世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

【分析レポート:技術】電子棚札:投資収益率分析とビジネスチャンス

Electronic Shelf Labels: ROI Analysis and Market Opportunities

1Q 2017 | Technology Analysis Report | AN-2764 | 17 pages | 2 charts | PDF |

 

出版社 出版年月価格 ページ数図表数
ABI Research
ABIリサーチ
2017年3月お問い合わせください 17 2

サマリー

Electronic Shelf Labels (ESLs) and their key application dynamic pricing form an important part of any brick and mortar digitization strategy. ESLs are tools that cannot only be used to optimize margins, but more importantly, they can be used to increase customer engagement through mobile interaction and real-time reaction to trends, not unlike established practices in online commerce. Moreover, they help build personalized multi-channel retail experiences. While ESLs failed to become mainstream due to a number of reasons, such as lack of awareness and immature technology, this is about to change with players like Amazon leading the way.



目次

  • 1. INTRODUCTION
    • 1.1. The Future of Bricks and Mortar Retail
    • 1.2. Total Market Forecasts
    • 1.3. Regional Forecasts
    • 1.4. In-Store Pricing Roadmap
  • 2. KEY MARKET DRIVERS AND INHIBITORS
    • 2.1. Current Retail Market Drivers for ESLs
    • 2.2. Analysis of Traditional ESL ROI
    • 2.3. New ROI Opportunities
    • 2.4. Question Marks Over ESLs
    • 2.5. Connectivity: Creating a Link Between the Product and the Consumer
  • 3. DYNAMIC PRICING
    • 3.1. The Psychology of Dynamic Pricing
    • 3.2. What Dynamic Pricing Offers
    • 3.3. Six Variations of Dynamic Pricing
    • 3.4. How Amazon Already Leads on Bricks and Mortar Dynamic Pricing
    • 3.5. Dynamic Pricing + Mobile Shopping = New Opportunities

 

 

ページTOPに戻る

プレスリリース

[プレスリリース原文]

The Future of Retail: Electronic Shelf Labels Market Will Increase 10-Fold in Next Five Years

 

Oyster Bay, New York - 27 Mar 2017

As retailers increasingly struggle to effectively match online pricing, digitize their physical stores, meet new order fulfillment models, and streamline the shopping experience, electronic shelf labels (ESLs) are gaining market momentum. ESLs will hit the mass market and accrue more than $4 billion in global revenues by 2022, finds ABI Research, with several big box retail deployments to trigger a domino effect in market growth over the next two years.

ESLs provide retailers with a significant ROI by streamlining paper/staff costs, reducing the risk of human error, cutting back on waste, and improving price perception. All the benefits can collectively affect retailers’ bottom lines by as much as 5%.

With multi-color graphic display prices falling, in-aisle promotion barriers are disappearing, with many major grocery chains in the U.S. and UK expected to roll out ESLs over the next three years. Germany continues to see a lot of activity with trials suggesting a strong pipeline of opportunity across the continent. Asia also represents huge opportunity, with the global industry watching to see if market incumbents can expand into these two markets despite increasing competition from local players.

While Amazon Go and its global effect on the retail technology market landscape is clear, the role that dynamic pricing plays in Amazon’s model remains less apparent. ABI Research anticipates that online pricing will become omnichannel pricing, which means in-store dynamic pricing will soon become a reality with ESLs playing a predominant role. In collaboration with BLE and NFC technologies, ESLs can track purchases as customers shop, allowing retailers to build apps that eliminate the need for queues and checkout processes entirely.

These findings are from ABI Research’s Electronic Shelf Labels: ROI Analysis and Market Opportunities report.

 

あなたが最近チェックしたレポート一覧

  • 最近チェックしたレポートはありません。

お問合は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのお問合せはこちらのフォームから承ります

このレポートへのお問合せ

03-3582-2531

電話お問合せもお気軽に

<無料>メルマガに登録する

 

 

ページTOPに戻る