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米国調査会社ABIリサーチがBLEの市場潜在性を調査したレポート
「低消費電力ブルートゥース：スポーツ、フィットネス、ホームオートメーション、医療用モバイルデバイスの自動接続」は、2010年だけで約3000万近くのBLEチップセットが出荷されるだろうと報告している。新技術にしては非常に高い導入率であるが、競合技術が多いことを考えれば、BLE技術が既存や新しい無線アプリケーション市場でどれだけ浸透し、闘えるのか疑問が残る。
Low Energy Bluetooth (or Bluetooth Low Energy – BLE) does not compete with existing Bluetooth nor does it extend existing Bluetooth directly. Instead it is a separate method of transmitting and receiving small amounts of data that can reside alongside existing Bluetooth software stacks on Bluetooth ICs and also share some key elements such as the Bluetooth radio and antenna to provide a new range of services.
BLE’s advantages are twofold. The possibility of integrating Low Energy Bluetooth into all new Bluetooth ICs at little or no increased cost seeds the market for BLE devices. In addition, by allowing mobile handsets to act as gateways to the WAN/Internet, Low Energy Bluetooth supports a new generation of real-time online applications for low-power personal devices.
This study establishes the potential for the Low Energy Bluetooth alongside other offerings across a range of criteria including functionality, applications suitability, market positioning and potential acceptance.
What Questions Does This Report Answer? - What is the demand for Low Energy Bluetooth and what will be the rate of its adoption?
- What applications will lead in Low Energy Bluetooth adoption?
- What form factors will lead Low Energy Bluetooth adoption?
- What is the status of Low Energy Bluetooth standardization?
Who Needs This Report?
- Semiconductor vendors
- Mobile handset vendors
- Watch and wireless device manufacturers
- Home wireless technology (remote controls etc.) vendors
- Mobile and computer HID and peripheral manufacturers
- MNOs
Table of Contents
Section 1.
EXECUTIVE SUMMARY
1.1. The Market Awaiting Bluetooth Low Energy
1.2. Market Drivers
1.2.1. Market Forecasts
1.2.2. BLE Shipments
1.2.3. Revenues from BLE
1.3. BLE Initial Market Focus
1.4. BLE Semiconductor Vendor Support
1.5. BLE is Mobile Centric
1.6. BLE Development and Adoption Timeline
1.7. A Widely Supported Standard for a Fragmented Market
1.8. Market Obstacles
1.8.1. Incomplete Standard
1.8.2. Rival technologies
1.8.3. BLE Will Penetrate the Mobile Handset Market
1.9. BLE: A Waiting Game?
1.10. How Fast to Move
1.11. Ensuring Interoperability and Market Awareness
Section 2.
MARKET ISSUES
2.1. BLE Overview
2.2. BLE Hardware
2.2.1. Dual-Band (BR/EDR Bluetooth Integrated with Bluetooth Low Energy)
2.2.1.1. Overview
2.2.1.2. Drivers
2.2.1.3. Market Focus
2.2.1.4. Current Development Stage
2.2.1.5. Vendors
2.2.2. Single-Band (Bluetooth Low Energy Standalone Solution)
2.2.2.1. Overview
2.2.2.2. Drivers
2.2.2.3. Current Development Stage
2.2.2.4. Vendors
2.2.3. Integration and Combo Chips
2.2.4. IC Pricing
2.3. BLE Ecosystem Support
2.3.1. Semiconductor Manufacturer Support
2.3.1.1. Dual-Band ICs
2.3.1.2. Single-Band ICs
2.3.2. Handset Manufacturer Support
2.3.3. MNO Support
2.3.4. End-User Support
2.3.5. Online Applications
2.4. BLE to Market
2.4.1. Dual-Mode Handsets
2.4.2. Single-Mode Devices
2.5. Bluetooth Low Energy Specification
2.5.1. Bluetooth Ultra Low Power Working Group Progress
2.5.1.1. Version 1.0
2.6. BLE Market Verticals and Applications
2.6.1. Sports and Fitness
2.6.1.1. In the Home
2.6.1.2. Within Professional Care
2.6.1.2.1. Continua Health Alliance
2.6.2. Home
2.6.2.1. Remote Controls
2.6.2.1.1. ULP Competitors
2.6.2.2. HIDs (Mice and Keyboards)
2.6.2.2.1. Concerns
2.6.2.3. Game Controls
2.6.2.4. Toys
2.6.3. Mobile Phone Accessories
2.6.4. Office
2.6.4.1. Notable Concerns
2.6.5. Automotive
2.6.6. Watches
2.7. Competing Technologies and Alliance Bodies
2.7.1. ANT Wireless
2.7.1.1. ANT Topology
2.7.1.2. Vendor Support
2.7.1.3. ANT+
2.7.2. BodyLAN
2.7.3. The RF4CE Consortium
2.7.4. Sensium
2.7.5. Z-Wave
2.7.6. ZigBee
2.7.7. Continua Alliance
2.7.8. Proprietary Solutions
2.7.9. IEEE 802.15.4
2.7.10. Low-Power Wi-Fi
2.7.10.1. Wi-Fi in the PAN
Section 3.
