企業のスマートフォンとメディアタブレット用のモバイルアプリケーション:B2BとB2Cアプリケーションの予測とサプライチェーン分析 / ABI リサーチ

企業のスマートフォンとメディアタブレット用のモバイルアプリケーション:B2BとB2Cアプリケーションの予測とサプライチェーン分析

Mobile Enterprise Applications for Smartphones and Media Tablets
B2B and B2C Applications Forecasts and Supply Chain Analysis

出版社	出版日	価格	ページ数	図表数
ABI リサーチ	2011年6月	お問い合わせください	80	39

価格・ご注文について

スマートフォンとメディアタブレット向けに、特別に設計されたモバイルアプリケーションによって、企業はビジネスプロセスの収益性を上げ、消費者に対するブランド力の拡大を図ることができる。B2E(企業と従業員)のアプリケーションによって、従業員は配送や勤務のスケジュール、CRM/ERPデータベース、目録データなどの、業務に必要な情報に接続することで、生産性を改善することができる。B2C(企業と顧客)のアプリケーションによって、企業は企業ブランドのアプリケーションを介して顧客と対話することができる。顧客とは、他の企業や消費者である。
この調査レポートは、需要側と供給側の両方の、B2EとB2Cのアプリケーションについて概説し、スマートフォンとメディアタブレットの、企業と消費者の加入者数を記載している。B2EとB2Cアプリのモバイルサプライチェーンについても概説し、write-once-deploy-anywhere(一度書けばどこでも実装可能)、データベース統合、管理機能を提供するモバイルアプリケーションプラットフォームのプロバイダの詳細な分析も行っている。HTML5、native development、ウェブブラウザレイアウトエンジン、バーチャルマシン、スクリーンスクレイピング (screen-scraping)、企業アプリストアなどの、企業向けアプリの採用を可能にする技術についても分析している。企業が採用しているモバイルアプリケーションで使用されているプラットフォームは、アンドロイド、iOS、BlackBerry、ウィンドウズ、Symbianなどについて調査している。
この調査レポートは、B2EとB2Cアプリケーションの両方の加入者数と収益を記載し、米国とカナダなどの世界の7つの地域毎の、スマートフォンとメディアタブレットの予測を行っている。B2Eのアプリの予測は垂直市場に特化した、いわゆるLOB(line-of-business、企業が業務処理に必要とする主要な機能を行うアプリケーション) アプリ、BI(business intelligence)アプリ、ワークフローアプリについてである。

Specially designed mobile applications for smartphones and media tablets enable companies to mobilize business processes and to extend their brands for greater interaction with customers. B2E(Business-to-Employee) applications are apps used by employees that improve their productivity via access to delivery/work order schedules, CRM/ERP databases, inventory data, and other task-specific information. B2C (Business-to-Customer) apps are business-branded apps that allow businesses to interact with their customers. The customers can be other businesses or consumers.

This report provides an in-depth review of both the demand and supply-side drivers for B2E and B2C applications. It includes quantification of the smartphone and media tablet subscriber bases for both the enterprise and consumer segments. The mobile supply chain that contributes to B2E and B2C app adoption is extensively reviewed, including a deep dive analysis of mobile application platform providers whose platforms provide write-once-deploy-anywhere development, database integration, and management capabilities. Also examined are the technologies enabling enterprise app adoption, including HTML5, native development, web browser layout engines, virtual machines, screen scraping, and enterprise app stores among others. Threaded throughout the analysis is the impact of device OS platforms such as Android, iOS, BlackBerry, Windows and Symbian on enterprise application adoption.

The report concludes with subscriber and revenue forecasts for both B2E and B2C apps. Forecast segmentation is provided for seven world regions including the US and Canada, and for smartphones and media tablets. Apps in the B2E forecasts are industry vertical-specific apps called LOB (line-of-business) apps, BI (business intelligence) apps, and workflow apps.

What Questions Does This Report Answer?

