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モバイルギャンブルとオンラインギャンブル:カジノ、宝くじ、賭博 & VR 2018-2022年

Mobile & Online Gambling

Casinos, Lotteries & Betting & VR 2018-2022

 

出版社 出版日価格 ページ数
Juniper Research
ジュニパーリサーチ社
2018年2月お問い合わせください 116p

各レポートタイプの内容は目次欄をご覧下さい。

サマリー

英国調査会社ジュニパーリサーチ社(Juniper Research)の調査レポート「モバイルギャンブルとオンラインギャンブル:カジノ、宝くじ、賭博 2018-2022年」は、デジタルギャンブル市場を調査しコンテンツ配信の方法、新しい技術、法規制などの最新の動向を分析しています。

調査対象地域

  • オーストラリア
  • カナダ
  • 中国
  • デンマーク
  • フランス
  • ドイツ
  • アイルランド
  • イタリア
  • 日本
  • ノルウェー
  • ポルトガル
  • 韓国
  • スペイン
  • スウェーデン
  • 英国
  • 米国

市場データ メトリック別

  • 利用者数
  • 月平均の賭け数
  • 賭けの総数
  • グロスウィン総数

市場データ 部門別

  • カジノ
  • 宝くじ
  • 賭博
  • 賭博取引所
  • 仮想現実(VR)賭博

デバイスデータ

  • スマートフォン
  • フューチャーフォン
  • タブレット
  • デスクトップ & ノートパソコン

Overview

Juniper’s Mobile & Online Gambling research offers a comprehensive analysis of the core digital gambling sectors, assessing top trends and market disruptors, alongside Juniper’s view of impact on the industry.

The research gives detailed insight into the latest developments, including methods of content delivery, new technologies and legislation changes. The research covers:
  • Sportsbook;
  • Exchange Betting;
  • Casino;
  • Lottery;
  • VR (Virtual Reality) Betting.
 
This research suite comprises:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF) 

Key Features

  • Industry Insights: Sector analysis and key takeaways for the industry including the following Juniper models:
    • Juniper Player Positioning Quadrant
    • Regulatory Heatmap Analysis
  • Sector Dynamics: Strategic assessment of key sector developments including:
    • Immediate and anticipated opportunities, across key segments;
    • In-depth evaluation of the primary challenges and opportunities facing players.
  • Case Studies: Highlighting the current and emerging players in the mobile and online gambling industry, alongside key player strengths and weaknesses.
  • Regulatory Landscape: Assesses the impact of key state, national and international regulatory changes on stakeholders and players.
  • Juniper Leaderboard & Player Analysis: Key player capability and capacity assessment provided for 12 major companies:
    • 888 Holdings
    • Bet365
    • GVC Holdings
    • Kindred Group (Formerly Unibet)
    • Ladbrokes Coral
    • Mr Green
    • NetEnt
    • Paddy Power Betfair
    • Playtech
    • Rank Group
    • Stars Group
    • William Hill

Key Questions

  1. What is changing in this mature market; how can providers diversify?
  2. How is regulation evolving; where should the industry focus its intent?
  3. Who are the leaders in the online gambling space?
  4. What is the potential for new technologies including chatbots, blockchain and VR?
  5. Are there any new or emerging markets; how can gambling companies take advantage of these?

Companies Referenced

Interviewed: LetsBet.
 
Profiled: 888 Holdings, Bet365, GVC Holdings, Kindred Group, Ladbrokes Coral, Mr Green, NetEnt, Paddy Power Betfair, Playtech, Rank Group, Stars Group, William Hill.
 
Case Studied: FunFair, LetsBet, Lottoland, Lucky VR, Mega Particle, PokerStars, UK National Lottery.
 
