サマリー
モバイル機器は、処理能力やメモリ容量が限定的であるため、モバイルアプリケーションの配信やサービスは常に何らかの形での”クラウド化”を求めてきた。しかし、位置情報やプレゼンスなどの付加価値サービスを提供するより高度なアプリケーションの要求が高まり、それらの開発にはそれぞれの課題があるため、機能向上のためのクラウドの利用という促進力もまた高まっている。企業は、クラウドサービスを利用して、データのモバイル利用や、既存のアプリケーションサービスの強化などに利用し、大きな生産性を実現するだろう。企業のクラウドサービス利用は、大企業だけでなく中小企業でも有効であるだろう。この調査レポートは、すべてのモバイル機器におけるモバイルクラウドサービスの促進要因と阻害要因を概観している。特に、Amazon、Google、Microsoftなどのクラウドサービスプロバイダに注目し、より一層のモバイルアプリケーション開発や、企業データのモバイル化、IT企業やモバイルサプライチェーンの企業の統合などについて記載している。IT企業やモバイルサプライチェーンの企業が、それぞれどのようなネットワークやクラウドサービスの相互作用によって、モバイルワーカーの加入者をサポートしているかを概観している。従来のモバイルクラウドアプリケーションサービスと新しいモバイルクラウドアプリケーションサービスやホスティングサービスについて予測し、北米、西欧、アジア太平洋地域などの世界市場の加入者数と収益の予測を行っている。
The limited processing and memory capabilities of mobile devices have always required some use of the "cloud" for delivery of mobile applications and services. However, the challenges inherent in application development as well as the desire to enhance applications with location, presence, and other value-added services are driving greater use of the cloud for creating advanced mobile applications. The enterprise will be the primary beneficiary of cloud services as mobilizing enterprise data and enhancing existing mobile applications and services will tremendously enhance productivity. The benefits of enterprise cloud services will be available not only to large enterprises but also to the SMB customer segment.
This study provides a detailed view of the drivers and inhibitors for cloud services used across all mobile device platforms. Particular attention is given to cloud services providers including Amazon, Google, and Microsoft for facilitating greater mobile applications development, mobilizing enterprise data and merging the IT and telecommunications supply chains. The report includes an in-depth review of the enteprise IT and mobile supply chains and how each is leveraging networks and cloud services to support a growing mobile worker base.
Forecasts are provided for traditional mobile cloud applications, new mobile cloud applications and for hosted mobile services. Subscriber and revenue estimates are included for North America, Western Europe, Asia Pacific and Rest of World. The report is rounded out with recommendations to mobile and IT suppliers, helping them to capitalize on the opportunities provided by enterprise cloud services.
What Questions Does This Report Answer?
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What is mobile cloud computing?
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What is enterprise mobile cloud computing?
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What are the drivers for enterprises to leverage cloud services for mobile computing needs?
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What are the inhibitors for enterprises to leverage cloud services for mobile computing needs?
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Will mobile cloud computing services offer the SMB segment access to enterprise-class applications?
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Will cloud services change the environment for development of business productivity applications?
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What is the impact of Microsoft, Google and Amazon on enterprise mobile cloud computing?
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What is the position of SAP and Oracle with cloud services and business productivity applications?
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What are the opportunities for operators with cloud services serving mobile business customers?
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How will smartbooks change the need for mobile cloud computing services in the enterprise?
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What are the different classes of enterprise mobile cloud computing applications and services?
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What is the market size of enterprise cloud computing services for subscribers and revenues?
Who Needs This Report?
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IT systems vendors
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Operators
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Cloud services providers
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Mobile infrastructure vendors
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Device vendors
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Application providers
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Enterprise telecom suppliers
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Enterprise software vendors
目次
Executive Summary: Top-Line Forecast
Executive Summary: Definitions
Report Coverage: Enterprise Mobile Cloud Computing
Executive Summary: Drivers/Inhibitors for Enterprise Use of Cloud Services
Executive Summary: Drivers/Inhibitors for Enterprise Cloud Computing Services
Executive Summary: Strategic Recommendations
CHARTS:
Section 1.