TECHNOLOGY
3.1. Technology Overview
3.2. BLE Technology Features and Capabilities Compared with BR/EDR Bluetooth
3.2.1. BLE and BR/EDR Bluetooth Technology Attributes
3.2.1.1. Radio Frequency Use
3.2.1.2. Distance/Range
3.2.1.3. Over the Air Data Rate
3.2.1.4. Application Throughput
3.2.1.5. Nodes/Active Slaves
3.2.1.6. Security
3.2.1.7. Robustness
3.2.1.8. Total Time to Send Data
3.2.1.9. Network Topology
3.2.1.10. Power Consumption
3.2.2. Service Discovery and Profile Concept
3.3. BLE IC Size
3.3.1. BLE Operation
Section 4.
KEY INDUSTRY PLAYERS
4.1. Bluetooth SIG
4.2. Broadcom
4.3. Continua Alliance
4.4. CSR
4.5. Cypress Semiconductor
4.6. DynaStream
4.7. EM Micro
4.8. FitLinxx
4.9. Freescale
4.10. Nike
4.11. Nokia
4.12. Nordic Semiconductor
4.13. Polar
4.14. RIM
4.15. Sony Ericsson
4.16. ST Ericsson
4.17. Suunto
4.18. Texas Instruments
Section 5.
MARKET FORECASTS
5.1. Market Forecasts Introduction
5.2. Forecast Methodology
5.3. Bluetooth Low Energy Market Forecasts
5.3.1. BLE Chipset Shipments and Revenue; Total Market
5.3.2. Dual-Mode BLE in Cellular Handsets
5.3.3. Dual-Mode BLE Equipment
5.3.4. Single-Mode BLE Equipment
Section 6.
COMPANY DIRECTORY
Section 7.
ACRONYMS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES
Tables
■Bluetooth Low Energy Chipset Revenue, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Chipset Shipments, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Chipset ASPs, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Device Shipments, World Market, Forecast: 2009 to 2014
■Bluetooth in Cellular Handsets, World Market, Forecast: 2009 to 2014
■Bluetooth V2.0 - 3.0 in Cellular Handsets, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy in Cellular Handsets, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy in Cellular Handsets by Region, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Dual-Mode Devices by Bluetooth Version in Mobile Handsets, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Dual-Mode Devices by Form Factor, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Dual-Mode Devices by Bluetooth Version in Mobile Handsets, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Dual-Mode Devices by Bluetooth Version in Notebooks, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Dual-Mode Devices by Bluetooth Version in PDAs, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Dual-Mode Devices by Bluetooth Version in Desktop PCs, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Dual-Mode Devices by Bluetooth Version in Other, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Single-Mode Devices by Application, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Single-Mode Devices by Form Factor, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Single-Mode Devices by Region, World Market, Forecast: 2009 to 2014
Charts
■Bluetooth Low Energy Chipset Shipments, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Device Shipments, World Market, Forecast: 2009 to 2014
■Bluetooth Low Energy Handset Shipments, World Market, Forecast: 2009 to 2014
(日本語訳)
低消費電力ブルートゥース(BLE)の出荷台数は2010年に3000万に迫る
英国ロンドン、2009年3月25日
2009年後半、低消費電力ブルートゥース(BLE)の仕様が公開され、製品の販売が始まる。BLE技術導入の準備が整ったのである。