Mentioned: 32 Red, ADM (Agnezia delle dogane e dei Monopoli), Apple, ARJEL (Autorité de Régulation des Jeux En Ligne), ASA (Advertising Standards Authority), Avenue Capital Group, Bally Technologies, Banco Santander, Basho Technologies, Best Gaming Technology, BetBuddy, Betchoice, Betfilter, Betfred, Betstar, BetVictor, Betway, Blue Square, BMU, Bonoloto, British Columbian Lottery Corporation, Camelot Group, Cashbet Coin, Cockroach Labs, Dansk Underholdning, Danske Spil, Draft, Dustin AB, ECJ (European Court of Justice), Enracha, Facebook, FATF (Financial Action Task Force), First Cagayan Leisure and Resort Corporation, Full Tilt, Gambling Commission, Grosvenor Casinos, Halifax Bank of Scotland, HKJC (Hong Kong Jockey Club), IGT, Irish Lotto, Joytoken, JRA (Japan Racing Association), Leap Gaming, LeoVegas, Lloyds, McKinsey & Company, Mecca Bingo, Microgaming, MyBet Italia, Norsk Tipping, Northstar Group, Oculus, Ontario Teachers Pension, Partypoker, Philippine Amusement and Gaming Corporation, PMU, Samsung, Secret Slots.com, Sky, Slotsmillion, Sportingbet, Sportsbet, SuperEnalotto, Travelex Group, TVG, Unibet, Worldpay.
 

Data & Interactive Forecast

The Mobile & Online Gambling forecast suite includes:
  • Regional data splits by 8 key regions, alongside 16 country level splits for:
    • Australia
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • Ireland
    • Italy
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Market data splits by metric:
    • User Numbers
    • Average Monthly Wager
    • Total Wager
    • Total Gross Win
  • Market data splits by sector:
    • Casinos
    • Lotteries
    • Betting
    • Exchange Betting
    • VR Betting
  • Device data splits by:
    • Smartphone
    • Featurephone
    • Tablet
    • Desktop & Laptop PCs
  • New VR forecasts for gambling.
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 8 different metrics.
  • Access to the full set of forecast data of over 140 tables and just under 24,000 datapoints.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

 



目次

Table of Contents

Deep Dive Strategy & Competition

1. Mobile & Online Gambling: Introduction & Sector Analysis

1.1 Overview & Current Market Status . 6
1.1.1 Introduction . 6
Figure 1.1: A Brief Overview of Mobile & Online Gambling History . 6
i. Gambling Definitions . 7
1.1.2 The Online Gambling Market in 2017 & 2018 . 7
Figure 1.2: Mobile & Online Gambling in 2017 . 7
Figure 1.3: Disruption & Future Outlook: Total Wagers in 2018, Split by 8 Key Regions ($bn) . 8
1.2 Sector Performance & Player Analysis: Mobile & Online Lotteries . 9
1.2.1 Market Disruption . 9
i. International Facilitators . 9
Case Study: Lottoland . 9
ii. The Rise of Cryptocurrency . 10
Figure 1.4: Bitcoin Lotto . 10
iii. The Death of the Monopoly - UK Lotto Set for Auction . 10
Case Study: National Lottery . 12
1.2.2 Trends in Mobile & Online Lotteries . 13
i. A Less Divisive Form of ‘Gambling’ . 13
ii. Importance of Polished Mobile Apps . 13
Figure 1.5: The Irish National Lottery App for Android. 13
iii. Additional Games & Instant Wins . 14
Figure 1.6: Sample of The National Lottery’s Online Offering . 14
1.2.3 Market Leaders . 15
Table 1.7: Leading Mobile & Online Lottery Markets in 2018 . 15
1.2.4 Future Outlook/Key Takeaways . 15
1.3 Sector Performance & Player Analysis: Mobile & Online Casinos . 16
1.3.1 Market Disruption . 16
i. Shared Poker Liquidity . 16
Case Study: PokerStars . 17
ii. Australian Regulators ‘Unintentionally’ Outlaw Poker. 18
iii. Youth Gambling: Potential Crackdown on Online Games . 18
Table 1.8: Highest Ranking Gambling Style Apps, by Country (31st January 2018) . 19
Figure 1.9: The Child-like Imagery in ‘Fluffy Too’, a Slot Game . 19
Figure 1.10: Popular Marvel & DC Characters Featured in Online Slots Games. 20
iv. VR Products Continue to Evolve . 20
Case Study: Mega Particle . 21
Case Study: Lucky VR . 22
1.3.2 Trends in Mobile & Online Casinos . 22
i. Mobile Devices Drive Uptake . 22
ii. Lack of Social Aspects: Scope for Innovation . 22
Case Study: LetsBet.com . 23
iii. Cryptocurrency Enters Online Casinos . 24
Case Study: FunFair . 25
1.3.3 Market Leaders . 26
Table 1.11: Leading Mobile & Online Casino Providers & Suppliers . 26
Figure 1.12: Juniper Player Positioning Quadrant for Mobile & Online Casinos . 26
1.3.4 Future Outlook & Key Takeaways . 27
1.4 Sector Performance & Player Analysis: Mobile & Online Betting. 27
1.4.1 Market Disruption . 27
i. Loyalty & Customer Acquisition . 27
ii. Chatbots: 2 Sides to the Coin. . 28
1.4.2 Trends in Mobile & Online Betting . 29
Figure 1.13: Virtual Speedway and Greyhound Racing from Coral . 29
Figure 1.14: Arsenal Players Unveil the Club’s New Sponsor . 30
1.4.3 Market Leaders. 31
Table 1.15: Leading Mobile & Online Betting Providers & Suppliers . 31
Figure 1.16: UK Online Gambling Providers by Market Share (2018) . 32
Figure 1.17: Juniper Player Positioning Quadrant for Mobile & Online Betting . 32
1.4.4 Future Outlook & Key Takeaways . 33

