世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い



屋外デジタル広告(DOOH)市場:フォーマットタイプ別(看板、交通機関、街頭設置物、その他)、用途別(屋内、屋外)、エンドユーザ別(自動車、パーソナルケア・家庭用品、エンターテインメント、小売り、食品・飲料、通信、BFSI、その他) - 世界の機会分析と産業予測 2017-2023年

Digital-Out-Of-Home (DOOH) Market by Format Type (Billboard, Transit, Street Furniture and Others), by Application (Indoor and Outdoor) and by End User (Automotive, Personal Care & Household, Entertainment, Retail, Food & Beverages, Telecom, BFSI, and Others) - Global Opportunities Analysis and Industry Forecast, 2017-2023

 

出版社 出版日電子媒体価格ページ数
Allied Market Research
アライドマーケットリサーチ
2018年2月 US$ 5,370
シングルユーザライセンス
247p

サマリー

この調査レポートは屋外デジタル広告(DOOH)市場を分析・予測したAllied Market Researchの市場調査報告書です。

Description

The global digital-out-of-home Market was valued at $3,639.30 million in 2016, and is estimated to reach $8,393.30 million by 2023, growing at a CAGR of 12.60% from 2017 to 2023. DOOH media is a form of marketing and advertisement solutions for targeting large audiences residing outside the home. The global digital-out-of-home market is expected to witness significant growth in the future, owing to increase in expenditure on sales & marketing and inclination towards digitization across the globe.

The Asia-Pacific digital-out-of-home market is expected to register the highest CAGR during the forecast period, due to increase in government investment on digitization and rise in GDP in the regions, which assist in high advertisement spending.

The digital-out-of-home market is segmented based on format type, application, end user type, and geography. On the basis of format type, the market is classified into billboard, transit, street furniture, and others. By application, it is divided as indoor and outdoor. On the basis of end user type, the market is divided into automotive, personal care & household, entertainment, retail, food & beverages, telecom, BFSI, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key players profiled in the report include JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, and Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, and Deepsky Corporation Ltd. are some of the major players in global DOOH market.

The report presents analysis on the key strategies adopted by these players and the detailed analyses of the current trends, upcoming opportunities, and restraints of the digital-out-of-home Market.

KEY BENEFITS FOR STAKEHOLDERS

In-depth analysis and dynamics of the digital-out-of-home market is provided to understand the market scenario.
Quantitative analysis of the current trends and future estimations from 2017 to 2023 is provided to assist strategists and stakeholders to capitalize on the prevailing market opportunities.
Porter’s five forces analysis examines the competitive structure and provides a clear understanding of the factors that influence market entry and expansion.
A detailed analysis of the geographical segments enables the identification of profitable segments for market players.
Comprehensive analysis of the trends, subsegments, and key revenue pockets of the market is provided.

KEY MARKET SEGMENTS

By Format type

Billboard
Transit
Street Furniture
Others

By Application

Indoor
Outdoor

By End User

Automotive
Personal Care & Household
Entertainment
Retail
Food & Beverages
Telecom
BFSI
Others

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa



目次

CHAPTER 1: INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY MARKET SEGMENTS
1.3. RESEARCH METHODOLOGY

1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

CHAPTER 3: MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.2.4. Top winning Strategies, by year, 2015-2017

3.3. PORTER'S FIVE FORCES ANALYSIS
3.4. MARKET SHARE ANALYSIS, 2016
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Reduced Cost of Digital Screen.
3.5.1.2. Rapid Digitization and Decline in demand for traditional billboards.
3.5.1.3. Easy Data Integration.