米国調査会社ABIリサーチがBLEの市場潜在性を調査したレポート「低消費電力ブルートゥース:スポーツ、フィットネス、ホームオートメーション、医療用モバイルデバイスの自動接続」は、2010年だけで約3000万近くのBLEチップセットが出荷されるだろうと報告している。新技術にしては非常に高い導入率であるが、競合技術が多いことを考えれば、BLE技術が既存や新しい無線アプリケーション市場でどれだけ浸透し、闘えるのか疑問が残る。
「BLEは非常に短期間に広範に導入されるが、それは既存技術を兼ね備え、世界中の新世代のモバイル端末向けアプリケーションと接続をサポートしているためだ」とABIリサーチの主席アナリストJonathan Collins氏は言う。
BLE技術は、製品に技術を組み込む端末ベンダにとって、比較的安い追加コストでブルートゥースICに統合できる。スポーツ、健康診断、エンターテインメント用リモートコントロール、PC周辺接続などのアプリケーションが、すべてモバイル端末から操作可能となるため、BLEアプリケーションによる利益は、モバイル端末ユーザー、端末メーカー、モバイルネットワーク事業者、オンラインアプリケーション開発者に及ぶ。
BLEによってモバイル端末の機能が増え、モバイル端末が日常生活の中心的な位置を占めるようになるだろう。だが成功は、どれだけデバイスにBLEが搭載されるかにかかっている。BLE技術には多数の競合が存在する。
「BLEをモバイル端末に搭載することで利益を得る、多数の業界や技術の企業があるが、それで成功すると決まったわけではない。BLE導入やサポートに必要なエコシステムや、BLEと競合するアプリケーションや市場を広く深く理解しなければ、チャンスが失われる可能性がある」とCollins氏は言う。
この調査レポートは、機能、アプリケーションの適合性、市場のポジショニング、潜在的市場の認識といった多様な基準を元に、BLEやその他のサービスの潜在性を探っている。この調査レポートは、「短距離無線年間リサーチサービス」の一環である。
(原文)
Nearly 30 Million Bluetooth Low Energy (BLE) Chipsets to Ship in 2010
LONDON - March 25, 2009
Later this year, the first specification for Bluetooth Low Energy (BLE) will be published and products will follow shortly afterwards. The technology is set for stellar adoption.
According to a new ABI Research study examining the potential for Bluetooth Low Energy, in 2010 alone nearly 30 million BLE chipsets will ship. That is an extraordinary adoption rate for any new technology. But given the array of competitors it faces, questions remain about just how far the technology will be able to penetrate and compete in existing and emerging wireless application markets.
“BLE will see extremely rapid and widespread adoption because it combines with an established technology and supports a new generation of applications and connectivity for mobile handsets around the world,” says ABI Research principal analyst Jonathan Collins.
The technology will be incorporated in the Bluetooth ICs at a relatively minimal additional cost to the handset vendors that will embed them in their products. Even so, the benefits from BLE applications extend to mobile handset users, handset manufacturers, mobile network operators, online applications developers and others, as applications ranging from sports and wellness body monitoring, entertainment remote controls, PC peripheral connectivity and more, all become manageable from the mobile handset.
But while BLE adds functionality to mobile handsets and further places handsets at the center of daily life, success will depend upon the uptake of BLE in these devices. Here the technology faces a number of competing offerings.
“BLE offers significant potential for a range of industries and technology players to benefit from its installation in mobile handsets,” Collins notes, “but its success is not a fait accompli. Without a broad and thorough understanding of the ecosystem required to support BLE adoption, and the application and market environment within which BLE will have to compete, some of that potential could be lost.”
ABI Research’s new study “Low Energy Bluetooth” establishes the potential for the Bluetooth Low Energy alongside other offerings across a range of criteria including functionality, applications suitability, market positioning and potential acceptance. It is part of the firm’s Short Range Wireless Research Service.
