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【分析レポート:アプリケーション】デジタルトランスフォーメーションへの通信会社の戦略

Telcos' Strategies for Digital Transformation

Application Analysis Report

 

出版社 出版年月価格 ページ数図表数
ABI Research
ABIリサーチ
2019年1月お問い合わせください 36 17

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サマリー

ABI Research coined the concept “UnTelco” to define the activities, strategies, and opportunities that Mobile Service Providers (MSPs) should pursue beyond their traditional offerings to foster revenue growth. This report provides an in-depth look at MSPs’ strategies and initiatives undertaken in order to move beyond legacy structures and to seize current and future UnTelco opportunities. It further discusses how different MSPs are approaching these various platforms, provides case studies, and derives lessons that can be learned from the experiences of other MSPs.

Platforms must be interpreted in the wider sense of initiatives aimed at creating new capabilities, opportunities, etc. The report identifies five main macro areas or platforms that MSPs must develop to remain competitive in the market: a technology platform, a restructuring platform, an ecosystem and partnership platform, a go-to-market platform, and a Mergers and Acquisitions (M&A) platform. This report presents and analyses initiatives by MSPs, including, among others, AT&T, Telefonica, NTT DOCOMO, Turkcell, Veon, Rostelecom, Orange, and Vodafone. It provides a mix of technology and business analysis, including software and cloud-driven concepts that telcos aim to deploy to implement UnTelco business models. Technologies and topics include the cloudification of the network and AI, the creation of a digital customer, the role of partnerships in the new Technology, Media, and Telecommunications (TMT) market, and the role of digital services to create new revenue.

 

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(株式会社データリソース 03-3582-2531、office@dri.co.jp

 



目次

  • 1. EXECUTIVE SUMMARY
  • 2. RECOMMENDATIONS
  • 3. THE UNTELCO CONCEPT
  • 4. HOW ARE MSPS TURNING THEMSELVES INTO PLATFORM PLAYERS?
    • 4.1. There Is No Single View of What a Digital Telco Will Look Like
    • 4.2. Common Themes Emerging and Lacking from MSPS' Plans
  • 5. TECHNOLOGY PLATFORMS
    • 5.1. AI and Machine Learning
    • 5.2. The Telco Cloud
  • 6. WORKFORCE RESTRUCTURING AND CULTURAL TRANSFORMATION PALTFORMS
    • 6.1. Restructuring
    • 6.2. Cultural Tranformation
  • 7. ECOSYSTEM AND PARTNERSHIP PLATFORMS
    • 7.1. Ecosystem of Partners
    • 7.2. Ecosystem of Experiences
  • 8. GO-TO-MARKET PLATFORMS
    • 8.1. Separate Units
    • 8.2. Branding and Marketing
  • 9. M&A PLATFORM
    • 9.1. M&A Activity by Leading Telcos and Changing Trends
    • 9.2. Startup Incubators
  • 10. CASE STUDIES
    • 10.1. Lessons from the Webscale World
    • 10.2. MSPS' Path and Lessons for Creating a Digital Player
  • 11. COMPANY PROFILES
    • 11.1. Facebook
    • 11.2. Telefonica
    • 11.3. Tencent

Companies Mentioned

  • MSP
  • Telefonica
  • Verizon
  • Vodafone Group
  • Tencent
  • Amazon
  • Turkcell
  • Facebook, Inc.
  • ING Group
  • Google
  • Open Technologies
  • Sprint Corporation
  • Deutsche Telekom
  • NTT
  • WeChat
  • Ericsson
  • Huawei
  • Nokia
  • PT
  • BT Group
  • Vimpelcom
  • Tele2

 

 

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