What mobile suppliers are creating the most demand for mobile enterprise applications?
What are the technologies enabling growth of mobile enterprise applications?
How many enterprise and consumer smartphone and media tablet subscribers make up the addressable market for B2E and B2C apps?
How many B2E subscribers are there by region, for smartphones, and for media tablets?
How many B2C subscribers are there by region, for smartphones, and for media tablets?
Which application type - B2E and B2C apps - will generate the most service revenues?
Which device type will generate the most enterprise app revenues - smartphones or media tablets?
How are B2E applications distributed and what is the role of device application stores?
Who are the new mobile application platform suppliers and how are they different from the incumbents?
How are SIs and ISVs affected by the automation of mobile app development, integration and management?
How are operators taking part in the growth of enterprise mobile applications?

Who Needs This Report?

Developers and ISVs
Mobile application development platform vendors
Mobile enterprise application solution providers
Mobile application testing vendors
System integrators
Operators
Device vendors
Advertising Agencies
Device management firms
Financial community

Top Line Forecast

Drivers

Inhibitors

Summary and Strategic Recommendations

Section 1.
EXECUTIVE SUMMARY

1.1. Report Scope

1.2. Drivers

1.3. Smartphones and Tablets

1.4. Business Mobilization as a Competitive Advantage

1.5. Improved Profitability

1.6. Competitive Differentiation

1.7. Customer Intimacy and Retention

1.8. Mobile Application Development Platforms

1.9. Device Management Services

1.10. Channels

1.11. Application Stores

1.12. Advertising Agencies

1.13. System Integrators and ISVs

1.14. Forecasts - B2E and B2C Application Service Revenues

1.15. Revenues by Region

1.16. Revenues By Application Type

1.17. Revenues by Device Type

Section 2.
MARKET REVIEW

2.1. Report Scope and Definitions

2.2. Smartphones

2.3. Tablets

2.4. Application Definitions

2.5. Business to Employee

2.6. Business to Customer and Business to Business

2.7. Mobile Enterprise Application Platforms

2.8. What Apps Do Mobile Workers Have on Their Mobile Devices?

2.9. Demand Drivers for Enterprise Applications

2.10. Smartphone Growth

2.11. Tablet Growth

2.12. Mobilization of Workforce

2.13. Corporate Data Utilization

2.14. Personal Liable Smartphones

2.15. Print Communications Savings

2.16. Customer Intimacy/Retention and Competition

2.17. Gen X/Y Influence

2.18. Supply Drivers for Enterprise Applications

2.19. Write-Once-Deploy-Anywhere Application Development Platforms

2.20. Mobile Device Management Services

2.21. Cloud Services

2.22. Application Distribution

2.23. Application Storefronts

2.24. App Packaging

Section 3.
TECHNOLOGY ISSUES

3.1. Mobile Software Development Evolution - A Short History

3.2. Write-Once-Deploy-Anywhere Mobile Development Platforms

3.3. Middleware Components for Back-End Database Integration

3.4. Native Apps vs. Interpreter Runtime Apps

3.5. HTML5

Section 4.
KEY INDUSTRY PLAYERS

4.1. Mobile Enterprise App Ecosystem

4.2. Developers and ISVs

4.3. Enterprise Application Platform Providers

4.4. RhoMobile

4.5. PhoneGap

4.6. Worklight

4.7. Karya (MobileReflex)

4.8. iPFaces

4.9. MoSync

4.10. MobiFlex

4.11. Moofwd

4.12. Kony Solutions

4.13. Antenna Software

4.14. Formotus

4.15. Vivido

4.16. Pyxis Mobile

4.17. SAP/Sybase

4.18. Samsung SDS

4.19. Appcelerator

4.20. Competitive Dynamics of App Development Platforms

4.21. Mobile Application Testing Services

4.22. Device Anywhere

4.23. Perfecto Mobile

4.24. Jamo Solutions

4.25. BSquare

4.26. Advertising Agencies

4.27. Operators

4.28. AT&T

4.29. Sprint

4.30. Verizon

4.31. Vodafone

4.32. System Integrators

4.33. Trends Favoring SI Involvement as Businesses Mobilize

4.34. Trends Not Favoring SIs as Businesses Mobilize

4.35. Enterprise Systems and Challenges for Mobile Application Development

4.36. SI Strategies in the World of Mobility

Section 5.