Executive Summary
1.1. Report Coverage
1.2. Drivers and Inhibitors for Cloud Use
1.2.1. Drivers
1.2.2. Inhibitors
1.3. Drivers and Inhibitors for Enterprise Mobile Cloud Computing
1.3.1. Drivers
1.3.2. Inhibitors
1.4. Forecasts
Section 2.
Recommendations
2.1. Industry Recommendations
Section 3.
Market Issues
3.1. The Cloud - Definition
3.2. Cloud Computing
3.3. Mobile Cloud Computing Services and Applications
3.4. Mobile Cloud-Computing Application Categories
3.4.1. Productivity
3.4.2. Utilities
3.4.3. Search
3.4.4. Games
3.4.5. Social Networking
3.5. Enterprise Mobile Cloud Computing
3.6. Report Coverage
3.7. Enterprise Cloud Computing Drivers
3.7.1. The Hype
3.7.2. The Economy and Impact on IT
3.7.3. Increased Fixed and Wireless Broadband Connections
3.7.4. Increase in Wireless Connected Devices
3.7.5. Limited IT Knowledge for Managing Mobility Services
3.7.6. Mobile Middleware
3.7.7. Economies of Scale
3.7.8. Greater Use of the Internet and Web Browsers
3.7.9. Application Storefronts
3.7.10. Battery Life and Instant Access
3.7.11. OS Fragmentation
3.7.12. SMB Opportunity
3.8. Business and End-User Drivers
3.8.1. No Long-Term Contracts and On-Demand Access
3.8.2. IT Soft Benefits
3.8.3. Moving End-Points
3.9. Supply Side Drivers
3.9.1. Mobile Device Management Services
3.9.2. Unused Data
3.9.3. Role of Unified Communications
3.9.4. Increase in the Remote Work Force
3.9.5. Change in Business Models to Leverage Core Competencies
3.10. Cloud Computing Inhibitors
3.10.1. Access and Network Reliability
3.10.2. Data and Network Security
3.10.3. Scalability and Integration
3.10.4. Switching Cloud Platforms
3.10.5. Control - Data and Application Management
3.10.6. Declining Server Costs
3.10.7. Millions of Nodes
3.10.8. Services Layer Access
3.10.9. Inhibitor Summary
3.11. Cloud Business Model
3.11.1. Capital Expenditure Reduction
3.11.2. Operational Expenditures Reduction
3.11.3. Cost Benefits Summary
3.11.4. Does Mobile Change the Cloud Economics Model?
3.11.5. NuTsie Cost Savings from Switching to Cloud Services
3.12. Cloud Computing Services Impacts on Enterprise Supply Chain
3.12.1. Business Model Dilemma
3.12.2. Merging of the Enterprise IT and Telecommunications Supply Chain
Section 4.
Technology Issues and Cloud Enablers
4.1. Cloud Types
4.2. The Cloud and Virtualization
4.2.1. Private and Public Clouds
4.2.2. Intercloud
4.3. The Cloud and Mobile
4.4. Mobile Browsers
4.4.1. Energy Efficiency/Battery Life
4.4.2. Rich User Experience
4.4.3. OS Dependence
4.4.4. Intermittent Connectivity
4.5. Device Platforms
4.6. The Gray Area: Smartbooks
4.6.1. Enterprise Needs for Mid-Size Devices - Smartbooks and MIDs
4.7. Google Chrome and Netbooks
4.8. Google's Influence on the Business
4.9. Cloud Enablers
4.9.1. Location and Presence
4.9.2. Speech Enablement and Enhancement
4.9.3. Smart Card Web Services
4.9.4. Network as a Service
4.9.5. Platform as a Service
4.10. Platform Providers for Enterprise Mobile Cloud Computing
4.10.1. IBM Cloud
4.10.2. Google App Engine
4.10.3. Force.com
4.10.4. Amazon Web Services
4.10.5. Microsoft Azure
4.10.6. Samsung SDS
4.10.7. Common Cloud APIs
Section 5.
