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世界の有料テレビのエンコーダとトランスコーダ市場:ライブストリーミングとTV Everywhere、Nスクリーン、配信、放送のためのマルチフォーマットエンコーダトランスコーダ

Worldwide Pay TV Encoder and Transcoder Markets
Live Streaming and Multiformat Encoders and Transcoders for TV Everywhere, N Screen, Contribution, and Broadcast

 

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ABI リサーチ 2010年12月お問い合わせください 5155

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世界の有料テレビに使用されるエンコーダとトランスコーダの収益は、2010-2016年に年率10.4%で成長し、7億7900万ドルから14億800万ドルに成長するだろう。このような拡大の主要な要因は、制作されるコンテンツの量の増大、高画質のコンテンツの増大、新しい配信プラットフォームの増加、既存のプラットフォームの利用できるチャンネル数の増加、テレビコンテンツをPCやタブレットやモバイルデバイスに配信するNスクリーンやTV Everywhere(どこでもテレビ)プラットフォームなどの成長があげられる。成熟市場はマルチフォーマットトランスコーダによって成長し、新興市場は分配や放送エンコーダで成長するだろう。この調査レポートは、世界の有料テレビ市場向けのハードウェアエンコーダとトランスコーダを調査している。市場を固定の分配エンコーダ、放送用エンコーダとトランスコーダ、ライブストリーミングマルチフォーマットトランスコーダ、ファイルベースのマルチフォーマットトランスコーダに区分している。地上波放送、衛星放送、ケーブルテレビ、IPテレビの放送用エンコーダと、コンテンツプロバイダ、ビデオオペレータ、モバイルネットワークオペレータの採用しているPC、ラップトップ、タブレット、モバイルデバイス向けの有料テレビのコンテンツについても調査している。

Total pay TV encoder and transcoder revenues worldwide will increase from $779 million in 2010 to $1,408 million in 2016 (10.4% annual growth). Factors driving this expansion include growth in the amount of content being produced, growth in HD content, new distribution platforms, more channels available on existing platforms, and N-screen / TV Everywhere platforms delivering TV content to the PC, tablets and mobile devices. Mature markets will see more growth in multiformat transcoders while emerging markets will see more growth in contribution and broadcast encoders.

This study covers the market for hardware encoders and transcoders used in pay TV markets worldwide. It segments the market into fixed contribution encoders, broadcast encoders and transcoders, live streaming multiformat transcoders and file based multiformat transcoders. It covers primary and secondary broadcast encoders for terrestrial, satellite, cable and IPTV and encoders used to prepare pay TV content for PC, laptop, tablet and mobile devices - whether installed by a content provider, video operator or mobile network operator.

What Questions Does This Report Answer?

  • How many channels of encoders and transcoders will sell worldwide?
  • What is the breakdown of Fixed Contribution Encoders, Broadcast Encoders and Transcoders, Live Streaming Multiformat Transcoders, and File Based Multiformat Transcoders.
  • What codecs are being used in pay TV markets worldwide?
  • What benefits do adaptive video formats offer, and which are being deployed?
  • How are different software and hardware architectures used in encoding and transcoding equipment
  • What are competitive strategies in the encoder & transcoder markets?
  • How are carriers architecting their TV Everywhere / N-Screen solutions?

Who Needs This Report?

  • Executives, marketing managers, yechnology managers at chip manufacturers, video systems software and hardware companies, network operators, service providers and content producers.


目次

Executive Brief: Top-Line Forecast
Executive Brief: Drivers
Executive Brief: Inhibitors
Executive Brief: Market Share
Executive Brief: Summary and Strategic Recommendations

Section 1.
Executive Summary

1.1. Encoder Growth Comes from New Content, Distribution and Platforms
1.2. Competitive Environment
1.3. Technical Environment

Section 2.
Market Issues

2.1. TV Everywhere - the N-Screen Opportunity
2.2. Content seeking new audiences
2.3. Disaggregation of Content
2.4. Super-aggregation of Content
2.5. Codec Ownership vs. Licensing
2.6. Managed vs. Unmanaged Networks

Section 3.
Technology Issues

3.1. Codec report: not so cloudy
3.1.1. MPEG-2
3.1.2. MPEG-4 AVC (H.264)
3.1.3. AVS
3.1.4. WebM / VP8
3.1.5. Microsoft WMV9 / VC-1 / Silverlight
3.1.6. HTML5
3.2. Bitrates, Adaptive Bitrates, and SVC
3.2.1. Typical Bitrates
3.2.2. Adaptive Bitrate
3.2.3. Bitrate allocation
3.2.4. H.264 SVC
3.3. Software (Intel-based) vs. Custom Hardware (GPU, DSP, FPGA)
3.4. Transcode at Ingest vs. Transcode at Playout
3.5. Improved Bitrate at the same perceptual quality
3.6. IP and the rise of file based workflows
3.7. Family farms or factory farms
3.8. Centralized Encoding Not In the Cards Yet

