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顧客データプラットフォーム市場:コンポーネント毎、用途毎(顧客維持・エンゲージメント、予測解析、個人推薦)、導入モード毎、企業規模毎、産業垂直市場毎、地域毎 - 2025年までの世界市場予測

Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Global Forecast to 2025

 

出版社 出版日電子媒体価格ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2020年3月 US$ 4,950
シングルユーザライセンス
196p162点

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)の顧客データプラットフォーム市場に関する調査レポートです。

“The global customer data platform size to grow at a CAGR of 34.0% during the forecast period

The Customer Data Platform (CDP) market size is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period. The major growth factors of the CDP include increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, and proliferation of customer channels.

Services segment to grow at a higher CAGR during the forecast period

The CDP market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are consulting services and support and maintenance. The growth of this segment can be attributed to the increasing deployment of CDP, which leads to the increasing demand for pre- and post-deployment services, as these solutions require training due to technical complexities.

Travel and hospitality industry vertical to grow at the highest CAGR during the forecast period

The CDP market by industry vertical has been segmented into Banking, Financial Services and Insurance (BFSI), travel and hospitality, telecom and IT, retail and ecommerce, healthcare, media and entertainment, government, and  others (government, automobile, and education). The travel and hospitality segment is expected to grow at a rapid pace during the forecast period. Organizations are adopting CDP solutions to understand customer behavior and design better campaigns to give a personalized experience to their customers.

Asia Pacific to grow at the highest CAGR during the forecast period

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. Increasing investments by the technology companies in major APAC countries, such as India, China and Japan; growing digitalization; increasing adoption of advanced big data and analytics technologies; and government regulations and initiatives are expected to drive the growth of the market in the APAC region.

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the CDP.

- By Company: Tier I: 38%, Tier II: 41%, and Tier III: 21%
- By Designation: C-Level Executives: 65%, Directors: 20%, and Others: 15%
- By Region: North America: 45%, APAC: 15%, Europe: 30%, MEA: 5%, and Latin America: 5%

The report includes the study of the key players offering data lake solutions and services. It profiles major vendors in the global CDP market. The major vendors are Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Microsoft (US), SAS (US), Teradata (US), Nice (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (UK), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics (US), IgnitionOne (US) and Amperity (US). It also includes an in-depth competitive analysis of the key players in the CDP market, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The market study covers the CDP market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment mode, organization size, application, industry vertical, and region. The study further includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall CDP market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.



