世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い



世界のオーバーザトップ(OTT)市場:データと2023年までの予測

World OTT Markets – Dataset & Report

Data & forecasts up to 2023

 

出版社 出版日電子媒体価格
IDATE
イダテ社
2019年11月 Eur 3,000
1-5ユーザライセンス(xlsx+ppt)

サマリー

フランスの調査会社イダテ社(IDATE)の調査レポート「世界のオーバーザトップ(OTT)市場:データと2023年までの予測」は、2013年から2023年までの世界の7つの主要地域と10ケ国のOTTサービスを調査している。調査対象市場は、インターネット接続と利用、検索、ソーシャルネットワーク、モバイル、動画、OTT通信、クラウド、デジタルコンテンツ、電子商取引(Eコマース)、オンラインゲーム等である。これらの市場のビジネスモデルから加入者収益や広告収益などについて記載している。

Summary

 

This yearly observatory – report and dataset – provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2013 to 2023.

Markets covered:

– Internet access and usage: Search – social – mobile – video – OTT communication – cloud – digital contents – E-commerce –  online gaming

These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from search and display formats.

The total telco services market is also provided as a means of comparison with the OTT services market

7 regions and 10 countries covered:

– World, Europe, EU5, Asia-Pacific, Middle East & Africa, North America, Latin America
– China, France, Germany, India, Italy, Japan, South Korea, Spain, United Kingdom, USA

Focus on the principal Internet players: Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, Tencent, including their revenues and platform strategies.

Main OTT market trends and dynamics are also provided, including the key players, competition levels and IDATE DigiWorld’s perspectives and outlook.

 

DataSet Scope

Indicators by country

Access indicators

• Internet subscribers (millions)
• Fixed Internet users (millions)
• Mobile subscribers (millions)
• Mobile Internet users (millions)

Online advertising revenues

• Online advertising revenues (million EUR)
• Display revenues (million EUR)
– of which programmatic revenues (million EUR)
• Search revenues (million EUR)
• Other online advertising revenues (million EUR)

Social Networks

• Total social networks revenues (million EUR)
• Social networks paid revenues (million EUR)
• Social networks advertising revenues (million EUR)

Mobile

• Total mobile revenues (million EUR)
• Paid mobile application revenues (million EUR)
• Mobile advertising revenues (million EUR)

OTT on demand video

• Total OTT on demand video revenues (million EUR)
• OTT video paid revenues (million EUR)
• OTT video advertising revenues (million EUR)

OTT communication

• OTT communication revenues (million EUR)

Cloud

• Cloud revenues (million EUR)

E-commerce

• E-commerce revenues (million EUR)
– of which M-commerce revenues (million EUR)

Online gaming

• Online gaming revenues (million EUR)

Population

 

Geographic area

Asia-Pacific  

  • China
  • India
  • Japan
  • South Korea

EU5
Europe  

  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom

Latin America
Middle East & Africa
North America  

  • United States

World


Players

  • Alibaba
  • Amazon
  • Apple
  • Baidu
  • Facebook
  • Google
  • Microsoft
  • Tencent
     

 

Other details

  • Reference: M19140BA
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: English
  • Tags: advertising market, cloud, digital contents, display, E-Commerce, GAFAM, Internet access, Internet players, Internet service, Internet subscribers, Internet usage, mobile Internet users, mobile service, Mobile subscribers, online advertising, online games, online gaming, OTT, OTT communication, OTT on demand video, search, social networks, Video

 



目次

1. Executive summary

1.1. World OTT market to surpass 1 trillion EUR by 2022: CAGR 2018-22 of 13.1%
1.2. OTT markets start to mature, with leaders getting established
1.3. Diversification of major OTTs (GAFAM version); different assets, same goals
1.4. Diversification of major OTTs (BAT version); different assets, same goals
1.5. OTT players’ expanding their approach to data monetisation

2. Market analysis

2.1. Internet service revenues per user strongly linked to the advertising market
2.2. Overall shift to revenues from mobile; Facebook taking the initiative
2.3. Advertising duopoly: Google & Facebook own 50% of the market, 66% of mobile
2.4. GAFAM and BAT are the world’s largest OTT companies

3. Key Internet trends

3.1. Internet giants commonly use mergers & acquisitions to diversify
3.2. OTT services increasingly diversifying into Internet of Things (IoT)
3.3. OTT giants’ battle over Artificial Intelligence (AI) heats up
3.4. Robotics development is industrial-vertical dependent

4. Focus on Internet players: GAFAM & BAT

4.1. Facebook, Google & Baidu: dependance on advertising evolving differently
4.2. Apple & Microsoft: majority of sales through core business
4.3. Facebook & Tencent: social media leaders with different revenue patterns
4.4. Amazon & E-commerce giants in a potential cloud war

 

List of tables and figures

1. Executive summary

Figure 1: World OTT services market, 2012 – 2022
Figure 2: Breakdown of OTT paid service revenues, 2018 and 2022
Figure 3: Breakdown of ad-funded service revenues, 2018 and 2022
Figure 4: OTT markets in 2020, by segment
Figure 5: Major OTTs are diversifying into various service domains
Figure 6: BAT also diversifying into various service domains
Figure 7: Evolution of OTT players’ strategies on data monetisation

2. Market analysis

Figure 8: OTT leaders’ estimated annual per-user Internet service revenue, worldwide, 2014 – 2017
Figure 9: Percentage of OTT leaders’ total revenue generated by mobile services, 2014 – 2017
Figure 10: Player shares of online advertising revenue, 2017
Figure 11: Player shares of mobile advertising revenue, 2017
Figure 12: Top 10 OTT companies worldwide by market capitalisation, February 2018

3. Key Internet trends

Figure 13: Number of GAFAM acquisitions, 2007– 2017
Figure 14: Major OTT mergers & acquisitions in 2016 and 2017
Figure 15: Amazon Key for keyless secure delivery
Figure 16: Google’s focus on IoT markets
Figure 17: OTT leaders’ major takeover of AI start-ups
Figure 18: Robotics market forecasts 2016 – 2025
Figure 19: Robotics start-ups buyouts, 2011 – 2016

4. Focus on Internet players: GAFAM & BAT

Figure 20: Ad revenue and its share of total revenue for Google, Facebook and Baidu, 2014 – 2017
Figure 21: Breakdown of net sales for Apple and Microsoft, 2014 – 2017
Figure 22: Breakdown of Facebook revenue, 2015 – 2017
Figure 23: Breakdown of Tencent revenue, and revenue growth by sector, 2015 – 2017
Figure 24: Cloud revenues and their growth of Amazon and Alibaba, 2015 – 2017
Figure 25: Revenue breakdown and e-commerce’s share of total revenue for Amazon and Alibaba, 2015 – 2017

 

 

COPYRIGHT(C) 2011-2020 DATA RESOURCES, Inc. ALL RIGHTS RESERVED.