世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

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デジタルラジオの技術は、音楽、スポーツ、ニュースなどの情報収集の方法を変えつつある。デジタルラジオ技術とは、デジタルラジオ放送(特にアメリカ合衆国のHDラジオやヨーロッパとアジアのDAB:Digital Audio Broadcast)、衛星ラジオ放送(主にアメリカ合衆国のSirius/XM経由)、インターネットラジオなどである。デジタルラジオ技術によって、音質の改善や番組の幅が拡大する可能性があり、聴取者との対話性の向上や、新機能や新しいサービス、放送局が選別した顧客に広告を打つ機能の向上、ラジオ周波数のスペクトラムの効率化などが期待できる。デジタルラジオの導入は、国毎・地域毎に様々な段階にある。ラジオの聴取者や広告収益の減少という世界的な状況を覆そうとしている政府や公共放送局、放送局、iBiquityなどの私企業は、デジタルラジオの導入を強力に推し進めている。この調査レポートは、家庭の受信機や卓上ラジオ、ポータブルラジオ(PMP)、車載のラジオによるデジタルラジオの聴取者数と加入者数と、携帯電話に搭載されるデジタルラジオ受信機の出荷数を調査している。国毎の規格の概要と、2010-2015年の出荷数と収益を地域毎と製品毎に予測している。音楽のライセンスとロイヤリティ、対象を絞った広告、スペクトラム使用の効率化、顧客の共感と需要の促進、放送法や販売統制、アナログ停波などの政府の後押しについて記載している。

Digital radio is a collection of technologies which are changing the ways we get our music, sports and news. The technologies include digital broadcast radio (notably, HD radio in the United States and DAB in Europe and Asia), satellite radio (primarily via Sirius/XM in the United States), and Internet radio. Digital radio technologies have the potential to improve the sound quality and variety of programming available, engaging listeners with better interactivity and new features and services, increasing the ability of broadcasters to sell targeted ads to customers, and more efficiently allocating radio frequency spectrum. Digital radio adoption is being shaped differently on a country-by-country and region-by-region basis. Adoption of digital radio is largely being pushed to customers, with governments, public radio stations, broadcasters, and private companies (such as iBiquity) looking to reverse international trends of decreasing radio listenership and declining advertising revenue.

This study covers digital radio receivers and subscriptions within the home (receivers and tabletop radios), and on the go (portable media players) as well as automotive, and digital radio receiver shipments into cellphones. It provides a country-by-country summary of standards adoption, and unit shipments and revenues for the period 2010-2015, segmented by region, technology, and product type. It also discusses music licensing and royalties, targeted advertising, efficient spectrum utilization, customer resonance and driving customer demand, and government levers (mandatory broadcasting, radio sales restrictions, and analog cutoff).

What Questions Does This Report Answer?

• What is digital radio?
• What are the key digital radio technologies and standards?
• What regions are using which standards?
• What is the market potential for digital radio devices?
• Who are the key technology providers?
• What is driving adoption of digital radio worldwide?
• When will customers start to adopt digital radios?
• What is government's role in digital radio?

Who Needs This Report?

• Consumer electronics manufacturers
• Silicon vendors
• Audio device manufacturers
• Radio broadcasters

目次

Digital Radio Installed Base Will Approach 200 Million by 2015

SCOTTSDALE, Ariz. - August 12, 2010
The digital radio market has just began to see consumer adoption in the US and Western Europe. By the end of 2010, about four million digital radios using iBiquity’s proprietary HD Radio technology will have shipped in the US. In Europe (led by Britain) governments have chosen the DAB standard and consumers have purchased nearly 13.5 million radio receivers. By 2015, the worldwide installed base of digital radio receivers, excluding handsets, is expected to reach nearly 200 million units.

“Smartphones are expected to include digital radio receivers starting in mid-2011, driven by carriers’ desire to offer users premium audio content while limiting the use of scarce radio spectrum,” says ABI Research senior analyst Sam Rosen. “This concern is demonstrated by AT&T’s decision to stop offering unlimited data plans, due largely to high data usage in New York and San Francisco resulting from Internet radio sites such as Pandora.”

Digital radio technologies, including satellite radio and Internet radio, are expected to reverse trends of decreasing listenership. Listeners will have access to niche programming targeted to narrower demographic segments and will respond to a more interactive user experience enabled by program guides and other enhancements. Broadcasters, in turn, will have a larger reach and the ability to provide better targeted and more interactive ads.

“The US adoption of HD Radio began in the automotive sector, but finally extended into portable and home devices in 2010. The adoption of DAB radios in Europe has been led primarily by tabletop radio sales in the UK,” says Rosen. In addition to the US and the UK, Switzerland, Denmark, and Norway all have significant broadcast infrastructure in place, with Australia, Germany and France to complete the majority of their infrastructure in 2011.

ABI Research’s “Digital Radio” study covers digital radio receivers and subscriptions within the home and on the go (portable media players and automotive), and digital radio receiver shipments into cellphones. It provides a summary of standards adoption by country, and segmented unit shipments and revenue forecasts for the period 2010-2015. It also discusses music licensing and royalties, targeted advertising, efficient spectrum utilization, customer resonance and demand, and government levers.

This report is included in ABI Research’s Connected Home and Digital Media Research Services.