目次

1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.2.1 INCLUSIONS AND EXCLUSIONS 19
1.3 MARKET SCOPE 20
1.3.1 MARKET SEGMENTATION 20
1.3.2 REGIONS COVERED 21
1.4 YEARS CONSIDERED FOR THE STUDY 21
1.5 CURRENCY CONSIDERED 22
1.6 STAKEHOLDERS 22
2 RESEARCH METHODOLOGY 23
2.1 RESEARCH DATA 23
2.1.1 SECONDARY DATA 24
2.1.2 PRIMARY DATA 24
2.1.2.1 Breakup of primary profiles 25
2.2 MARKET BREAKUP AND DATA TRIANGULATION 26
2.3 KEY INDUSTRY INSIGHTS 27
2.4 MARKET SIZE ESTIMATION 28
2.4.1 TOP-DOWN APPROACH 32
2.4.2 BOTTOM-UP APPROACH 33
2.5 MARKET FORECAST 33
2.6 MICROQUADRANT RESEARCH METHODOLOGY 34
2.6.1 VENDOR INCLUSION CRITERIA 34
2.7 RESEARCH ASSUMPTIONS 35
2.8 LIMITATIONS OF THE STUDY 36
3 EXECUTIVE SUMMARY 37
4 PREMIUM INSIGHTS 41
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CUSTOMER DATA PLATFORM MARKET 41
4.2 CUSTOMER DATA PLATFORM MARKET: TOP 3 APPLICATIONS 42
4.3 CUSTOMER DATA PLATFORM MARKET, BY REGION 42
4.4 CUSTOMER DATA PLATFORM MARKET IN NORTH AMERICA, BY APPLICATION AND INDUSTRY VERTICAL 43
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5 MARKET OVERVIEW AND INDUSTRY TRENDS 44
5.1 INTRODUCTION 44
5.2 MARKET DYNAMICS 44
5.2.1 DRIVERS 45
5.2.1.1 Increasing spending on marketing and advertising activities by enterprises 45
5.2.1.2 Changing landscape of customer intelligence 45
5.2.1.3 Proliferation of customer channels 45
5.2.2 RESTRAINTS 45
5.2.2.1 Data privacy laws and protection of customer data are critical for CDP adoption 45
5.2.3 OPPORTUNITIES 46
5.2.3.1 Automated smart machines to drive customer experience 46
5.2.3.2 Increasing investment and funding in CDP startups 46
5.2.4 CHALLENGES 46
5.2.4.1 Longer time required for creating marketing campaigns 46
5.2.4.2 Confusion around what CDP can and should do 47
5.3 INDUSTRY TRENDS 47
5.3.1 USE CASES 47
5.3.1.1 Use case: To understand an increasingly diverse customer base across industries 47
5.3.1.2 Use case: To drive a highly personalized account-based marketing campaign 48
5.3.1.3 Use case: To close more valuable deals quickly 48
5.3.1.4 Use case: To increase pipeline quality, conversion rates and win rates 49
5.4 REGULATORY IMPLICATIONS 49
5.4.1 GENERAL DATA PROTECTION REGULATION 49
5.4.2 GOVERNANCE, RISK, AND COMPLIANCE 50
5.4.3 EUROPEAN UNION DATA PROTECTION REGULATION 50
5.4.4 CAN-SPAM ACT 50
5.4.5 EPRIVACY REGULATION 50
5.4.6 SOC 2 TYPE 2 COMPLIANCE 50
5.4.7 CALIFORNIA CONSUMER PRIVACY ACT 50
5.5 FUTURE OUTLOOK 51
5.5.1 COMPETITIVE BENCHMARKING 53
5.6 CUSTOMER DATA PLATFORM ARCHITECTURE 54
6 CUSTOMER DATA PLATFORM MARKET, BY COMPONENT 56
6.1 INTRODUCTION 57
6.1.1 COMPONENT: CUSTOMER DATA PLATFORM MARKET DRIVERS 57
6.2 PLATFORM 59
-
6.3 SERVICES 60
6.3.1 CONSULTING SERVICES 61
6.3.1.1 Support and maintenance 62
7 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE 63
7.1 INTRODUCTION 64
7.1.1 DEPLOYMENT MODE: CUSTOMER DATA PLATFORM MARKET DRIVERS 64
7.2 CLOUD 65
7.3 ON-PREMISES 66
8 CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE 67
8.1 INTRODUCTION 68
