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モバイルテレビサービス:モバイル放送とセルラーテレビサービスMobile TV Services
目次
The mobile TV market continues to be a rapidly evolving convergence of the media, mobile communications, Internet services and consumer electronics industries. It consists of a global ecosystem of content providers and aggregators, retailers and service providers, network and device software solution providers, and network and device OEMs. In short, the mobile TV ecosystem collectively provides an end-to-end information and entertainment ("infotainment") service that is extended from traditional fixed and broadband networks over broadband wireless networks to users of mobile devices in mobile environments. What Questions Does This Report Answer?
Who Needs This Report?
Table of Contents Executive Brief: Market Forecast Executive Brief: Market Development Executive Brief: Market Drivers Executive Brief: Market Inhibitors Executive Brief: Content and Business Models Executive Brief: Insights and Strategic Recommendations Section 1. Executive Summary 1.1. Introduction and Scope 1.2. Insights and Opportunities 1.3. Market Evolution 1.4. Market Drivers 1.5. Market Inhibitors 1.6. Technologies 1.7. Market Development 1.8. Content 1.9. Business Models 1.10. Market Forecasts Section 2. Insights and Opportunities 2.1. Rewind Back to Mobile TV 1.0 2.2. Stop Staring at Shiny Cellular Handsets 2.3. Set the Mobile TV DVR to 2012???and Stay Tuned! Section 3. Market Evolution 3.1. Analog Mobile Broadcast TV Services 3.2. Digital Mobile Broadcast TV Services 3.3. Mobile Cellular TV Services Section 4. Market Dynamics 4.1. Market Drivers 4.1.1. Mobile Infotainment Demand 4.1.2. Mobile Broadband Services Evolution 4.1.3. Digital Television Transition 4.1.4. Mobile TV Service Provider Diversification 4.1.5. Mobile TV Device Proliferation 4.2. Market Inhibitors 4.2.1. Lingering Impacts of the Global Recession 4.2.2. Regional Technology Fragmentation 4.2.3. Stalled Regional Market Adoption 4.2.4. Lack of Local Mobile TV Coverage 4.2.5. Limited Availability of Mobile Broadcast TV Devices Section 5. Technologies 5.1. Mobile Cellular TV Technologies 5.1.1. Unicast Mobile Cellular Technology 5.1.2. Multicast Mobile Cellular Technology 5.2. Mobile Broadcast TV Technologies 5.2.1. ATSC M/H 5.2.2. CMMB 5.2.3. DMB 5.2.4. DVB-H 5.2.5. ISDB-T 5.2.6. FLO 5.2.7. Mobile Broadcast TV Technologies Comparison 5.2.8. Mobile Broadcast TV Device Shipments 5.3. Complementary Mobile TV Technologies 5.4. Service Delivery Platforms 5.4.1. Location-Based Technologies 5.4.2. Wireless Local Area Networking Technologies 5.4.3. Time-Shifting Technologies 5.4.4. Place-Shifting Technologies Section 6. Market Development 6.1. Asia-Pacific 6.2. North America 6.3. Western Europe 6.4. Latin America 6.5. Rest of the World 6.6. Regional Mobile TV Subscriber Attachment Rates Section 7. Content 7.1. Long Tail of Mobile TV Services 7.2. Traditional Mobile TV Content 7.3. Custom Mobile TV Content 7.4. Interactive and On-Demand Mobile TV Content 7.5. Next-Generation Mobile TV 2.0 Content Section 8. Business Models 8.1. Advertising Business Models 8.2. Subscription Business Models 8.3. Transactional Business Models 8.4. Hybrid Business Models Section 9. Market Forecasts 9.1. Scope 9.2. Methodology 9.3. Key Assumptions 9.4. Worldwide Mobile TV Services Market Forecasts 9.5. Worldwide Mobile Cellular TV Services Market Forecasts 9.6. Worldwide Mobile Broadcast TV Services Market Forecasts Section 10. Selected Ecosystem Companies 10.1. ACCESS Systems 10.2. AT&T Mobility 10.3. DiBcom 10.4. Ericsson 10.5. FLO TV 10.6. Harris Corporation 10.7. IPWireless 10.8. MediaFLO Technologies 10.9. Mobiclip 10.10. MobiTV 10.11. Nokia 10.12. QuickPlay Media 10.13. RealNetworks 10.14. Samsung 10.15. Siano Mobile Silicon 10.16. Sling Media 10.17. Telegent Systems 10.18. Telefonica Europe 10.19. TV To Go! 10.20. Verizon Wireless Section 11. Selected Industry Organizations 11.1. Broadcast Mobile Convergence Forum 11.2. Digital Video Broadcasting Project 11.3. FLO Forum 11.4. Open Mobile Video Coalition 11.5. WorldDMB Forum Section 12. Ecosystem Directory Section 13. Acronyms Scope of Study Sources and Methodology Notes Tables
Charts
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モバイルテレビの市場では、メディア、移動通信、インターネットサービス、家電業界の急速な融合が続くだろう。それは、世界のコンテンツプロバイダとアグリゲータ、リテーラとサービスプロバイダ、ネットワークとデバイスソフトウエアソリューションプロバイダ、ネットワークとデバイスOEMのエコシステムによって変化するだろう。つまり、モバイルテレビのエコシステムは、従来の固定やブロードバンドワイヤレスネットワークによるブロードバンドネットワークから、モバイル環境でのモバイル端末の利用者へと拡大するエンドツーエンドの情報やエンターテイメント(インフォテイメント)サービスを総合的に提供している。この調査レポートは、様々なサービスプロバイダが、モバイルブロードバンドセルラーテレビやモバイル放送テレビネットワークでモバイルテレビユーザに提供している、地域毎のモバイルテレビサービスを調査している。