Technical Issues 5.1. Network Infrastructure Capacity Enablers — Backhaul 5.1.1. Future Outlook and Conclusion 5.2. The Mobile Software Ecosystem 5.2.1. Operating Systems 5.2.2. Mobile Browsers 5.2.3. The Components of the Web Browser 5.2.4. Browser Detection 5.3. Web Programming, Standards 5.3.1. Mobile Web Evolution 5.3.2. Web 2.0 5.3.3. AJAX 5.3.4. JavaScript 5.3.5. HTML 5 Section 6. Key Industry Players 6.1. Bharti Airtel 6.2. Funambol 6.3. Google 6.4. Handmark 6.5. Kony Solutions 6.6. Netvibes 6.7. Nokia — Novarra 6.8. Snac 6.9. Tarsin Inc Section 7. Market Forecasts 7.1. Forecast Methodology 7.2. Revenue Definition 7.3. Market Forecasts 7.3.1. Total Mobile Apps Downloaded, Native versus Widget 7.3.2. Mobile Widgets Downloaded, by Category 7.3.3. Mobile Widgets Downloaded, by Region 7.3.4. Mobile Widgets Downloaded — North America 7.3.5. Mobile Widgets Downloaded — Western Europe 7.3.6. Mobile Widgets Downloaded — Eastern Europe 7.3.7. Mobile Widgets Downloaded — Asia-Pacific 7.3.8. Mobile Widgets Downloaded — Latin America 7.3.9. Mobile Widgets Downloaded — Middle East/Africa 7.3.10. Mobile Widget Revenue, by category 7.3.11. Mobile Widget Revenue, by region Section 8. Company Directory Section 9. Acronyms Scope of Study Sources and Methodology Notes Tables
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Mobile Cloud Computing Subscribers to Total Nearly One Billion by 2014 NEW YORK - September 4, 2009 ABI Research forecasts that the number of mobile cloud computing subscribers worldwide will grow rapidly over the next five years, rising from 42.8 million subscribers in 2008, (approximately 1.1% of all mobile subscribers) to just over 998 million in 2014 (nearly 19%). Mobile cloud applications move the computing power and data storage away from mobile phones and into the cloud, bringing apps and mobile computing to not just smartphone users but a much broader range of mobile subscribers. ABI Research recently released a major study of mobile Cloud computing which the company believes is the first published report to examine this disruptive technology model in depth. According to senior analyst Mark Beccue, “From 2008 through 2010, subscriber numbers will be driven by location-enabled services, particularly navigation and map applications. A total of 60% of the mobile Cloud application subscribers worldwide will use an application enabled by location during these years.” Some quite innovative applications are already commercially available. Lock manufacturer Schlage, or example, has launched LiNK – a keyless lock system for the home that enables subscribers to remotely control not only the door lock, but heating/cooling, security cameras and light monitors, all via PC or mobile device. Business productivity applications will soon dominate the mix of mobile cloud applications, particularly collaborative document sharing, scheduling, and sales force management apps. ABI Research expects some or all of the major PaaS platforms — Google, Amazon AWS, and Force.com – to market their mobile capabilities aggressively starting in 2010. Beccue concludes by reiterating his finding that, “By 2014, mobile cloud computing will become the leading mobile application development and deployment strategy, displacing today’s native and downloadable mobile applications.” ABI Research’s new study “Mobile Cloud Computing” details the mobile applications that will lead the growth, the key technologies, players and initiatives involved, new business models that will be introduced, and the barriers that must be overcome. Forecasts include subscribers and revenue by region and application category using mobile cloud applications. It forms part of The Mobile Consumer Research Service. |
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モバイルアプリケーション市場は、非常に魅力的なモバイルクラウドアプリケーションであるウィジェットの登場によって、サプライヤと消費者の立ち位置がこれまでと全く変わろうとしている。その多くは、アップル社の代表的な製品であるiPhoneのモバイルアプリという現象によって普及が進んだ。モバイルアプリストア、アプリのダウンロードと収益の予測は依然楽観的で、モバイルアプリの成長には終わりが無いようだ。しかし、その成功譚の裏側では、大小のアプリ開発者と増加している消費者が、同様に不満とフラストレーションを抱えているという、もうひとつのストーリーが立ち現れつつある。現在我々が認識しているモバイルアプリは、スマートフォンユーザに限られている。世界のその他のモバイルユーザは、彼らのデバイスがモバイルアプリを利用できるほどパワーや速度がないために、ただ見ているしかない。アプリの開発者たちは、その到達範囲の狭さと、モバイルアプリの開始やメンテナンスコストの高騰に不満が募っている。スマートフォンアプリは、通常、特定のスマートフォンプラットフォームに特化したカスタム仕様で、高度なプログラム言語で作られているため、開発者の可用範囲は限定されており、運用コストは高い。この傾向は、クラウドのウィジェットではますます問題となる。ウィジェットによって、新しくはるかに多くのユーザが、複雑で高度な利用ができるようになり、モバイルアプリケーションの市場はどんどん拡大するだろう。