8.1.1 ORGANIZATION SIZE: CUSTOMER DATA PLATFORM MARKET DRIVERS 68
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 69
8.3 LARGE ENTERPRISES 70
9 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION 71
9.1 INTRODUCTION 72
9.1.1 APPLICATION: CUSTOMER DATA PLATFORM MARKET DRIVERS 72
9.2 PERSONALIZED RECOMMENDATIONS 73
9.3 PREDICTIVE ANALYTICS 74
9.4 CUSTOMER ENGAGEMENT AND RETENTION 75
9.5 MARKETING DATA SEGMENTATION 76
9.6 SECURITY MANAGEMENT 77
9.7 OTHERS 78
10 CUSTOMER DATA PLATFORM MARKET, BY INDUSTRY VERTICAL 79
10.1 INTRODUCTION 80
10.1.1 INDUSTRY VERTICAL: CUSTOMER DATA PLATFORM MARKET DRIVERS 80
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 82
10.3 RETAIL AND ECOMMERCE 83
10.4 MEDIA AND ENTERTAINMENT 84
10.5 TRAVEL AND HOSPITALITY 85
10.6 TELECOM AND IT 86
10.7 HEALTHCARE 87
10.8 OTHER INDUSTRY VERTICALS 88
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11 CUSTOMER DATA PLATFORM MARKET, BY CAPABILITY 90
11.1 INTRODUCTION 90
11.2 OPEN ACCESS 90
11.3 REAL-TIME ANALYTICS 90
11.4 AUDIENCE MANAGEMENT 91
11.5 IDENTITY MANAGEMENT 91
12 CUSTOMER DATA PLATFORM MARKET, BY REGION 92
12.1 INTRODUCTION 93
12.2 NORTH AMERICA 95
12.2.1 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 95
12.2.2 UNITED STATES 100
12.2.3 CANADA 103
12.3 EUROPE 106
12.3.1 EUROPE: CUSTOMER DATA PLATFORM MARKET DRIVERS 106
12.3.2 UNITED KINGDOM 110
12.3.3 GERMANY 112
12.3.4 FRANCE 114
12.3.5 REST OF EUROPE 116
12.4 ASIA PACIFIC 116
12.4.1 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET DRIVERS 116
12.4.2 CHINA 121
12.4.3 JAPAN 123
12.4.4 INDIA 125
12.4.5 REST OF ASIA PACIFIC 127
12.5 MIDDLE EAST AND AFRICA 127
12.5.1 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 128
12.5.2 MIDDLE EAST 131
12.5.3 AFRICA 131
12.6 LATIN AMERICA 132
12.6.1 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 132
12.6.2 BRAZIL 135
12.6.3 MEXICO 136
12.6.4 REST OF LATIN AMERICA 136
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13 COMPETITIVE LANDSCAPE 137
13.1 INTRODUCTION 137
13.2 STARTUP MICROQUADRANT OVERVIEW 137
13.2.1 PROGRESSIVE COMPANIES 137
13.2.2 RESPONSIVE COMPANIES 137
13.2.3 DYNAMIC COMPANIES 137
13.2.4 STARTING BLOCKS 137
14 COMPANY PROFILES 139
14.1 INTRODUCTION 139
(Business overview, Platforms and Services offered, Recent developments & SWOT analysis)*
14.2 ORACLE 139
14.3 SAP 143
14.4 ADOBE 147
14.5 SALESFORCE 150
14.6 MICROSOFT 153
14.7 SAS INSTITUTE 156
14.8 TERADATA 158
14.9 NICE 160
14.10 DUN & BRADSTREET 164
14.11 LEADSPACE 166
14.12 ZYLOTECH 169
14.13 BLUEVENN 170
14.14 CALIBERMIND 172
14.15 CELEBRUS (D4T4 SOLUTIONS) 175
14.16 TEALIUM 177
14.17 AGILONE 179
14.18 BLUECONIC 182
14.19 LYTICS 183
14.20 IGNITIONONE 184
14.21 AMPERITY 185
*Details on Business overview, Platforms and Services offered, Recent developments & SWOT analysis might not be captured in case of unlisted companies.
14.22 RIGHT TO WIN 186
15 APPENDIX 188
15.1 DISCUSSION GUIDE 188
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 192
15.3 AVAILABLE CUSTOMIZATION 194
15.4 RELATED REPORTS 194
15.5 AUTHOR DETAILS 195