Section 4.
Key Industry Players

4.1. Core Technology Providers
4.1.1. ASICs and SoCs - Ambarella and Trident
4.1.2. FPGAs - Altera and Xilinx
4.1.3. DSPs - Texas Instruments, Analog Devices, Freescale, LSI
4.1.4. GPUs - nVidia, ATI and IBM Cell
4.1.5. PC Processors - Intel and AMD
4.1.6. Software Vendors
4.2. Overview of Encoder / Transcoder Vendors
4.3. System Integrators / OEMs
4.3.1. Ericsson
4.3.2. Cisco
4.3.3. Motorola
4.3.4. Harris Broadcast
4.4. Pay TV Encoder / Transcoder Players
4.4.1. Allegro DVT
4.4.2. Arris
4.4.3. Ateme
4.4.4. Digital Rapids
4.4.5. Elemental Technologies
4.4.6. Envivio
4.4.7. Fujitsu
4.4.8. Harmonic
4.4.9. Imagine Communications
4.4.10. Inlet
4.4.11. Media Excel
4.4.12. NEC
4.4.13. NTT
4.4.14. RGB Networks
4.4.14.1. Ripcode
4.4.15. Telairity
4.4.16. Telestream
4.4.17. Thomson Video Networks
4.4.18. Tiernan
4.4.19. VBrick
4.4.20. ViewCast

Section 5.
Market Forecasts

5.1. Market Segmentation
5.1.1. Fixed Contribution Encoders
5.1.2. Broadcast Encoders and Transcoders
5.1.3. Live Streaming Multiformat Transcoders
5.1.4. File Based Multiformat Transcoders
5.2. Hardware, Software and Service
5.3. Overall Encoder and Transcoder Market
5.4. Real Time Contribution Encoder Market
5.5. Broadcast Encoder Market
5.6. Live Streaming Multiformat Encoder Market
5.7. File Based Multiformat Encoder Market
Company Directory
Acronyms
Scope of Study
Sources and Methodology
Notes





Tables
1-1
Encoder and Transcoder Revenues by Type, World Markets, Forecast: 2010 to 2016
1-2
Encoder and Transcoder ASP by Type, World Markets, Forecast: 2010 to 2016
1-3
Encoder and Transcoder Channels by Type, World Markets, Forecast: 2010 to 2016
1-4
Encoder and Transcoder Revenues by Region, World Markets, Forecast: 2010 to 2016
1-5
Encoder and Transcoder Channels by Region, World Markets, Forecast: 2010 to 2016
4-1
Encoder and Transcoder Companies, Market Focus
5-1
Encoder and Transcoder Revenues by Type, World Markets, Forecast: 2010 to 2016
5-2
Encoder and Transcoder ASP by Type, World Markets, Forecast: 2010 to 2016
5-3
Encoder and Transcoder Channels by Type, World Markets, Forecast: 2010 to 2016
5-4
Encoder and Transcoder Revenues by Region, World Markets, Forecast: 2010 to 2016
5-5
Encoder and Transcoder Channels by Region, World Markets, Forecast: 2010 to 2016
5-6
Real-Time Contribution Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
5-7
Real-Time Contribution Encoder Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
5-8
Real-Time Contribution Encoders ASP by Region, World Markets, Forecast: 2010 to 2016
5-9
Real-Time Contribution Encoders Channels by Region, World Markets, Forecast: 2010 to 2016
5-10
Broadcast Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
5-11
Broadcast Encoder Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
5-12
Broadcast Encoders ASP by Region, World Markets, Forecast: 2010 to 2016
5-13
Broadcast Encoder Channels by Region, World Markets, Forecast: 2010 to 2016
5-14
Live Streaming Multiformat Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
5-15
Live Streaming Multiformat Encoder Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
5-16
Live Streaming Multiformat Encoder ASP by Region, World Markets, Forecast: 2010 to 2016
5-17
Live Streaming Multiformat Encoder Channels by Region, World Markets, Forecast: 2010 to 2016
5-18
File-Based Multiformat Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
5-19
File-Based Multiformat Encoder Product Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
5-20
File-Based Multiformat Encoder ASP by Region, World Markets, Forecast: 2010 to 2016
5-21
File-Based Multiformat Encoder Channels by Region, World Markets, Forecast: 2010 to 2016

Charts
  • Encoder and Transcoder Revenues by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Companies Market Focus
  • Encoder and Transcoder Revenues by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder ASP by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Channels by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Market Share by Region World Markets, 2010
  • Encoder and Transcoder Channels by Region World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Revenues by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder ASP by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Channels by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Revenues by Region World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Channels by Region World Markets, Forecast: 2010 to 2016
  • Real-Time Contribution Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  • Real-Time Contribution Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  • Real-Time Contribution Encoders ASP by Region World Markets, Forecast: 2010 to 2016
  • Real-Time Contribution Encoders Channels by Region World Markets, Forecast: 2010 to 2016
  • Broadcast Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  • Broadcast Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  • Broadcast Encoders ASP by Region World Markets, Forecast: 2010 to 2016
  • Broadcast Encoder Channels by Region World Markets, Forecast: 2010 to 2016
  • Live Streaming Multiformat Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  • Live Streaming Multiformat Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  • Live Streaming Multiformat Encoder ASP by Region World Markets, Forecast: 2010 to 2016
  • Live Streaming Multiformat Encoder Channels by Region World Markets, Forecast: 2010 to 2016
  • File-Based Multiformat Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  • File-Based Multiformat Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  • File-Based Multiformat Encoder ASP by Region World Markets, Forecast: 2010 to 2016
  • File-Based Multiformat Encoder Channels by Region World Markets, Forecast: 2010 to 2016

 

 

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