3.5.2. Restraints

3.5.2.1. Increase in the trends of online/Broadcast advertisement.
3.5.2.2. Complex and expensive.

3.5.3. Opportunities

3.5.3.1. Growth in the Urban Population.

CHAPTER 4: DIGITAL-OUT-OF-HOME MARKT BY FORMAT TYPE

4.1. OVERVIEW
4.2. BILLBOARD

4.2.1. Key market trends and opportunities
4.2.2. Market size and forecast by region
4.2.3. Market Share analysis by country

4.3. TRANSIT

4.3.1. Key market trends and opportunities
4.3.2. Market size and forecast by region
4.3.3. Market Share analysis by country

4.4. STREET FURNITURE

4.4.1. Key Market trends and opportunities.
4.4.2. Market size and forecast by region
4.4.3. Market analysis by country

4.5. OTHERS

4.5.1. Key market trends and opportunities
4.5.2. Market size and forecast by region
4.5.3. Market share analysis by country

CHAPTER 5: DIGITAL-OUT-OF-HOME MARKET BY APPLICATION

5.1. OVERVIEW
5.2. INDOOR

5.2.1. Key market trends
5.2.2. Market size and forecast by region
5.2.3. Market analysis by country

5.3. OUTDOOR

5.3.1. Key market trends
5.3.2. Market size and forecast by region
5.3.3. Market analysis by country

CHAPTER 6: DIGITAL-OUT-OF-HOME MARKET BY END USER

6.1.1. Overview

6.2. AUTOMOTIVE

6.2.1. Key market trends
6.2.2. Market size and forecast by region
6.2.3. Market Share analysis by country

6.3. PERSONAL CARE & HOUSEHOLDS

6.3.1. Key market trends
6.3.2. Market size and forecast by region
6.3.3. Market Share analysis by country

6.4. ENTERTAINMENT

6.4.1. Key market trends
6.4.2. Market size and forecast by region
6.4.3. Market Share analysis by country

6.5. RETAIL

6.5.1. Key market trends
6.5.2. Market size and forecast by region
6.5.3. Market Share analysis by country

6.6. FOOD & BEVERAGES

6.6.1. Key market trends
6.6.2. Market size and forecast by region
6.6.3. Market Share analysis by country

6.7. TELECOM

6.7.1. Key market trends
6.7.2. Market size and forecast by region
6.7.3. Market analysis by country

6.8. BFSI

6.8.1. Key market trends
6.8.2. Market size and forecast by region
6.8.3. Market analysis by country

6.9. OTHERS

6.9.1. Key market trends
6.9.2. Market size and forecast by region
6.9.3. Market analysis by country

CHAPTER 7: DIGITAL-OUT-OF-HOMEMARKET BY REGION

7.1. OVERVIEW
7.2. NORTH AMERICA

7.2.1. Key market trends and opportunities
7.2.2. Market size and forecast by Format type
7.2.3. Market size and forecast by Application
7.2.4. Market size and forecast by End User
7.2.5. Market Share analysis by country

7.2.5.1. U.S.

7.2.5.1.1. Market size and forecast
7.2.5.1.2. Market size and forecast, by Format type
7.2.5.1.3. Market size and forecast, by Application
7.2.5.1.4. Market size and forecast, by End User

7.2.5.2. Canada

7.2.5.2.1. Market size and forecast
7.2.5.2.2. Market size and forecast, by Format type
7.2.5.2.3. Market size and forecast, by Application
7.2.5.2.4. Market size and forecast, by End User

7.2.5.3. Mexico

7.2.5.3.1. Market size and forecast
7.2.5.3.2. Market size and forecast, by Format type
7.2.5.3.3. Market size and forecast, by Application
7.2.5.3.4. Market size and forecast, by End User

7.3. EUROPE

7.3.1. Key market trends
7.3.2. Market size and forecast by Format type
7.3.3. Market size and forecast by Application
7.3.4. Market size and forecast by End User
7.3.5. Market Share analysis by country

7.3.5.1. UK

7.3.5.1.1. Market size and forecast
7.3.5.1.2. Market size and forecast, by Format type
7.3.5.1.3. Market size and forecast, by Application
7.3.5.1.4. Market size and forecast, by End User

7.3.5.2. Germany

7.3.5.2.1. Market size and forecast
7.3.5.2.2. Market size and forecast, by Format type
7.3.5.2.3. Market size and forecast, by Application
7.3.5.2.4. Market size and forecast, by End User