 

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016-2019 22
TABLE 2 EVALUATION CRITERIA 34
TABLE 3 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH,
2020-2025 (USD MILLION) 38
TABLE 4 ANALYSIS OF PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET 53
TABLE 5 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2018-2025 (USD MILLION) 58
TABLE 6 PLATFORM: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2018-2025 (USD MILLION) 59
TABLE 7 SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE,
2018-2025 (USD MILLION) 60
TABLE 8 SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2018-2025 (USD MILLION) 61
TABLE 9 CONSULTING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION) 61
TABLE 10 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2018-2025 (USD MILLION) 62
TABLE 11 CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE,
2018-2025 (USD MILLION) 65
TABLE 12 CLOUD: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2018-2025 (USD MILLION) 65
TABLE 13 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2018-2025 (USD MILLION) 66
TABLE 14 CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE,
2018-2025 (USD MILLION) 69
TABLE 15 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2025 (USD MILLION) 69
TABLE 16 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2025 (USD MILLION) 70
TABLE 17 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2020-2025 (USD MILLION) 73
TABLE 18 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION) 73
TABLE 19 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION) 74
TABLE 20 CUSTOMER ENGAGEMENT AND RETENTION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION) 75
TABLE 21 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2020-2025 (USD MILLION) 76
TABLE 22 SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION) 77
TABLE 23 OTHERS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2020-2025 (USD MILLION) 78
TABLE 24 CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL,
2020-2025 (USD MILLION) 81
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TABLE 25 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION) 82
TABLE 26 RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2020-2025 (USD MILLION) 83
TABLE 27 MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2020-2025 (USD MILLION) 84
TABLE 28 TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2020-2025 (USD MILLION) 85
TABLE 29 TELECOM AND IT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2020-2025 (USD MILLION) 86
TABLE 30 HEALTHCARE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2020-2025 (USD MILLION) 87
TABLE 31 OTHER INDUSTRY VERTICALS: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2020-2025 (USD MILLION) 89
TABLE 32 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2020-2025 (USD MILLION) 95
TABLE 33 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION) 98
TABLE 34 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2020-2025 (USD MILLION) 98
TABLE 35 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION) 98
TABLE 36 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY DEPLOYMENT MODE, 2020-2025 (USD MILLION) 99
TABLE 37 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2020-2025 (USD MILLION) 99
TABLE 38 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020-2025 (USD MILLION) 100
TABLE 39 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION) 100
TABLE 40 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION) 101
TABLE 41 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2020-2025 (USD MILLION) 101
TABLE 42 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION) 102
TABLE 43 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION) 102
TABLE 44 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION) 102
TABLE 45 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020-2025 (USD MILLION) 103
TABLE 46 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2020-2025 (USD MILLION) 103
TABLE 47 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2020-2025 (USD MILLION) 104
TABLE 48 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2020-2025 (USD MILLION) 104
TABLE 49 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION) 104
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TABLE 50 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION) 105
TABLE 51 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020-2025 (USD MILLION) 105
TABLE 52 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2018-2025 (USD MILLION) 107
TABLE 53 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2018-2025 (USD MILLION) 107
TABLE 54 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2018-2025 (USD MILLION) 107
TABLE 55 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 108
TABLE 56 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION) 108
TABLE 57 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION) 109
TABLE 58 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY,
2018-2025 (USD MILLION) 109
TABLE 59 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION) 110
TABLE 60 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION) 110
TABLE 61 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION) 111
TABLE 62 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 111
TABLE 63 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION) 111
TABLE 64 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2018-2025 (USD MILLION) 112
TABLE 65 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2018-2025 (USD MILLION) 112
TABLE 66 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2018-2025 (USD MILLION) 113
TABLE 67 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 113
TABLE 68 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION) 113
TABLE 69 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2018-2025 (USD MILLION) 114
TABLE 70 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2018-2025 (USD MILLION) 114
TABLE 71 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2018-2025 (USD MILLION) 115
TABLE 72 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 115
TABLE 73 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION) 115
TABLE 74 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2020-2025 (USD MILLION) 118
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TABLE 75 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2020-2025 (USD MILLION) 118
TABLE 76 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2020-2025 (USD MILLION) 119
TABLE 77 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION) 119
TABLE 78 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION) 119
TABLE 79 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020-2025 (USD MILLION) 120
TABLE 80 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY,
2020-2025 (USD MILLION) 120
TABLE 81 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2020-2025 (USD MILLION) 121
TABLE 82 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2020-2025 (USD MILLION) 121
TABLE 83 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2020-2025 (USD MILLION) 122
TABLE 84 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION) 122
TABLE 85 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION) 122
TABLE 86 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2020-2025 (USD MILLION) 123
TABLE 87 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2020-2025(USD MILLION) 123
TABLE 88 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2020-2025 (USD MILLION) 124
TABLE 89 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION) 124
TABLE 90 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION) 124
TABLE 91 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2020-2025 (USD MILLION) 125
TABLE 92 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2020-2025 (USD MILLION) 126
TABLE 93 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2020-2025 (USD MILLION) 126
TABLE 94 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION) 126
TABLE 95 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE,
2020-2025 (USD MILLION) 127
TABLE 96 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY COMPONENT, 2018-2025 (USD MILLION) 128
TABLE 97 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY SERVICE, 2018-2025 (USD MILLION) 129
TABLE 98 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY APPLICATION, 2018-2025 (USD MILLION) 129
TABLE 99 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 129
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TABLE 100 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2018-2025 (USD MILLION) 130
TABLE 101 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION) 130
TABLE 102 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY COUNTRY, 2018-2025 (USD MILLION) 131
TABLE 103 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION) 132
TABLE 104 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2018-2025 (USD MILLION) 133
TABLE 105 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION) 133
TABLE 106 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 134
TABLE 107 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2018-2025 (USD MILLION) 134
TABLE 108 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION) 134
TABLE 109 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY,
2018-2025 (USD MILLION) 135

