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【分析レポート:技術】企業の動画プラットフォーム

Enterprise Video Platforms

1Q 2017 | Technology Analysis Report | AN-2364 | 38 pages | 1 table | 4 charts |

 

出版社 出版年月価格 ページ数図表数
ABI Research
ABIリサーチ
2017年2月お問い合わせください 38 5

サマリー

企業は動画を共働、ビデオ会議、教育、マーケティングなどの様々な用途で活用している。動画共働やビデオ会議ツールなどの幅広い採用にもかかわらず、これらの市場は非常に成熟している。今日、企業や組織は動画管理や配信に関する技術的あるいは管理上の課題に取り組んでおり、社内ユーチューブアプリや動画コンテンツ管理システムに注力したり、ネットワーク機能を損なうことなく経済的に動画配信を行うシステムに関するビジネスチャンスを生み出している。また、マーケティング用途の新しいパーソナライゼイション技術も有望な成長分野とみられている。

Video is used pervasively within the enterprise in a variety of applications including collaboration, videoconferencing, education, and marketing. Despite widespread adoption of video collaboration and videoconferencing tools, these markets are very mature. Today, organizations are struggling with technical and management challenges of video management and delivery, creating opportunities in corporate YouTube applications, centered around video content management systems, as well as systems that can economically distribute video without breaking other network functions. In addition, new personalization technologies applied to marketing are an exciting growth area.



目次

  • 1. VIDEO DRIVING ENTERPRISE TRANSFORMATION
    • 1.1. Big Files with Big Impact
    • 1.2. Video Fragmentation Is a Challenge
    • 1.3. Recommendations
    • 1.4. Enablers
    • 1.5. Inhibitors
  • 2. COMPONENTS OF VIDEO TECHNOLOGY AND SOLUTIONS
    • 2.1. Capture
    • 2.2. Content Management Systems
    • 2.3. Encoding & Processing
    • 2.4. Video Servers And Storage
    • 2.5. Playback
  • 3. FUNCTIONAL APPLICATIONS OF VIDEO
    • 3.1. Enterprise collaboration
    • 3.2. Videoconferencing
    • 3.3. Education
    • 3.4. Marketing
    • 3.5. Other Significant Applications
    • 3.6. Video Surveillance
  • 4. ENTERPRISE VIDEO APPLICATIONS WITHIN VERTICALS
    • 4.1. Healthcare
    • 4.2. Retail and Commerce
    • 4.3. Education
    • 4.4. Tourism
    • 4.5. Government, Military, and Defense
    • 4.6. Banking, Finance and Insurance
    • 4.7. Industrial and Manufacturing
  • 5. COMPANIES IN THE ENTERPRISE VIDEO SECTOR
    • 5.1. Players In Multiple Categories
    • 5.2. Internet Video Delivery (OVP, CDN, etc.)
    • 5.3. Corporate Video Portals
    • 5.4. Marketing Targeted
    • 5.5. Enterprise Encoding Technology
    • 5.6. Video Network Technology
    • 5.7. Personalization
  • 6. MARKET OPPORTUNITIES
    • 6.1. Market Potential
    • 6.2. Market Share

 

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プレスリリース

[プレスリリース原文]

Corporate Video Sharing Applications Fuel Enterprise Video Communications Market Growth

 

Oyster Bay, New York - 14 Mar 2017

With video communications’ ability to enhance collaboration, improve information retention, and increase productivity, ABI Research finds that corporate video management, sharing, and personalized marketing video applications show significant potential in the global enterprise video communications market. The enterprise video training and education market will continue to grow at a nearly 10% CAGR while video marketing systems will exceed a 20% CAGR.

“As organizations aim to integrate multiple video-focused systems under common management frameworks and onto common IT systems, suppliers struggle to integrate historically varied functional constraints into a common platform,” says Sam Rosen, Managing Director and Vice President. “Enterprise YouTube systems must be strong enough to meet privacy and records retention policies while effectively servicing internal training video, marketing systems, and employee communication functions. New smartphone use cases and robust network capacities will drive future market consumption.”

Notable market competitors in the enterprise YouTube market segment include Kaltura, Media Platform, and Sonic Foundry. Larger companies, such as IBM and Microsoft, are also developing more comprehensive solutions, and this market may be integrated into broader UCS platforms, such as those by Cisco and Microsoft. 

“Amazon’s entry into the web conferencing market with Chime is weak, but should not be taken out of context,” concludes Rosen. “Amazon has a portfolio of enterprise video products that work best in conjunction with Amazon Web Services’ (AWS) cloud services, such as the Amazon Elastic Transcoder. Amazon’s Chime is likely to precede other components that form a comprehensive enterprise communications portfolio. As all companies expand their offerings within the enterprise communications market, there will be room for suppliers to engage in greater value-added discussions.”

These findings are from ABI Research’s Enterprise Video Platforms report.

 

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