世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
中国のスマートフォンOEMとODM:ZTE、ティーシーエル・コミュニケーション、華為(ファーウエイ)、レノボ、ビーワイディー・エレクトロニックChinese Smartphone OEMs and ODMs
目次
2010 was a remarkable year for China’s handset market, with unit shipments increasing 17% compared to 2009. The country successfully achieved the first phase of its 3G technology deployment, completing 3G network construction in most major provinces and cities. Chinese handset operators began distributing 3G handsets through collaborations with domestic and international handset OEMs, with the transition to 3G leading a shift toward a more handset operator-centric distribution model. Smartphones also performed notably during 2010, composing approximately 11% of the country’s total handset shipments. China’s handset OEMs benefitted from the high sales volume of affordable smartphones, which have become the preferred choice of Chinese consumers due largely to their local user interface. What Questions Does This Report Answer?
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Table of ContentsSection 1. EXECUTIVE SUMMARY 1.1. China's Handset Market 1.2. China's 3G Development 1.3. China's Smartphone Market 1.4. China's Smartphone Operating System Market Section 2. CHINA'S HANDSET MARKET 2.1. China's Handset Market Forecast 2.2. China's Handset Supply Chain Structure 2.3. China's Handset OEM and ODM/EMS Overview 2.4. ZTE 2.5. Huawei 2.6. TCL Communication 2.7. Lenovo 2.8. China Wireless (Coolpad brand) 2.9. BYD Electronic 2.10. The Strengths of China's Domestic Handset OEMs 2.11. Strong Relationships with Local and International Handset Operators 2.12. Low-cost Manufacturing Know-how and Localized User Interface Products Section 3. CHINA'S 3G MARKET 3.1. China's 3G Subscribers 3.2. China's 3G Handset Market 3.3. China's TD-SCDMA Handset Market 3.4. China's WCDMA Handset Market 3.5. China's CDMA2000 EVDO Handset Market 3.6. China's Smartphone Market Forecast 3.7. China's Smartphone Operating Systems 3.8. The Strengths of the Android Operating System 3.9. Android Is an Open Source Platform 3.10. Lowering the Technology Barriers and Costs for Application Design 3.11. Flexibility for Application Development Section 4. KEY INDUSTRY PLAYERS 4.1. ZTE 4.2. TCL Communication 4.3. Huawei 4.4. Lenovo 4.5. China Wireless Technologies 4.6. BYD Electronic Section 5. COMPANY DIRECTORY Section 6. ACRONYMS 6.1. Scope of Study 6.2. Sources and Methodology 6.3. Notes Tables * 表の部分売りが可能です。データリソースまでお問合せください。(電話:03-3582-2531、Eメール:info@dri.co.jp) 1 Handset Shipments by OEM, World Market: 20102 Major China Domestic Handset OEMs Overview, Handset Shipments and Technology Scale: 20103 3G Subscribers Overview, China Market: 20104 3G Handset Shipments by Technology, China Market: 2010 to 20165 TD-SCDMA Handset Bidding Results, China Mobile, November 20106 WCDMA Handset Bidding Results, China Unicom, January 20117 Smartphone Shipment Forecast, World Market vs. China Market, 2010 to 20168 Smartphones Made by China's Domestic Handset OEMs9 Comparison of High-end and China-made Entry-level Smartphones10 Huawei IDEOS Series SmartphonesCharts
同社・類似レポート一覧プレスリリース
2010 a Banner Year for China’s Mobile Handset Markets as ZTE, TCL, Huawei and Lenovo Invest in Smartphones
SINGAPORE - June 21, 2011 2010 marked a year of outstanding growth for China’s handset market: unit shipments saw a 17% increase from 2009, with smartphone shipments accounting for 11% of the total. “The smartphone growth trend is expected to continue at least through the next five years,” says ABI Research VP of Forecasting Jake Saunders. “Entry-level smartphones retailing between US$155 and US$200 will be the driving force for this growth and for the attendant subscription rate growth among Chinese handset operators. This market surge is also reshaping the handset manufacturing and distribution business model in China.” China has successfully achieved the first phase of its 3G technology deployment, completing 3G network construction in most major provinces and cities. The total number of 3G subscribers in the country climbed to 47 million in 2010. Chinese mobile operators have been involved in the development of smartphones in China: operators first develop their own smartphone platforms, then purchase handset models from handset OEMs through a centralized procurement process, whereby OEMs design customized handsets according to operators’ specifications. The local mobile operators are also in tune with consumers’ preferences, providing low-cost service plans with low data volumes, to pair with entry-level smartphones. China’s domestic handset OEMs such as ZTE, TCL, Huawei, and Lenovo have aggressively invested in their smartphone businesses in recent years with the aim of riding the wave of 3G deployment in the country. Kevin Burden, VP and practice director for mobile devices, adds: “Compared to their international counterparts, the local OEMs showed their strengths in low-cost manufacturing knowhow and good relationships with local and international handset operators, as well as unique user interfaces and applications; all these factors promoted a growing presence for them in the entry-level smartphone market not only in China, but also in the global market.” ABI Research’s “Chinese Smartphone OEMs and ODMs” study covers a wide spectrum of China’s handset market, providing in-depth analysis of shipments and technologies across various market segments. It also offers an overview of the Chinese handset market, China’s 3G development trends, smartphone markets and operating systems, and the country’s distinctive handset supply chain model and domestic handset OEM and ODM companies. It is included in two ABI Research Services: Smartphones and Mobile Devices and Asia Intelligence. あなたが最近チェックしたレポート一覧お問い合せは、お電話・メール・WEBから承ります。お見積もりの作成もお気軽にご相談ください。 |
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2010年は、中国の携帯電話市場にとって、出荷数が前年比17％も上昇した記録的な年であった。中国では、ほとんどの主要都市で3Gネットワークの構築が完了し、3G技術の第一段階が順調に終了した。中国の携帯端末メーカーは、国内・海外の端末OEMとの協力によって、よりオペレータ中心の出荷モデルによる3G端末の出荷を開始した。2010年にはスマートフォンの市場も活発であり、中国の総端末数の約11％を占めた。中国の携帯端末のOEMは、販売数が非常に多いことから、安価なスマートフォンを作ることができるというメリットがあり、国内利用者の多くが中国向けのユーザーインターフェースのを購入している。この調査レポートは、中国の携帯電話市場を広範に調査している。様々な市場区分の出荷数と技術を分析し、3Gの市場傾向やスマートフォン市場、OSなどの中国の端末市場を概観し、中国特有のサプライチェーンモデルや国内の携帯端末のOEMとODM企業について記載している。