 

LIST OF FIGURES

FIGURE 1 CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN 23
FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 25
FIGURE 3 DATA TRIANGULATION 26
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET 28
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 BOTTOM-UP
(SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF
THE CUSTOMER DATA PLATFORM MARKET 29
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 BOTTOM-UP
(DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 30
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3 BOTTOM-UP
(DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR
AVERAGE SELLING PRICE 31
FIGURE 8 CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 32
FIGURE 9 FACTOR ANALYSIS 33
FIGURE 10 CUSTOMER DATA PLATFORM MARKET: ASSUMPTIONS 35
FIGURE 11 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY COMPONENT 38
FIGURE 12 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY SERVICE 38
FIGURE 13 CUSTOMER DATA PLATFORM SNAPSHOT, BY DEPLOYMENT MODE 39
FIGURE 14 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY ORGANIZATION SIZE 39
FIGURE 15 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY APPLICATION 39
FIGURE 16 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY VERTICAL 40
FIGURE 17 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY REGION 40
FIGURE 18 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES
BY ENTERPRISES AND PROLIFERATION OF CUSTOMER CHANNELS TO BE
THE KEY FACTORS DRIVING THE OVERALL GROWTH OF THE CUSTOMER
DATA PLATFORM MARKET 41
FIGURE 19 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 42
FIGURE 20 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020 42
FIGURE 21 CUSTOMER RETENTION & ENGAGEMENT APPLICATION AND TRAVEL & HOSPITALITY INDUSTRY VERTICAL IN NORTH AMERICA ACCOUNTED FOR
THE HIGHEST SHARES IN THE CUSTOMER DATA PLATFORM MARKET IN 2020 43
FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER
DATA PLATFORM MARKET 44
FIGURE 23 CUSTOMER DATA PLATFORM FUNCTIONALITY 54
FIGURE 24 PLATFORM SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING
THE FORECAST PERIOD 58
FIGURE 25 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 60
FIGURE 26 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 64
FIGURE 27 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 68
FIGURE 28 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 72
FIGURE 29 TRAVEL AND HOSPITALITY INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 81
FIGURE 30 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD 93
FIGURE 31 INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 94
FIGURE 32 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 94
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT 96
FIGURE 34 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 96
FIGURE 35 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 106
FIGURE 36 ASIA PACIFIC: MARKET SNAPSHOT 117
FIGURE 37 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 118
FIGURE 38 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 128
FIGURE 39 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 132
FIGURE 40 CUSTOMER DATA PLATFORM MARKET (STARTUP), COMPETITIVE LEADERSHIP MAPPING, 2020 138
FIGURE 41 ORACLE: COMPANY SNAPSHOT 139
FIGURE 42 ORACLE: SWOT ANALYSIS 142
FIGURE 43 SAP: COMPANY SNAPSHOT 143
FIGURE 44 SAP: SWOT ANALYSIS 146
FIGURE 45 ADOBE: COMPANY SNAPSHOT 147
FIGURE 46 ADOBE: SWOT ANALYSIS 149
FIGURE 47 SALESFORCE: COMPANY SNAPSHOT 150
FIGURE 48 SALESFORCE: SWOT ANALYSIS 152
FIGURE 49 MICROSOFT: COMPANY SNAPSHOT 153
FIGURE 50 MICROSOFT: SWOT ANALYSIS 155
FIGURE 51 SAS INSTITUTE: COMPANY SNAPSHOT 156
FIGURE 52 TERADATA: COMPANY SNAPSHOT 158
FIGURE 53 NICE: COMPANY SNAPSHOT 160

 

 

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