2. Mobile & Online Gambling Legislation

2.1 Introduction . 35
2.1.1 Gambling Restrictions & Legislation . 35
i. Money Laundering . 35
2.1.2 Remote Gambling . 35
i. Service Access . 35
ii. Incumbent Pressure . 35
iii. External Operator Pressure . 35
iv. Underage Users . 36
2.2 Gambling Restrictions & Legislation by Region - 36
2.2.1 North America . 36
i. Past Regulation . 36
Figure 2.1: Heat Map to Show Legality of Online Horse Racing Wagers in the US . 36
ii. Recent Developments - Online Gambling . 36
iii. Tribal Land & Gambling Regulation . 37
iv. State by State Analysis . 37
Figure 2.2: Heat Map to Show Regional Regulation for Online Gambling in the US, July 2016 . 38
Figure 2.3: Heat Map to Show Legality of State Lotteries (Retail & Online) - 42
v. Future Prospects . 46
2.2.2 Latin America . 46
i. Contrasts between Nations . 46
ii. Future Prospects . 47
2.2.3 West Europe . 47
Figure & Table 2.4: Heat Map to Show Regional Regulation for Online Gambling in Europe, January 2018 . 49
i. Contrasts between Nations . 49
ii. Future Prospects . 52
2.2.4 Central & East Europe . 52
i. Recent developments. 52
2.2.5 Far East & China . 52
i. Contrasts between Nations . 52
2.2.6 Indian Subcontinent . 53
2.2.7 Rest of Asia Pacific . 54
i. Contrasts between Nations . 54
2.2.8 Africa & Middle East . 54

