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目次

China's Mobile Advertising Market Grows in 2010, Big Brands Take Action first gives an overview of China's mobile advertising market, including changes in the mobile network and mobile advertising evolution. Then the report introduces several new types of mobile advertising, including MMS, LBS, widgets, SNS, and search. With results from interviews and market research, the report presents an analysis of changes in business models and value chain, and finally, this update forecasts market revenue through 2013 based on driver/barrier analysis.

Table of Contents

• Executive Summary
• China’s Mobile Advertising Market Overview
  • Changes in Mobile Network
  • Mobile Advertising Evolution
• New Mobile Advertising Forms
  • WAP Advertising
  • MMS Advertising
  • LBS Advertising
  • Widget Advertising
  • SNS Mobile Advertising
  • Mobile Search Advertising
• New Business Model Analysis
  • Value Chain Structure
  • Changes in Value Chain
• Market Drivers and Barriers Analysis
  • Market Drivers
  • Market Barriers
• Market Forecast

List of Tables

• Table 1. Mobile Advertising Total Market Revenue Forecast, 2009–2013 (US$ in Millions)
• Table 2. Mobile Advertising Comparison

List of Figures

• Figure 1. Mobile Advertising Total Market Revenue Forecast, 2009–2013 (US$ in Millions)
• Figure 2. Current 3G Subscribers in China, by Air Link (in Millions)
• Figure 3. China PC Internet and Mobile Users
• Figure 4. Mobile Internet Users (in Millions) as a Percent of Total China PC Internet Users
• Figure 5. Mobile Advertising Forms Evolution
• Figure 6. The Transformation of WAP Advertising
• Figure 7. Service Coverage of “lbs.org.cn”
• Figure 8. Mobile LBS Provider Beiduo
• Figure 9. Ad Serving Provider-Centric Model
• Figure 10. Wireless Carrier Centric Model
• Figure 11. Mobile Advertising Total Market Revenue Forecast, 2009–2013 (US$ in Millions)
• Figure 12. Mobile Advertising Revenue Breakdown