MARKET FORECASTS

5.1. B2E Apps

5.2. Smartphone and Tablet Penetration

5.3. Forecast Methodology

5.4. Regional Analysis

5.5. Vertical Analysis - Smartphones

5.6. Vertical Analysis - Tablets

5.7. Outsource vs. Insource App Development

5.8. Revenues

5.9. B2C Forecasts

5.10. Forecast Methodology

5.11. Total B2C Applications Under Management

5.12. Smartphone and Tablet B2C App Adoption

5.13. B2C Application Management Revenues and Pricing

Section 6.
COMPANY DIRECTORY

Section 7.
ACRONYMS

7.1. Scope of Study

7.2. Sources and Methodology

7.3. Notes

Tables

* 表の部分売りが可能です。データリソースまでお問合せください。(電話:03-3582-2531、Eメール:info@dri.co.jp)

B2E and B2C Application Service Revenues by Region, World Market, Forecast: 2010 to 2016

B2E and B2C Application Service Revenues by Application Type, World Market, Forecast: 2010 to 2016

B2E and B2C Application Service Revenues by Device Type, World Market, Forecast: 2010 to 2016

Enterprise Smartphone Customer Share of Total Mobile Business Customer Base by Region, World Markets: 2010 to 2016

Consumer Smartphone Customer Share of Total Mobile Consumer Base by Region, World Markets: 2010 to 2016

Smartphone Customer Share of Total Mobile Customer Base by Region, World Markets: 2010 to 2016

Enterprise Tablet Customer Share of Total Mobile Business Customer Base by Region, World Markets: 2010 to 2016

Consumer Tablet Customer Share of Total Mobile Consumer Base by Region, World Markets: 2010 to 2016

Tablet Customer Share of Total Mobile Customer Base by Region, World Markets: 2010 to 2016

Enterprise Smartphone Customers by Region, World Markets: 2010 to 2016

Enterprise Smartphone Customer Share of Total Mobile Business Customer Base by Region, World Markets: 2010 to 2016

Enterprise Tablet Customers by Region, World Markets: 2010 to 2016

Enterprise Tablet Customer Share of Total Mobile Business Customer Base by Region, World Markets: 2010 to 2016

Smartphone B2E Application Subscribers by Region, WorldMarkets: 2010 to 2016

Tablet B2E Application Subscribers by Region, World Markets: 2010 to 2016

Smartphone B2E Application Subscriber Penetration Among Mobile Business Customers by Region, World Markets: 2010 to 2016

Tablet B2E Application Subscriber Penetration Among Mobile Business Customers by Region, World Markets: 2010 to 2016

Smartphone B2E Application Customer Distribution by Industry Vertical, World Markets: 2010

Tablet B2E Application Customer Distribution by Industry Vertical, World Markets: 2010

Smartphone B2E Application Revenues by Region, World Markets: 2010 to 2016

Tablet B2E Application Revenues by Region, World Markets: 2010 to 2016

Active B2C Application Customers by Region, Smartphones & Tablets, World Markets: 2010 to 2016

Active B2C Application Customer Distribution by Region, Smartphones & Tablets, World Markets: 2010 to 2016

Active B2C Application Customers by Device Type, WorldMarkets: 2010 to 2016

Active B2C Application Customer Distribution by Device Type, World Markets: 2010 to 2016

Active B2C Application Revenues by Region, World Markets: 2010 to 2016

Active B2C Application Revenue Distribution by Region, WorldMarkets: 2010 to 2016

Charts

B2E and B2C Application Service Revenues by Application Type, World Market, Forecast: 2010 to 2016
Applications on Smartphone by Type, United States Mobile Business Customer Survey: Dec 2010
Applications on Smartphone by Type

Figures

Mobile Business Customers Accessing Corporate or Customer Data on Mobile Phone, US Survey Results, 2008, 2009, and 2010
Moofwd's Mooestro Smartphone Application for Chile's Duoc University
Sprint ID Professional ID Pack
Traditional and New Mobile Application Development Platforms
Rhodes Architecture
Appcelerator's Titanium Application Development Platform for Desktop and Mobile Applications
Mobile Enterprise Application Solution Providers Capabilities Matrix
Mobile Application Test Platform Vendors Capabilities Matrix
Smartphone B2E Application Customer Distribution By Industry Vertical, World Markets: 2010
Tablet B2E Application Customer Distribution by Industry Vertical, World Markets: 2010