3. Stakeholder Analysis & Juniper Leaderboard

3.1 Introduction . 57
3.2 Leaderboard . 57
Table 3.1: Vendor Capability Assessment Criteria . 58
3.2.1 Limitations & Interpretation . 59
3.2.2 Juniper Leaderboard . 60
Table 3.2: Mobile & Online Gambling Vendor Scoring Matrix . 60
Figure 3.3: Mobile & Online Gambling Vendor Leaderboard . 61
3.2.3 Vendor Groupings . 62
i. Summary . 62
ii. Established Leaders . 62
iii. Leading Challengers . 62
iv. Disruptors & Emulators . 62
3.2.4 Conclusion . 62
3.3 Mobile & Online Gambling Movers & Shakers . 63
3.4 Vendor Profiles . 65
3.4.1 888 Holdings. 65
i. Corporate Profile. 65
Table 3.4: Key Financial Data for 888 Holdings ($m) 2013-2016 - 65
ii. Geographic Spread . 65
iii. Key Clients & Strategic Partnerships . 65
iv. Products & Services . 65
Table 3.5: Product Revenue Data for 888 Holdings ($m) 2013-2016 . 66
v. Juniper’s View: Key Strengths & Strategic Opportunities . 66
3.4.2 Bet365 . 66
i. Corporate Profile . 66
ii. Geographic Spread . 66
iii. Key Clients & Strategic Partnerships . 67
iv. Products & Services . 67
v. Juniper’s View: Key Strengths & Strategic Opportunities . 67
3.4.3 GVC Holdings . 67
i. Corporate Profile . 67
Table 3.6: Key Financial Data for GVC Holdings (-m) 2012-2016 . 68
ii. Geographic Spread . 68
iii. Key Clients & Strategic Partnerships . 68
iv. Products & Services . 68
v. Juniper’s View: Key Strengths & Strategic Opportunities . 68
3.4.4 Kindred Group (previously Unibet Group) . 68
i. Corporate Profile . 68
Table 3.7: Key Financial Data for Kindred (£m) 2013-2016 . 69
ii. Geographic Spread . 69
iii. Key Clients & Strategic Partnerships . 69
iv. Products & Services . 69
v. Juniper’s View: Key Strengths & Strategic Opportunities . 69
3.4.5 Ladbrokes Coral . 70
i. Corporate Profile . 70
Table 3.8: Key Financial Data for Ladbrokes Coral (£m) 2013-2016 . 70
ii. Geographic Spread . 70
iii. Key Clients & Strategic Partnerships . 70
iv. Products & Services . 70
v. Juniper’s View: Key Strengths & Strategic Opportunities . 70
3.4.6 Mr Green . 71
i. Corporate Profile. 71
Table 3.9: Key Financial Data for Mr Green ($m) 2012-2016 . 71
ii. Geographical Spread . 71
iii. Key Clients & Strategic Partnerships . 71
iv. Products & Services . 71
v. Juniper’s View: Key Strengths & Strategic Opportunities . 72
3.4.7 NetEnt . 72
i. Corporate Profile. 72
Table 3.10: Key Financial Data for NetEnt ($m) 2012-2016 . 72
ii. Geographic Spread . 72
iii. Key Clients & Strategic Partnerships . 72
iv. Products & Services . 73
v. Juniper’s View: Key Strengths & Strategic Opportunities . 73
3.4.8 Paddy Power Betfair . 73
i. Corporate Profile. 73
Table 3.11: Key Financial Data for Paddy Power Betfair (-m) 2015-2016 . 73
ii. Geographic Spread . 73
iii. Key Clients & Strategic Partnerships . 74
iv. Products & Services . 74
v. Juniper’s View: Key Strengths & Strategic Opportunities . 74
3.4.9 Playtech . 74
i. Corporate Profile. 74
Table 3.12: Key Financial Data for Playtech (-m) 2012-2016 . 74
ii. Geographic Spread . 74
iii. Key Clients & Strategic Partnerships . 75
iv. Products & Services . 75
v. Juniper’s View: Key Strengths & Strategic Opportunities . 75
3.4.10 Rank Group . 76
i. Corporate Profile . 76
Table 3.13: Key Financial Data for Rank Group (£m) 2012-2016 . 76
ii. Geographical Spread. 76
iii. Key Clients & Strategic Partnerships . 76
iv. Products & Services . 76
v. Juniper’s View: Key Strengths & Strategic Opportunities . 77
3.4.11 Stars Group . 77
i. Corporate Profile . 77
Table 3.14: Key Financial Data for Stars Group ($m) 2014-2016 . 77
ii. Geographical Spread. 77
iii. Key Clients & Strategic Partnerships . 77
iv. Products & Services . 78
v. Juniper’s View: Key Strengths & Strategic Opportunities . 78
3.4.12 William Hill . 78
i. Corporate Profile . 78
Table 3.15: Key Financial Data for William Hill (£m) 2012-2016 . 78
ii. Geographic Spread . 78
iii. Key Clients & Strategic Partnerships . 79
iv. Products & Services . 79
v. Juniper’s View: Key Strengths & Strategic Opportunities . 79

Deep Dive Data & Forecasting

1. Introduction to Mobile & Online Gambling

1.1 Overview & Current Market Status . 4
1.1.1 Introduction . 4
Figure 1.1: A Brief Overview of Mobile & Online Gambling History . 4
i. Gambling Definitions . 5
1.1.2 The Online Gambling Market in 2017 & 2018 . 5
Figure 1.2: Mobile & Online Gambling in 2017 . 5
Figure 1.3: Disruption & Future Outlook: Total Wagers in 2018, Split by 8 Key Regions ($bn) . 6

