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世界のマーケティングオートメーションソフトウェア市場調査レポート:製品別(デジタルマーケティング、Eメールマーケティング、モバイルマーケティング、その他)、用途別(中小企業、大企業、その他)、地域別(北米、欧州、アジア太平洋地域、ラテンアメリカ、その他の国々)の2023年までの予測

Marketing Automation Software Market Research Report by Product (Digital Marketing, E-mail Marketing, Mobile Marketing, and Others), Application (SME, Large Enterprise, and Others), and Region (North America, Europe, APAC, Latin America, and RoW) - Global Forecast to 2023

 

出版社 出版日電子媒体価格ページ数
Market Research Future
マーケットリサーチフューチャー (MRFR)
2019年1月 US$ 4,450
シングルユーザライセンス
86p

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サマリー

この調査レポートは世界のマーケティングオートメーションソフトウェア市場を分析・予測したMarket Research Futureの市場調査報告書です。

Overview

Marketing Automation Software Market Research Report by Product (Digital Marketing, E-mail Marketing, Mobile Marketing, and Others), Application (SME, Large Enterprise, and Others), and Region (North America, Europe, APAC, Latin America, and RoW) - Global Forecast to 2023
Market analysis
As the advertisers and the marketers endeavor to add better dimensions to their marketing channel, promoting automation turns out to be progressively critical. Marketing automation is at times considered as the umbrella term under which all the digital marketing tools for development fall. Be that as it may, its genuine goal is to augment the revenue and increase the sales of the pipelines. To an expansive degree, the growing prevalence of B2B and B2C models can be credited to marketing automation programming. The fact that it’s pocket-accommodating makes the system of marketing automation a typical investment region for the development in small, medium and vast undertaking. Technologies like the AI or the artificial intelligence is expected to further bolster the growth of the marketing automation market in the upcoming years. The global market for marketing automation software is expected to reach the valuation of USD 4,182.0 Mn during the forecast period (2017- 2023).
Market segmentation
The global marketing automation software market is classified on the basis of its product, application and regional demand. Based on its product, the market is bifurcated into email marketing, digital marketing, inbound marketing and mobile marketing. On the basis of its application, the global marketing automation software market has been segmented into large enterprise and SME.
Regional analysis
Geographically, the global marketing automation software market is divided into global regions like Europe, North America, Asia- Pacific, Middle East, LATAM, and Africa.
Major players
SAS Institute Inc., Hubspot Inc., Infusionsoft Inc., IBM Corporation, SAP SE, Cognizant Technology Solutions Corporation, Act-On Software Inc., Adobe Systems, Inc, Salesforce.com Inc., among others are some of the major players in the global marketing automation software market.



目次

Table of Contents

Table of Contents:

1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumption & Limitations
2.3 Market Structure
3 Market Insights
4 Research Methodology
4.1 Research Process
4.2 Secondary Research
4.3 Primary Research
4.4 Forecast Model
5 Market Landscape
5.1 Porters Five Forces Analysis
5.1.1 Threat of new entrants
5.1.2 Bargaining power of suppliers
5.1.3 Bargaining power of buyers
5.1.4 Threat of substitute
5.1.5 Rivalry
5.2 Value Chain/Supply Chain of Marketing Automation Software Market
6 Market Dynamics
6.1 Introduction
6.2 Drivers
6.2.1 Increase adoption of social media platforms for advertising
6.2.2 Increasing adoption of automation tools in the retail sector
6.2.3 Drivers Impact Analysis
6.3 Opportunities
6.3.1 Integration of Artificial intelligence (AI) and Big Data Analytics in Digital Marketing
6.4 Challenges
6.4.1 Data Privacy
7 Global Marketing Automation Software Market, By Product
7.1 Overview
7.1.1 Digital Marketing
7.1.2 E-mail Marketing
7.1.3 Mobile Marketing
7.1.4 Inbound Marketing
8 Global Marketing Automation Software Market, By Application
8.1 Overview
8.1.1 SMEs
8.1.2 Large Enterprise
9 Global Marketing Automation Software Market, By Region
9.1 Introduction
9.2 North America
9.3 Europe
9.4 Asia-Pacific
9.5 Rest of the World
9.5.1 Middle East & Africa
9.5.2 Latin America
10 Competitive Landscape
10.1 Competitive Landscape
11 Company Profiles
11.1 Oracle Corporation
11.1.1 Company Overview
11.1.2 Financial Overview
11.1.3 Products/Services/Solutions Offered
11.1.4 Key Developments
11.1.5 SWOT Analysis
11.1.6 Key Strategies
11.2 IBM Corporation
11.2.1 Company Overview
11.2.2 Financial Overview
11.2.3 Products/Services/Solutions Offered
11.2.4 Key Developments
11.2.5 SWOT Analysis
11.2.6 Key Strategy
11.3 Infusionsoft Inc.
11.3.1 Company Overview
11.3.2 Products/Services/Solutions Offered
11.3.3 SWOT Analysis
11.4 SAP SE
11.4.1 Company Overview
11.4.2 Financial Overview
11.4.3 Products/Services/Solutions Offered
11.4.4 Key Developments
11.4.5 SWOT Analysis
11.4.6 Key Strategies
11.5 SAS Institute Inc
11.5.1 Company Overview
11.5.2 Financial Overview
11.5.3 Products/Services/Solutions Offered
11.5.4 Key Developments
11.5.5 SWOT Analysis
11.5.6 Key Strategy
11.6 Adobe Systems, Inc
11.6.1 Company Overview
11.6.2 Financial Overview
11.6.3 Products/Services/Solutions Offered
11.6.4 Key Developments
11.6.5 SWOT Analysis
11.6.6 Key Strategy
11.7 Hubspot Inc
11.7.1 Company Overview
11.7.2 Financial Overview
11.7.3 Products/Services/Solutions Offered
11.7.4 Key Developments
11.7.5 SWOT Analysis
11.7.6 Key Strategy
11.8 Act-On Software Inc.
11.8.1 Company Overview
11.8.2 Products/Services/Solutions Offered
11.8.3 SWOT Analysis
11.9 Salesforce.com Inc.
11.9.1 Company Overview
11.9.2 Financial Overview
11.9.3 Products/Services/Solutions Offered
11.9.4 Key Developments
11.9.5 SWOT Analysis
11.9.6 Key Strategy
11.1 Cognizant Technology Solutions Corporation.
11.10.1 Company Overview
11.10.2 Financial Overview
11.10.3 Products/Services/Solutions Offered
11.10.4 Key Developments
11.10.5 SWOT Analysis
11.10.6 Key Strategy