Competitive Landscape for Cloud Services
5.1. Competitive Overview
5.2. WLAN Vendors
5.2.1. Motorola
5.2.2. Siemens Enterprise
5.3. Enterprise Telecommunications Providers
5.3.1. Cisco
5.3.2. Hewlett-Packard
5.4. IT Systems Suppliers
5.4.1. Alcatel-Lucent
5.4.2. Formotus
5.4.3. Gogobeans
5.4.4. IBM
5.4.5. Microsoft
5.4.6. Oracle
5.4.7. Research in Motion
5.4.8. Samsung SDS
5.4.9. SAP
5.4.10. Sybase
5.5. Operators
5.5.1. AT&T
5.5.2. NTT
5.5.3. Orange
5.5.4. SK Telecom
5.5.5. Sprint
5.5.6. Verizon
Section 6.
Market Forecasts
6.1. Forecast Categories
6.2. Forecast Methodology
6.2.1. Traditional Mobile Cloud Computing Services
6.2.2. New Enterprise Mobile Cloud Computing Services
6.2.3. Hosted Services
6.3. North America
6.3.1. Customers
6.3.2. Revenues
6.4. Western Europe
6.4.1. Customers
6.4.2. Revenues
6.5. Asia-Pacific
6.5.1. Customers
6.5.2. Revenues
6.6. Rest of World (Eastern Europe, Latin America, Middle East, Africa)
6.6.1. Customers
6.6.2. Revenues
Section 7.
Company Directory
Section 8.
Acronyms
Scope of Study
Sources and Methodology
Notes
Tables
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Mobile Cloud Computing Revenue by Application Category, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Region, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue for New Cloud Services by Region, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue for Hosted Mobile Middleware/Access Services by Region, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Customers by Application Category, Business Segment, North America, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, North America, Forecast: 2009 to 2015
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Mobile Cloud Computing Customers by Application Category, Business Segment, Western Europe, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, Western Europe, Forecast: 2009 to 2015
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Mobile Cloud Computing Customers by Application Category, Business Segment, Asia-Pacific, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, Asia-Pacific, Forecast: 2009 to 2015
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Mobile Cloud Computing Customers by Application Category, Business Segment, Rest of World, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, Rest of World, Forecast: 2009 to 2015
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Mobile Cloud Computing Customers by Application Category, Business Segment, North America, Forecast: 2009 to 2015 (Millions)
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Mobile Cloud Computing Customers by Application Category, Business Segment, Western Europe, Forecast: 2009 to 2015
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Mobile Cloud Computing Customers by Application Category, Business Segment, Asia-Pacific, Forecast: 2009 to 2015
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Mobile Cloud Computing Customers by Application Category, Business Segment, Rest of World, Forecast: 2009 to 2015
Charts
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Mobile Cloud Computing Revenue by App Category Business Segment, World Market Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Region Business Segment, World Market Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Region, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue for New Cloud Services by Region, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue for Hosted Mobile Middleware/Access Services by Region, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, North America, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, Western Europe, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, Asia-Pacific, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, Rest of World, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Region, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue for New Cloud Services by Region, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue for Hosted Mobile Middleware/Access Services by Region, Business Segment, World Market, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, North America, Forecast: 2009 to 2015
li>Mobile Cloud Computing Revenue by Application Category, Business Segment, Western Europe, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, Asia-Pacific, Forecast: 2009 to 2015
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Mobile Cloud Computing Revenue by Application Category, Business Segment, Rest of World, Forecast: 2009 to 2015
Figures
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Cloud Computing Economics