世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

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個人のコンテンツ消費の方法は、提供されるコンテンツライブラリとサービスの拡大によって変化している。消費者はかつてないほど多くのコンテンツに接することができるが、一部で言われているように、この新しいチャネルが消費者の行動を変化させるには至っていない。例えば、有料テレビは消費者のエンターテインメント支出においては依然主流である。解約が注目されたが、現在のところそれほど重大な影響を与えてはいない。
これらの新しいサービスとコンテンツのソースは、多くの点で分断化している。分断化は、様々な接続プラットフォームをサポートするハードウエアメーカーから、だれがいつコンテンツを受け取るかを選択するコンテンツプロバイダまで、及んでいる。このようなハードルにもかかわらず、ネット接続可能な家電デバイスの普及は進んでおり、コンテンツ所有者、開発者、デバイスメーカーなどの新しいビジネスチャンスとなっている。
この調査レポートは、米国、フランス、ドイツ、英国、中国、インド、韓国の7ヶ国の8市場(米国の2市場)を調査し、デジタルリビングルームでのHDTVとプレーヤ、ブルーレイプレーヤ、ゲーム機、インターネットセットトップボックスなどの家庭内の固定の家電製品に関する消費者行動や消費者習慣を描き出している。揺れ動く市場を経験した末に、消費者は既存のニューメディアの両方のハイブリッドなソリューションを選択することになるだろう。

The way individuals are consuming content is changing with an increasingly expanding library of content and services readily available to the consumer. Never before have consumers had this level of control over their content, and yet these new channels have not led to wholesale changes in consumer behavior as some might have suspected. Pay-TV for instance remains a critical component of the consumers’ entertainment budget. While cord cutting had garnered a significant level of attention it has not had a significant impact to date.

In many respects these new services and sources of content remain fragmented. Fragmentation stems from the hardware manufacturers who support different connected platforms to content providers who selectively choose who receives their content and when it is received. Content windows remain a vital lever available to content owners to help allocate control, but also add complexity to the market. Despite these hurdles, the penetration rate of connected CE devices continues to grow, bringing new opportunities to content holders, developers, and device manufacturers alike.

This study reviews eight surveys conducted in seven countries (two in the US, France, Germany, China, India, and South Korea) to get a better picture of consumer behavior and habits in this changing environment, with emphasis on fixed CE in the digital living room (HDTVs and source players: Blu-ray, game consoles, and Internet Set-top boxes). While the various markets will experience periods of ebbs and flows, in the end consumers will likely favor a hybrid solution consisting of parts from both traditional and new media.

What Questions Does This Report Answer?

• What is the penetration of pay-TV services?
• What is the expected impact of streaming media on traditional services like pay-TV?
• What is the penetration of fixed broadband?
• What is the penetration of home networks?
• What is the penetration of connected CE devices? (HDTV, Blu-ray, Game Consoles, and Internet Set-Top Boxes)
• What is the penetration of CE devices in consumers' households? (via respondents to surveys: US, France, Germany UK, China, India, South Korea)
• What is the average number of units owned by device category? (via respondents to surveys: US, France Germany, UK, China, India, South Korea)
• What type of technology are consumers using in their home networks? (via respondents to surveys: US, France Germany, UK, China, India, South Korea)
• What type of Wi-Fi technology are consumers using in their wireless home networks? (via respondents to surveys: US, France Germany, UK, China, India, South Korea)
• Which devices do consumers have connected to their home networks? (via respondents to surveys: US, France Germany, UK, China, India, South Korea)
• Which activities do consumers perform on connected computing products? (via respondents to surveys: US)
• Which activities do consumer perform on connected game consoles? (via respondents to surveys: US)
• Which OTT video services do consumers use on connected game consoles (and how long do they watch)? (via respondents to surveys: US)
• Which activities do consumers do on connected HDTVs? (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)
• Which OTT video services do consumers use on a connected TV (and how long do they watch)? (via respondents to surveys: US)
• Which activities do consumers do on connected Blu-ray players? (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)
• Which OTT video services do consumers use on connected Blu-ray players (and how long do they watch)? (via respondents to surveys: US)
• Which activities do consumers do on connected Internet set-top boxes? (via respondents to surveys: US)
• Which OTT video services do consumers use on Internet set-top boxes (and how long do they watch)? (via respondents to surveys: US)
• Which pay-TV services (cable, satellite, IPTV/Telco) do consumers subscribe? (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)
• How often do consumers rent movies (Blu-ray, DVD, streaming)? (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)
• How often do consumers purchase physical media? (DVD/Blu-ray, CD) (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)
• How are consumers listening/consuming music? (CD, Internet radio, music subscriptions) (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)

Who Needs This Report?

• CE manufacturers
• pay-TV operators
• retailers
• silicon providers
• software developers
• content providers
• broadcasters

目次

Game Consoles Most Used Connected CE Device for Online Video in the US

SCOTTSDALE, Ariz. - August 25, 2011
Game consoles were rated as the most used connected CE device in North America to stream Netflix content, according to two recent survey reports by ABI Research. Survey respondents said that on average, they spent seven to eight hours a week watching online video on these CE devices. “Companies such as Microsoft and Sony in particular are pushing to make the consoles more central to the digital living room,” says Michael Inouye, senior analyst, digital home. “Nintendo is not as aggressive in this regard yet, but with the Wii U they might try to make a bigger push into the over-the-top content delivery market.”

There were also significant regional disparities in game console connectivity rates: APAC has a low connect rate (13.1% in China, 10.9% in India, and only 6.3% in South Korea), especially compared to Western Europe (37.3% in the UK, 31.8% in France, and 20.6% in Germany) and the United States (38.7%). China’s low numbers can be attributed to the fact that game consoles are largely banned, while South Korea’s piracy issues and penchant for online and PC gaming limit the demand for consoles.

Digital home practice director Jason Blackwell commented on the future prospects for the game console market: “Some industry insiders have started to envision the demise of game consoles - an end expected to come at the hands of mobile devices. But we feel this market still has plenty of life. While mobile devices might soon match the processing power of game consoles, there are a number of issues such as storage and portability that could hinder the transition to mobile. The game console has a higher degree of persistence in the living room, giving more household members access to the device at any time of the day, whereas most mobile devices are designed for portability and a more personal experience.”

ABI Research’s reports, “HDTVs, Blu-ray, Game Consoles, and Internet Set-Top Boxes,” and “Consumer Content Consumption on Connected CE Devices,” review surveys from seven countries and examine consumer behavior on connected CE devices in the digital living room, including purchase intentions and penetration of brands.

They are part of the Digital Lifestyle Research Service.