サマリー
多くの耐久消費財のメーカーが、自社の製品の製造プロセスやそのライフサイクルにおいて、環境負荷を削減することを目指すような時代になってきた。年々膨大な量の携帯電話が生産され、ユーザーがモバイル技術の最新トレンドを追いかける傾向があることから、平均的な買い替えサイクルは1年から1年半と短く、携帯端末メーカーのエコ化の動向は特に注目される結果となった。
消費者意識が向上し、環境関連法案の革新が進んでいるために、端末メーカーは、コンプライアンスを改良し、環境的な継続性を高めるという新しい商習慣を開発することで、企業責任を向上させようとしている。EUと産業界のイニシアチブによって、携帯電話の生産、販売、利用、廃棄というライフサイクル全体にわたる、継続可能なビジネスモデルが大きく進展した。
この調査レポートは、世界の主要な携帯端末のイニシアチブと、メーカーが環境負荷を最小にすべく努めた結果として市場に登場した端末製品を特定し、米国消費者の端末メーカーのグリーンイニシアチブに関する関心、認知、商品選択を分析している。
Living in an age of disposability has led many durable goods manufacturers to explore ways of reducing the environmental footprint their products leave during their manufacturing process and throughout their lifecycle. The sheer volume of mobile phones produced annually and the propensity of users to chase mobile technology trends leads to an average replacement cycle of between 12 and 18 months, bringing special attention to the greening efforts of mobile device manufacturers.
As consumer awareness and environmental legislation continue to evolve, handset vendors are developing their corporate responsibility initiatives to develop new business practices aimed at improving the compliance and environmental sustainability of their handsets. The European commission and industry-led initiatives have made great progress in developing a set of requirements and goals for developing sustainable business practices across the entire life cycle of handset production, distribution, use and disposal.
This study identifies and explores key global handset initiatives and the handsets that are coming to market as a result of vendors' efforts to minimize their environmental impact. It also offers an analysis of US consumer interest, awareness and preferences of green handset vendor initiatives.
What Questions Does This Report Answer?
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What are the key governmental regulations and initiatives that are shaping handset vendor green handset initiatives?
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Which handset vendors have developed green handset initiatives and green handsets?
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What are the key green handsets on the market?
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What are the views of US consumers around green handsets?
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What are the preferred recycling methods and incentives of US consumers?
Who Needs This Report?
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Handset OEMs/vendors
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Mobile network operators
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Handset component vendors
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Handset recycling companies
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Handset retailers
目次
Section 1.
Executive Summary
1.1. Green Handset Initiatives
1.2. Growing Green Handset Initiatives
1.3. Green Handsets
Section 2.
Market and Regulations Summary
2.1. Governmental Regulations and Initiatives
2.1.1. RoHS (Restriction of Hazardous Substances) Directive
2.1.2. WEEE Directive
2.1.3. IPP (Integrated Product Policy)
2.1.4. Energy Star Rating
2.1.5. Battery Directive 2006/66/EC
2.1.6. ISO 140XX Standards and Guidelines
2.1.7. REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals)
Section 3.
Business and Implementation Issues
3.1. Bioplastics
3.2. The Case for Solar Handsets
3.3. Handset Recycling
3.4. Awareness for Green Handsets
3.5. Demand for Green Handsets
Section 4.
Handset Vendor Matrix
4.1. Scoring
4.2. Rankings
4.3. Criteria Description
4.3.1. Implementation
4.3.2. Innovation
4.4. Vendor Scores
4.4.1. Nokia
4.4.2. Samsung
4.4.3. Sony Ericsson
4.4.4. LG
4.4.5. Motorola
Section 5.
Key Industry Players
5.1. Nokia
5.1.1. Energy Efficiency
5.1.2. Take-Back and Recycling
5.1.3. Substances and Materials
5.2. Samsung
5.3. Motorola
5.4. Sony Ericsson
Section 6.
Company Directory
Section 7.
Acronyms
Scope of Study
Sources and Methodology
Notes