7.3.5.3. France

7.3.5.3.1. Market size and forecast
7.3.5.3.2. Market size and forecast, by Format type
7.3.5.3.3. Market size and forecast, by Application
7.3.5.3.4. Market size and forecast, by End User

7.3.5.4. Russia

7.3.5.4.1. Market size and forecast
7.3.5.4.2. Market size and forecast, by Format type
7.3.5.4.3. Market size and forecast, by Application
7.3.5.4.4. Market size and forecast, by End User

7.3.5.5. Rest of Europe

7.3.5.5.1. Market size and forecast
7.3.5.5.2. Market size and forecast, by Format type
7.3.5.5.3. Market size and forecast, by Application
7.3.5.5.4. Market size and forecast, by End User

7.4. ASIA-PACIFIC

7.4.1. Key market trends
7.4.2. Market size and forecast by Format type
7.4.3. Market size and forecast by Application
7.4.4. Market size and forecast by End User
7.4.5. Market analysis by country

7.4.5.1. China

7.4.5.1.1. Market size and forecast
7.4.5.1.2. Market size and forecast, by Format type
7.4.5.1.3. Market size and forecast, by Application
7.4.5.1.4. Market size and forecast, by End User

7.4.5.2. India

7.4.5.2.1. Market size and forecast
7.4.5.2.2. Market size and forecast, by Format type
7.4.5.2.3. Market size and forecast, by Application
7.4.5.2.4. Market size and forecast, by End User

7.4.5.3. Japan

7.4.5.3.1. Market size and forecast
7.4.5.3.2. Market size and forecast, by Format type
7.4.5.3.3. Market size and forecast, by Application
7.4.5.3.4. Market size and forecast, by End User

7.4.5.4. Australia

7.4.5.4.1. Market size and forecast
7.4.5.4.2. Market size and forecast, by Format type
7.4.5.4.3. Market size and forecast, by Application
7.4.5.4.4. Market size and forecast, by End User

7.4.5.5. Rest of Asia-Pacific

7.4.5.5.1. Market size and forecast
7.4.5.5.2. Market size and forecast, by Format type
7.4.5.5.3. Market size and forecast, by Application
7.4.5.5.4. Market size and forecast, by End User

7.5. LAMEA

7.5.1. Key market trends
7.5.2. Market size and forecast by Format type
7.5.3. Market size and forecast by Application
7.5.4. Market size and forecast by End user
7.5.5. Market analysis by Region

7.5.5.1. Latin America

7.5.5.1.1. Market size and forecast
7.5.5.1.2. Market size and forecast, by Format type
7.5.5.1.3. Market size and forecast, by Application
7.5.5.1.4. Market size and forecast, by End User

7.5.5.2. Middle East

7.5.5.2.1. Market size and forecast
7.5.5.2.2. Market size and forecast, by Format type
7.5.5.2.3. Market size and forecast, by Application
7.5.5.2.4. Market size and forecast, by End User

7.5.5.3. Africa

7.5.5.3.1. Market size and forecast
7.5.5.3.2. Market size and forecast, by Format type
7.5.5.3.3. Market size and forecast, by Application
7.5.5.3.4. Market size and forecast, by End User

CHAPTER 7: COMPANY PROFILES

7.1. JCDECAUX

7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Key strategic moves and developments

7.2. LAMAR ADVERTISING COMPANY

7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Business performance

7.3. CLEAR CHANNEL OUTDOOR HOLDINGS

7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.3.4. Business performance

7.4. OUTFRONT MEDIA

7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments

7.5. DAKTRONICS

7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments

7.6. PRISMVIEW LLC

7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments

7.7. OOH!MEDIA LIMITED

7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Operating business segments
7.7.4. Business performance
7.7.5. Key strategic moves and developments

7.8. BROADSIGN INTERNATIONAL

7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Key strategic moves and developments

7.9. AOTO ELECTRONICS CO.

7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments

7.10. NEC DISPLAY SOLUTIONS LTD

7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Business performance

 

COPYRIGHT(C) 2011-2020 DATA RESOURCES, Inc. ALL RIGHTS RESERVED.