List of Tables

List of Tables:

TABLE 1 MARKET SYNOPSIS
TABLE 2 LIST OF ASSUMPTIONS
TABLE 3 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013?2025 (USD MILLION)
TABLE 4 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013?2023 (USD MILLION)
TABLE 5 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, 2013?2025 (USD MILLION)
TABLE 6 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017?2025 (USD MILLION)
TABLE 7 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 8 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013?2025 (USD MILLION)
TABLE 9 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017?2025 (USD MILLION)
TABLE 10 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 11 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013?2025 (USD MILLION)
TABLE 12 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017?2025 (USD MILLION)
TABLE 13 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 14 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013?2025 (USD MILLION)
TABLE 15 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017?2025 (USD MILLION)
TABLE 16 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 17 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013?2025 (USD MILLION)
TABLE 18 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 19 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013?2025 (USD MILLION)
TABLE 20 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 21 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013?2025 (USD MILLION)

List of Figures

List of Figures:

FIGURE 1 GLOBAL MARKETING AUTOMATION SOFTWARE, MARKET OUTLOOK 2013-2025 (USD MILLION)
FIGURE 2 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET: MARKET STRUCTURE
FIGURE 3 GLOBAL MARKETING AUTOMATION SOFTWARE REVENUE (USD MILLION) COMPARISON, BY REGIONS (2013 VS 2017 VS 2025)
FIGURE 4 GLOBAL MARKETING AUTOAMTION SOFTWARE, MARKET GROWTH RATE BY REGION (2014-2025)
FIGURE 5 NORTH AMERICA MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025)
FIGURE 6 EUROPE MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025)
FIGURE 7 ASIA-PACIFIC MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025)
FIGURE 8 REST OF THE WORLD MARKETING AUTOAMTION SOFTWARE, GROWTH RATE BY REGION (2018-2025)
FIGURE 9 TOP DOWN & BOTTOM UP APPROACH
FIGURE 10 PORTERS FIVE FORCES ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET
FIGURE 11 VALUE CHAIN: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET
FIGURE 12 DROC ANALYSIS OF GLOBAL MARKETING AUTOMATION SOFTWARE MARKET
FIGURE 13 DRIVERS IMPACT ANALYSIS: MARKETING AUTOMATION SOFTWARE MARKET
FIGURE 14 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 15 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 16 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, 2017 VS 2017 VS 2025 (USD MILLION)
FIGURE 17 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
FIGURE 18 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 19 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 20 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
FIGURE 21 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
FIGURE 22 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 23 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 24 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
FIGURE 25 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
FIGURE 26 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 27 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 28 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
FIGURE 29 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
FIGURE 30 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 31 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 32 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
FIGURE 33 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 34 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 35 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 36 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 37 BENCHMARKING OF MAJOR COMPETITORS

 

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