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住宅用セキュリティの価格戦略

Pricing Strategies for Residential Security

 

出版社 出版日電子媒体価格ページ数
Parks Associates
パークスアソシエイツ社
2019年1月 US$ 7,500
電子ファイル
63p

サマリー

融資、初期費用の割引、月額料金、付加価値サービス、契約期間のすべてが、採用の促進、収益、利益に直結している。米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポート「住宅用セキュリティの価格戦略」は、初期費用や定額価格、契約期間の価格感度を調査し、販売を促進するパッケージの組合せについて評価している。

Financing, discounted upfront pricing, monthly fees, value added services, and contract lengths are all variables that can be used to drive adoption, revenue, and profit. This research quantifies price sensitivity of demand for upfront and recurring prices and contract lengths and evaluates package combinations that can drive sales.



目次

Consumer Analytics: Home Security Track

Table of Contents

Definitions and Abbreviations

Key Questions Answered

Methodology, Charts, Statistical Information

Executive Summary

Industry Insight

Key Findings and Market Impact

RMR Trends

Professional Monitoring Monthly Fee Trend

Pro-Monitored Security with Interactive Service

Professional Monitoring Monthly Fees for National Providers

Incremental RMR for Add-on Services (Q2/18)

Basic Professional Monitoring Service Trend

Professionally Monitored Security Systems with Home Controls

Monthly Fee for New Professional Monitoring Accounts (2008 - 2018)

Monthly Fee for New Professional Monitoring Accounts by Channel (2009 - 2017)

Incremental RMR for Add-on Services Among New Customers (Q2/18)

New Professional Monitoring Security Systems with Interactive Service

New Professional Monitoring Security Systems with Home Control

Adding Home Controls via Smart Home Devices

Desired Home Control Capabilities of a New Security System (Q1/18)

Intention of Adding Smart Home Device to Security System (Q2/18)

Number of Smart Home Devices Intended to be Part of Security System (Q2/18)

Financing

Hardware Payment Preference (Q2/18)

Preferred Payment Method for Home Control Capabilities (Q1/18)

Preferred Payment Method for A Package of All Home Control Capabilities by Demographics (Q2/18)

Minimum Duration of Financing for Security Equipment (Q2/18)

Maximum Duration of Financing for Security Equipment (Q2/18)

Maximum Monthly Payment Amount for Security Equipment (Q2/18)

Low Cost Competition

Intention to Purchase Security Products and Systems (Q2/18)

Security System Intenders by Demographics (Q2/18)

Security System Installation Preference (Q2/18)

Monitoring Preference (Q2/18)

Price Sensitivity

Security Services Conjoint Analysis

Value of Access Control (Q2/18)

Value of Video Verification (Q2/18)

Utility Scores for Security Package Attributes

Security Services Conjoint Analysis – Preference Share

Monitoring Preference Share for Security Package Options (Q2/18)

Equipment Preference Share for Pro-Monitoring Options (Q2/18)

No-Contract, Pro-Monitored Security Preference Share by Housing Type (Q2/18)

No-Contract, Pro-Monitored Security Preference Share by Area (Q2/18)

No-Contract, Pro-Monitored Security Preference Share by Technology Adoption (Q2/18)

Share Modeling - Security Package with 3 Year Contract (Q2/18)

Share Modeling - Security with Access Control, 3 Year Contract (Q2/18)

Estimating Lifetime Value

Attrition Modeling, Net Present Value of Revenue, and Overall Revenue Estimation

NPV for Security Package (Q2/18)

Estimated Revenue for Security Package (Q2/18)

Estimated Revenue for Security Packages vs. Low Cost Competitors (Q2/18)

NPV for Security with Access Control (Q2/18)

Estimated Revenue for Security with Access Control (Q2/18)

Estimated Revenue for Security with Access Control vs. Low Cost Competitors (Q2/18)

Appendix

 

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