2. Mobile & Online Gambling Forecasts: Methodology & Assumptions

2.1.2 Mobile Gambling . 8
2.1.3 Online Gambling . 9
Figure 2.1: Methodology for Mobile & Online Gambling . 10

3. Total Market Forecasts for Mobile & Online Gambling

3.1 Total Market Forecast for Mobile & Online Gambling Users . 12
Figure & Table 3.1: Total Number of Mobile &/or Online Gambling Users (m), Split by 8 Key Regions 2017-2022. 12
3.2 Total Market Forecast for Mobile & Online Gambling Wager . 13
Figure & Table 3.2: Total Annual Wager on Mobile & Online Gambling Services ($m), Split by 8 Key Regions 2017-2022. 13
3.3 Total Market Forecast for Mobile & Online Gambling Win. 14
Figure & Table 3.3: Total Gross Win from Mobile & Online Gambling Services ($m), Split by 4 Market Segments 2017-2022 . 14

4. Mobile & Online Casinos: Market Forecasts & Summary

4.1 Regional Prospects for Mobile & Online Casinos . 16
4.2 Mobile & Online Casino Adoption . 17
Figure & Table 4.1: Total Number of Mobile and/or Online Casino Users (m), Split by 8 Key Regions 2017-2022 . 17
4.3 Mobile & Online Casino Wager . 18
Figure & Table 4.2: Total Annual Wager on Mobile & Online Casino Services ($m), Split by 8 Key Regions 2016-2021 . 18
Figure 4.3: Total Gross Wager on Mobile & Online Casino Services, Split by Device 2022: $423.9bn . 18
4.4 Mobile & Online Casino Gross Win . 19
Figure & Table 4.4: Total Gross Win on Mobile & Online Casino Services ($m), Split by 8 Key Regions 2017-2022 . 19

5. Mobile & Online Lotteries: Market Forecasts & Summary

5.1 Regional Prospects for Mobile & Online Lotteries . 21
5.2 Mobile & Online Lotteries Adoption . 22
Figure & Table 5.1: Total Number of Mobile &/or Online Lottery Users (m), Split by 8 Key Regions 2017-2022 . 22
5.3 Mobile & Online Lotteries Wager . 23
Figure & Table 5.2: Total Annual Wager on Mobile & Online Lottery Services ($m), Split by 8 Key Regions 2017-2022 . 23
Figure 5.3: Total Gross Wager on Mobile & Online Lottery Services, Split by Device 2022: $75.9bn . 23
5.4 Mobile & Online Lotteries Gross Win. 24
Figure & Table 5.4: Total Gross Win on Mobile & Online Lottery Services ($m) Split by 8 Key Regions 2017-2022 . 24

6. Mobile & Online Betting & Exchange Betting: Market Forecasts & Summary

6.1 Regional Prospects for Mobile & Online Betting & Exchange Betting. 26
6.2 Mobile & Online Betting Adoption. 28
Figure & Table 6.1: Total Number of Mobile and/or Online Betting Users, Split by 8 Key Regions 2017-2022 (m) . 28
6.3 Mobile & Online Betting Wager . 29
Figure & Table 6.2: Total Annual Wager on Mobile & Online Betting Services ($m), Split by 8 Key Regions 2017-2022. 29
Figure 6.3: Total Gross Wager on Mobile & Online Betting Services, Split by Device 2022: $294.1bn . 29
6.4 Mobile & Online Betting Gross Win . 30
Figure & Table 6.4: Total Gross Win on Mobile & Online Betting Services ($m) Split by 8 Key Regions 2017-2022 . 30
6.5 Mobile & Online Exchange Adoption . 31
Figure & Table 6.5: Total Number of Mobile &/or Online Exchange Betting Users, Split by 8 Key Regions 2017-2022 (m). 31
6.6 Mobile & Online Exchange Wager . 32
Figure & Table 6.6: Total Annual Wager on Mobile & Online Betting Exchange Services ($m), Split by 8 Key Regions 2017-2022 . 32
6.7 Mobile & Online Exchange Betting Gross Win . 33
Figure & Table 6.7: Total Gross Win on Mobile & Online Exchange Betting Services ($m), Split by 8 Key Regions 2017-2022. 33

7. VR Gambling: Market Forecasts & Summary

7.1 VR Gambling Adoption . 35
Figure & Table 7.1: Total Number of VR Gambling Users (m), Split by 8 Key Regions 2017-2022 . 35
7.2 VR Gambling Wager . 36
Figure & Table 7.2: Total Annual Wager on VR Gambling Services ($m), Split by 8 Key Regions 2017-2022 . 36
7.3 VR Gambling Gross Win . 37
Figure & Table 7.3: Total Gross Win on VR Gambling Services ($m), Split by 8 Key Regions 2017-2022 . 37

 

 

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