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スマートホームの購入プロセス

The Smart Home Purchase Process

 

出版社 出版日電子媒体価格ページ数
Parks Associates
パークスアソシエイツ社
2018年8月 US$ 3,500
電子ファイル
56p

サマリー

消費者はさまざまな経路でスマートホーム市場に入ろうとしている。米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポート「スマートホームの購入プロセス」は、購入者の行程をたどり、最初の製品やシステムの購入の意図を解説し、実際の購入やユーザーの所有段階に至る経験を報告し、購入が継続されるかをたどっている。それぞれの購入段階におけるチャネルの有効性や顧客体験の改善のビジネスチャンス、行き違いや早期導入者から次の段階への移行に関する際の課題についても分析している。

Consumers are entering the smart home market via multiple paths. This report documents the buyer journey, describing intentions for first product/system purchase, actual purchase behavior, user-reported experience at stages of ownership, and how follow-on purchases are made. In addition, the report analyzes channel effectiveness and opportunities to improve the customer experience at each stage of the journey and the challenges associated with crossing the chasm, move past early adopters.

 



目次

1.0          Report Summary

1.1          Purpose of Report

1.2          Key Burning Questions Addressed by this Research

1.3          Research Approach/Sources

2.0          The Buyer Journey

2.1          Device Ownership

2.2          Order of Purchases

3.0          Recent Purchases

3.1          Purchase Channels

3.2          Purchase Challenges

3.3          Purchase Solutions

4.0          Setup and Installation

4.1          Setup and Installation Challenges

4.2          Setup and Installation Solutions

5.0          Ongoing User Experience

5.1          Challenges with Ongoing User Experience

5.1.1      Connectivity

5.1.2      Interoperability

6.0          Outlook

6.1          Purchase Intentions

6.2          Driving Purchase Intentions

7.0          Implications and Recommendations

8.0          Appendix

8.1          Glossary

8.2          Index

8.3          Image Sources

 

Figures

Smart Home Device Adoption (2014 - 2017)
Matrix of Multiple Smart Home Device Ownership (Q4/17)
Smart Products: Devices Purchased First (Q4/17)
Smart Safety Products: Order of Purchase (Q4/17)
Smart Product: Order of Purchase Cont'd. (Q4/17)
Smart Home Device Purchases (2016 - 2017)
Smart Home Device: Purchase Channel Q4 2017
Important Steps in the Consumer Purchase Process
Smart Home Device Return (Q1/18)
Cross Marketing
Limited-Time Free In-Home Consultations
In-Store Experience Centers
“Works With” Certification
Problems Experienced while Setting up Smart Home Devices (2015 - 2018)
Devices with Highest Frequency of Specified Problem (2018)
Problems Setting up Devices by Smart Home Device (2015 - 2018)
Problems Setting up Devices by Smart Home Device, Cont’d (2015 - 2018)
Premium Smart Home Setup and Installation Services
Setup and Installation Support
Smart Home Device: Number of Technical Problems Experienced (Q1/18)
Leading Smart Home Device Problems (2015 - 2017)
Leading Smart Home Device Problems Cont’d. (2015 - 2017)
Smart Home Devices: Technical Problems (Q1/18)
Network Management Solutions
Purchase Intention: Smart Home Devices (Q4/17)
Purchase Inhibitors: Smart Home Device (Q4/17)
Intention to Purchase Smart Home Devices by Current Ownership
Device Owned with Smart Speakers with Personal Assistant (Q4/17)
High Appeal of Smart Home Adjacency Use Cases (Q2/17)
 

 

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