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中国のモバイル決済:近距離通信、RF SIM、SIMパス

Mobile Payments in China
NFC, RF SIM and SIMpass

 

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ABI リサーチ 2011年7月お問い合わせください 3115

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中国は世界最大のモバイル市場である。そして、中国のモバイル決済市場はまだ始まったばかりである。多くの市場関係者が、最初の市場参入による優位を得ようと模索している。市場の可能性は非常に大きいが、2.4 GHzのRF SIM対13.56 MHzのNFCなどの、近距離通信による支払技術が底堅いだろう。この調査レポートは、中国の非接触支払モバイル決済のエコシステムを概観している。短期的な法規制の方向性や、主要企業の決済技術の競争環境とその勝者を指摘している。中国での競争で勝ち残るのは、現在のところは、MNO、金融機関、第三者のモバイル決済サービスプロバイダであるだろう。それぞれが競争上の強みと顧客に提供するサービスをもっている。

China is the world’s largest single mobile market. Indeed, China’s mobile payments industry is a burgeoning market. It is attracting a number of participants in an attempt to assume first mover advantage. While the market potential is very real, there is uncertainty over which proximity payment technology will ultimately secure dominance - RF SIM on the 2.4 GHz band versus NFC on the 13.56 MHz band.

This survey attempts to provide an overview of the contactless mobile payments ecosystem in China. It also explores the near-term regulatory directives and the payment technology competition amongst the key players and points out the likely winners. The race to lead in China primarily exists among the MNOs, banking institutions and the third party mobile payment service providers. Each has its own competitive advantage and offering to consumers.

What Questions Does This Report Answer?

  • What are the opportunities for contactless payment in the Chinese market?
  • What standard does the government support?
  • How will NFC be implemented?
  • What is SIMpass?
  • Who are the key players in the Chinese mobile payment market?
  • What are the main bottlenecks?
  • How will the market evolve?

Who Needs This Report?

  • smart card vendors
  • mobile operators
  • government planning departments
  • investment banks


目次


Section 1.
EXECUTIVE SUMMARY


Section 2.
SCOPE AND TECHNOLOGY ISSUES

2.1. Payment Technologies
2.2. Proximity Technologies in China

Section 3.
THE CHINA MARKET

3.1. Market Size
3.2. Market Drivers
3.3. Challenges and Constraints

Section 4.
CHINA MOBILE PAYMENT ECOSYSTEM

4.1. Regulators
4.2. Financial Service and Telecommunication Players
4.3. Supporting Stakeholders

Section 5.
KEY INDUSTRY PLAYERS

5.1. China Mobile
5.2. China Unicom
5.3. China Telecom
5.4. China UnionPay
5.5. NXP
5.6. Gemalto
5.7. Shanghai Fudan Microelectronics
5.8. Hengbao
5.9. WatchData
5.10. Directel Holdings Ltd.
5.11. Hunan Hisun Mobile Pay IT Ltd
5.12. Nationz Technologies Inc.
5.13. Eastcompeace Smart Card Co. Ltd.
5.14. Wuhan TianYu Information Industry Co., Ltd.
5.15. Jiangsu Changjiang Electronics Technology Co., Ltd.
5.16. Nantian Information
5.17. Shenzhen ZhengTong Electronics

Section 6.
MARKET FORECASTS

6.1. Mobile Phone Subscribers and Handset Shipments
6.2. NFC Handsets Shipments
6.3. NFC Handsets versus NFC Add-ons
6.4. Contactless Mobile Payments Transaction Volume and Value
6.5. Conclusions

Section 7.
COMPANY DIRECTORY


Section 8.
ACRONYMS

8.1. Sources and Methodology
8.2. Notes



Tables

* 表の部分売りが可能です。データリソースまでお問合せください。(電話:03-3582-2531、Eメール:info@dri.co.jp)

1
Mobile Subscribers, China, Forecast: 2010 to 2016
2
Mobile Handset Shipments, China, Forecast: 2010 to 2016
3
Number of NFC Handsets Shipped, by Type, China, Forecast: 2010 to 2016
4
Number of NFC Devices Shipped, China, Forecast: 2010 to 2016
5
Number of NFC Chipsets Shipped, China, Forecast: 2010 to 2016
6
NFC Chipset Shipment Value, China, Forecast: 2010 to 2016
7
Contactless Mobile Payments Transaction Volume and Value, China, Forecast: 2010 to 2016

Charts
  • Mobile Subscribers
  • Mobile Handset Shipments
  • Number of NFC Handsets Shipped, by Type
  • Number of NFC Devices Shipped
  • Number of NFC Chipsets Shipped
  • NFC Chipset Shipment Value
  • Contactless Mobile Payments Transaction Volume and Value
  • Mobile Subscribers, China, Forecast: 2010 to 2016
  • Mobile Handset Shipments, China, Forecast: 2010 to 2016
  • Number of NFC Handsets Shipped, by Type, China, Forecast: 2010 to 2016
  • Number of NFC Devices Shipped, China, Forecast: 2010 to 2016
  • Number of NFC Chipsets Shipped, China, Forecast: 2010 to 2016
  • NFC Chipset Shipment Value, China, Forecast: 2010 to 2016
  • Contactless Mobile Payments Transaction Volume and Value, China, Forecast: 2010 to 2016

Figures
  • Contactless Mobile Payment System, China

 

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プレスリリース

NFC Payment Transaction Values in China Could Surpass $8 Billion by 2014

SINGAPORE - August 4, 2011
China could see more than $8 billion in mobile payments by 2014, according to ABI Research forecasts.

The Near Field Communication (NFC) market is moving forward on an uneven front. Google is aggressively supporting the technology through the latest generation of Android handsets from its partners such as Samsung. Nokia is introducing NFC-capable handsets, but the C7 and N9 only support non-secure applications and not contactless payment.

In China, however, device manufacturers and operators are keen to move ahead with contactless mobile payment. It will be interesting to see how ZTE, as a local OEM, implements its announced range of NFC smartphones and handsets.

Jake Saunders, VP for forecasting at ABI Research notes, “China is a big mobile payments market to play for. There were more than 868 million cellular subscribers as of the end of March 2011.”

China’s mobile payments industry is burgeoning, attracting many participants wishing to grab first-mover advantage and vie for a bigger slice of the pie. ABI Research estimates that NFC payment transaction values in China could surpass $8 billion by 2014. Financial institutions (China UnionPay), third party mobile payment service providers, and Mobile Network Operators (China Mobile, China Unicom and China Telecom) are all jostling for position. According to Saunders, “ABI Research believes the mobile payment market in China will largely adopt an MNO-led business model.”

The Chinese government has expressed a preference for an NFC device solution utilizing the 13.56 MHz frequency band. To break the classic chicken-and-egg cycle, there are bridging solutions intended to stimulate the contactless payment market. The principal one is contactless (NFC) SIM cards. WatchData’s SIMpass solution has attracted strong interest from all three operators.

As a result, more NFC handset add–ons are shipped than NFC-enabled mobile handsets: 2.5 million SIMpass add-ons and 50,000 SD add-ons, versus 45,000 handsets in 2010.

ABI Research’s “Mobile Payments in China” study, produced by the firm's Singapore division, provides an overview of the contactless mobile payments ecosystem in China. It also explores the near-term regulatory directives and the payment technology competition among the key players, and points out the potential winners and losers.
It is a component of two ABI Research Services: Asia Intelligence, and Mobile Money.

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